Mintegral - The Latest Insights and Reports from the Mobile Advertising Industry - Mintegral.com - page 16

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Jeff Sue 2018-12-27

Five Reasons Why Gaming Communities Matter
Why exactly does building a community matter to game developers? In this article, we explore five reasons why you should spend some time bringing your players together.
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Jeff Sue 2018-12-19

Timing Is Key: How to Work Smarter (Not Harder) for App Installs during the Holidays
Is working harder during holidays like Thanksgiving, Christmas and Single’s Day actually going to deliver results?
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DJ Li 2018-12-14

The Bots Are Stealing Millions from Brands
Why is ad fraud on the up despite businesses becoming more aware of it? What can be done to stop fraud in its tracks?
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Jeff Sue 2018-12-07

The Four Mobile Games that Are Stealing the Esports Stage
How well exactly are the current biggest mobile esports doing in a sector set to smash the billion dollar mark in 2019? Let’s take a look at the four biggest mobile esports to see how they’re competing on the global stage.
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Cassie Cheng 2018-11-28

From Huawei to Xiaomi: What Do App Developers Need to Know about China’s Smartphone Market?
Home to hundreds of millions of users and generating tens of billions of dollars of revenue each year, China has been one of the most important mobile app and mobile gaming market for global developers without doubt. See what developers need to know about the Chinese handset market.
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DJ Li 2018-11-23

Mobile Growth = Success for Video Games Companies in Q3
Although businesses across the world reported ups and downs for a variety of reasons, it is becoming increasingly clear that the performance of mobile gaming portfolios is a major factor in positive or negative quarterly results across the sector.
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Vali Scorus 2020-06-18

Mintegral Webinar: How ironSource, AppLovin, MoPub, and Fyber See the Future of In-App Bidding
We invited our partners at ironSource, AppLovin, MoPub, and Fyber to discuss in-app bidding: current state, key advantages, and what the future holds for this new technology.
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Vali Scorus 2020-05-13

Product Update: Say Hello to Our Upgraded Advertiser Self-Service Platform!
We are excited to announce that we have taken the Mintegral Advertiser Self-Service Platform to the next level! Read on to see all the changes we’ve made.
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Vali Scorus 2020-02-07

Mintegral SDK Integrated Into MoPub Mediation Platform
Mintegral has announced that it has signed a partnership with MoPub, a Twitter company, which will see the Mintegral SDK available on MoPub’s ad mediation platform.
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Jeff Sue 2020-01-22

High User Acquisition Costs Have Driven the Rise of Hyper-casual Games – and Chinese Gamers Couldn’t be Happier
See why hyper-casual gaming is so popular in APAC – and especially in China.
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Vali Scorus 2020-01-20

Mintegral Year in Review: Infographic
2019 was a great year and we're extremely grateful to our partners and our colleagues without whom these results would not have been possible. Check out our infographic for as we prepare for an even better 2020!
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Vali Scorus 2020-01-17

Vivo on Indian Game Market: India Will Give You a Lucrative Market If You Give It Some Time
The reasons why Vivo is optimistic about the Indian game market.
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Vali Scorus 2020-08-03

What We Learned from AppsFlyer, Adjust, and Apptopia about App Trends & Opportunities in 2020
Our latest webinar featured experts from AppsFlyer, Adjust, and Apptopia, where we discussed the current state of mobile apps in a COVID-19 world, as well as what the rest of 2020 looks like for the mobile app industry.
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Vali Scorus 2020-07-21

Why Playables Are a Better Solution to Mid/Hardcore Games User Acquisition Challenges
With playable ads becoming an important monetization method for an increasing number of apps as well as midcore and hardcore games, they have become a powerful tool for mid/hardcore game developers to promote their games.
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Vali Scorus 2020-06-30

Mintegral Is MoPub’s Newest Advanced Bidding Partner
We are proud to announce that Mintegral is now available to publishers using MoPub’s Advanced Bidding.
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Vali Scorus 2020-06-18

Mintegral Webinar: How ironSource, AppLovin, MoPub, and Fyber See the Future of In-App Bidding
We invited our partners at ironSource, AppLovin, MoPub, and Fyber to discuss in-app bidding: current state, key advantages, and what the future holds for this new technology.
Read more

Vali Scorus 2020-06-11

Mintegral Launches Playable Ad Creative Platform Playturbo
Mintegral adds a secret new tool to boost your ad creative efforts - say hello to Playturbo!
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Vali Scorus 2020-06-01

How to Use Multiple Iterative Interactive Ads to Achieve Advertising Success
Here is how playable ads can be constantly optimized in order for advertising campaigns to achieve steady revenue.
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Vali Scorus 2020-08-03

