Mintegral Product Round-up: Header Bidding, COPPA, App-ads.txt, Banner Ads, AppsFlyer Index

It’s been a busy period here at Mintegral and we’ve worked on many new features and partnerships. Here are the 5 most important announcements you should know about.

Avatar Vali Scorus Content Marketing Manager 2019-11-19

We know it can be hard to keep up to date with all the latest development in the industry and we at Mintegral have had a particularly busy and exciting period. So what have we been up to? Quite a few things, so we can’t blame you if you missed some of them, but this recap will hopefully bring you up to speed. Let’s dive right in!

1. Mintegral Launches In-App Header Bidding Technology

We are the first Chinese ad-tech company to support in-app header bidding and one of the first in the world! Thanks to this brand new technology, publishers partnering with Mintegral now have a better way to sell their impressions and maximize their revenue.

Thanks to in-app header bidding, publishers don’t need to spend time and effort managing and optimizing their waterfalls, not to mention the higher levels of transparency that header bidding provides.

Full article: Mintegral Launches In-App Header Bidding Technology

2. Mintegral is now KidSAFE+ COPPA-Certified

Safe surfing is important for all users but crucial for children, which is why we are proud to receive the FTC-approved kidSAFE+ COPPA certification. For publishers, advertisers and brands working with us, they can rest assured that our platform is fully compliant with the online safety and privacy standards of this Children’s Online Privacy Protection Act (COPPA).

We take children’s online security very seriously and that we are constantly working towards a safer online environment for them and our partners.

Full article: Mintegral’s Mobile Programmatic Ad Platform Awarded a KidSAFE+ COPPA-Certified Seal

3. How App-Ads.txt Can Help Fight Ad Fraud

Mobile ad fraud is a serious topic and it’s something that has given brands reasons to think twice before investing. This is why it’s important that the mobile ad ecosystem is not only secure but transparent as well. Thankfully, we at Mintegral have implemented IAB’s App-Ads.txt technical standard, which is essentially an extra layer of protection between publishers and advertisers. 

Publishers working with us will increase their revenues as brands are more likely to work with legitimate ad inventory, whereas our advertiser partners will benefit from added transparency as they will see which publishers have authorized inventory.

Full article: How App-Ads.txt Can Help Fight Ad Fraud

4. Banner Ads Now Available on Mintegral SDK

We’re all familiar with banner ads, the cornerstone of the ad ecosystem. They are still the most broadly used ad format and a major source of revenue for everyone in the industry.

We spoke with many of our partners and we heard you loud and clear: banner ads are an important part of your arsenal, which is why we’ve been working behind the scenes to add full support for banner ads and that day is finally here!

Full article: Banner Ads Now Available on Mintegral SDK, Increasing Monetization Options for Developers

5. AppsFlyer Performance Index: Mintegral Shows Record Growth, Facebook and Google Rivalry Continues

AppsFlyer’s 2019 Performance Index is a good opportunity for all players in the market to evaluate their efforts and of course, see how their competition is doing.

We’ve been very busy in the last year working on improving our platform, expanding our reach and securing new partnerships. This is why we are extremely proud to see our efforts paid off as we placed 3rd in the Global Growth Index, ahead of Pinterest and Twitter.

Full article: AppsFlyer Performance Index: Mintegral Shows Record Growth, Facebook and Google Rivalry Continues

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Vali Scorus is Mintegral's Content Marketing Manager, responsible for digital and social media content. Vali has over 10 years of experience covering the gaming industry.
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