Mintegral Is MoPub’s Newest Advanced Bidding Partner

We are proud to announce that Mintegral is now available to publishers using MoPub’s Advanced Bidding.

Vali Scorus, Content Marketing Manager2020-06-30

We are proud to announce that Mintegral is now available to publishers using MoPub’s Advanced Bidding solution.

Earlier this year, we announced the integration of the Mintegral SDK into MoPub’s mediation platform. Today we are excited to reveal that we have taken our partnership with MoPub to the next level: Mintegral is now officially part of MoPub’s Advanced Bidding.

We are strong in-app bidding advocates, seeing as how we are the first Chinese ad-tech company to support in-app bidding and this partnership will enable publishers to further improve their monetization efforts. Publishers that are already using MoPub’s Advanced Bidding can now benefit from our global, high-quality demand – several publishers like SuperAwesome have seen a significant increase in their ARPDAU already.

Our strong performance over the last year was attributed to our high-quality ad inventory, our continuous investments in product and technology, but also to our partnerships with strong industry players like MoPub – it’s one of the main reasons we ranked 6th on AppsFlyer’s Global Performance Index and 2nd on the Global Growth Index.

“Mintegral’s partnership with MoPub has enabled many leading developers to easily access our unique, global demand,” said Jeff Sue, General Manager, Americas at Mintegral. “Since the launch of Mintegral’s bidder on Advanced Bidding a few months ago, leading app developers have already seen great ARPDAU increases through increased competition and bid density.  MoPub has been a great partner and we look forward to helping more global app developers via Advanced Bidding.”

“We are thrilled that publishers can now easily integrate one of the largest demand sources from Asia to bid on their inventory via Advanced Bidding. Once publishers have integrated with Mintegral and are live with Advanced Bidding, Mintegral immediately competes against the other 130+ bidders in the MoPub Marketplace, including the Twitter Audience Platform, in real-time,” said Noam Yasour, Managing Director of EMEA at MoPub.

Looking to see the benefits of MoPub’s Advanced Bidding first-hand? Then make sure to get in touch with your Mintegral Account Manager or fill out the Contact Us form and we will get back to you as soon as possible.

Vali Scorus is Mintegral's Content Marketing Manager, responsible for digital and social media content. Vali has over 10 years of experience covering the gaming industry.
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