What We Learned from AppsFlyer, Adjust, and Apptopia about App Trends & Opportunities in 2020
Our latest webinar featured experts from AppsFlyer, Adjust, and Apptopia, where we discussed the current state of mobile apps in a COVID-19 world, as well as what the rest of 2020 looks like for the mobile app industry.
Read more

Vali Scorus 2020-06-30

Mintegral Is MoPub’s Newest Advanced Bidding Partner
We are proud to announce that Mintegral is now available to publishers using MoPub’s Advanced Bidding.
Read more

Vali Scorus 2020-06-18

Mintegral Webinar: How ironSource, AppLovin, MoPub, and Fyber See the Future of In-App Bidding
We invited our partners at ironSource, AppLovin, MoPub, and Fyber to discuss in-app bidding: current state, key advantages, and what the future holds for this new technology.
Read more

Vali Scorus 2020-06-11

Mintegral Launches Playable Ad Creative Platform Playturbo
Mintegral adds a secret new tool to boost your ad creative efforts - say hello to Playturbo!
Read more

Qingyun Zheng 2020-05-14

Infographic: In-app Bidding, a Must-know Innovative Technology in 2020
All you need to know about in-app bidding in less than 10 slides!
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Vali Scorus 2020-05-13

Product Update: Say Hello to Our Upgraded Advertiser Self-Service Platform!
We are excited to announce that we have taken the Mintegral Advertiser Self-Service Platform to the next level! Read on to see all the changes we’ve made.
Read more

Vali Scorus 2020-08-03

What We Learned from AppsFlyer, Adjust, and Apptopia about App Trends & Opportunities in 2020
Our latest webinar featured experts from AppsFlyer, Adjust, and Apptopia, where we discussed the current state of mobile apps in a COVID-19 world, as well as what the rest of 2020 looks like for the mobile app industry.
Read more

Vali Scorus 2020-01-29

What “Skip School” and “Fluffy Fall” Taught Us About Publishing in China
How do different games achieve success in China? JoyPac’s Senior Publishing Manager Falko Boecker looks at two games they published there to compare install sources, IVR, revenue streams and more.
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Vali Scorus 2020-01-20

Mintegral Year in Review: Infographic
2019 was a great year and we're extremely grateful to our partners and our colleagues without whom these results would not have been possible. Check out our infographic for as we prepare for an even better 2020!
Read more

Vali Scorus 2020-01-09

What will 2020 Bring for the Games Industry?
From new Xbox Series X and PlayStation 5 consoles to 5G gaming to new potential Amazon takeovers to Apple Arcade and Google Stadia developments, 2020 is looking to be an interesting one.
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Valentin Scorus 2019-12-26

What Does the Future Hold for Fortnite After Its Chapter 2 Launch?
Fortnite is still attracting players in their millions, and its figures are the envy of its competitors. What's its future? Let's take a look.
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Valentin Scorus 2019-12-18

What GameAnalytics Data Tells Us About Chinese Players’ Behavior
How much do we know about the gaming habits of Chinese gamers versus their counterparts in the West? GameAnalytics Director of Customer Operations Ivan Bravo shares the latest industry benchmarks at the Mintegral Bridge Summit and here’s what we found out.
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Vali Scorus 2020-06-18

Mintegral Webinar: How ironSource, AppLovin, MoPub, and Fyber See the Future of In-App Bidding
We invited our partners at ironSource, AppLovin, MoPub, and Fyber to discuss in-app bidding: current state, key advantages, and what the future holds for this new technology.
Read more

Vali Scorus 2020-06-11

Mintegral Launches Playable Ad Creative Platform Playturbo
Mintegral adds a secret new tool to boost your ad creative efforts - say hello to Playturbo!
Read more

Vali Scorus 2020-04-27

Stella Zhu of Mintegral : Unlocking Your Games’ Global Potential with the Power of Interactive Ads
How can game developers use ad creatives to acquire high-quality users given the COVID-19 pandemic? What kind of challenges that advertisers are facing can be solved with creative solutions?
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Vali Scorus 2020-03-11

Mintegral Bidding SDK Now Available on MAX by AppLovin
We are pleased to announce that the Mintegral software development kit (SDK) is now available on MAX, AppLovin’s in-app bidding solution, with the goal to increase publisher and developer ad revenue.
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Vali Scorus 2020-03-04

Mintegral Adds Support for Sellers.json and SupplyChain Object to Increase Publisher Inventory Transparency
Mintegral announced that it now supports sellers.json and SupplyChain Object with the aim to increase the transparency of publisher inventory that advertisers can confidently bid on for better results.
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Vali Scorus 2020-01-20

Mintegral Year in Review: Infographic
2019 was a great year and we're extremely grateful to our partners and our colleagues without whom these results would not have been possible. Check out our infographic for as we prepare for an even better 2020!

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