Mintegral - The Latest Insights and Reports from the Mobile Advertising Industry - Mintegral.com

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Eujin OH 2019-07-16

South Korea – A Small Country with Incredible Global Impact
Let’s take a look at what makes South Korea a global tech megastar (and one of mobile’s major players).

Qingyun Zheng 2019-07-04

Five recent developments that show how mobile advertising is developing in the world’s biggest mobile market: China
What are the big developments in the Chinese mobile advertising market for companies seeking to reach the best part of a billion users?

Yijun Chen 2019-06-27

Six Things We’ve Learned from Western Developers Releasing in China
What’s it like to release a game in China if you’re a Western developer or working with a Western brand? Here are the highlights from our report for you to read.

Cassie Cheng, Marketing & Communication Director 2019-06-24

Why Hyper-casual Games Are a Hit for Developers and Publishers in China
Why are developers doing so well with hyper-casual in China? Here are five things we learned at our Bridge Seminar in London.

Stella Zhu, Director of Mindworks, Mintegral 2019-06-19

Three Big Takeaways for Getting Your Creative Strategy Right in China
Stella Zhu, director of Mintegral’s in-house creative agency, Mindworks, shared some tips on how to get creatives right in the Chinese market.

Jeff Sue 2019-06-13

Is Vertical Video A Growing Force in Mobile Ads?
In what ways has vertical video evolved over time? And what impact is this going to have on the mobile landscape? Let us take you through this and more.

Vali Scorus 2019-08-14

What Does The Future Hold for Hyper-Casual Games?
Hyper-casual games have taken the mobile industry by storm but are they here to stay? What do industry experts say about this new relatively genre? Let’s take a look.

Vali Scorus 2019-08-08

Meet China’s Top Publishing Companies at Gamescom
You will not want to miss this free evening of canapés, drinks, networking and talks.

Yijun Chen 2019-08-01

Chinese mobile gamers: who plays, how do they play, what do they play and why do they play (and spend)
We partnered up with Newzoo to interview 1007 Chinese players aged between 10 and 50 across tier 1 and tier 2 cities to find out who they are, how they play, what they play and why they like to.

Vali Scorus 2019-07-29

Why Hyper-Casual Gaming Will Be in the Spotlight at ChinaJoy 2019
Hyper-casual games have taken the mobile gaming industry by storm and they’re not showing signs of slowing down anytime soon.

Harriet Pan 2019-07-24

China’s New Age Ratings for Games – What You Need to Know
What exactly is this system going to look like? And what kind of impact could it have on the market both at home and abroad? Let’s take a look.

Yijun Chen 2019-07-19

How Mintegral Helped Voodoo Supercharge Its Marketing in China
By the end of April 2019, Mintegral was helping Voodoo to monetize 40 titles with programmatic in-game ads, making Mintegral Voodoo’s top monetization partner in the region.

Vali Scorus 2019-08-14

What Does The Future Hold for Hyper-Casual Games?
Hyper-casual games have taken the mobile industry by storm but are they here to stay? What do industry experts say about this new relatively genre? Let’s take a look.

Yijun Chen 2019-08-01

Chinese mobile gamers: who plays, how do they play, what do they play and why do they play (and spend)
We partnered up with Newzoo to interview 1007 Chinese players aged between 10 and 50 across tier 1 and tier 2 cities to find out who they are, how they play, what they play and why they like to.

Vali Scorus 2019-07-29

Why Hyper-Casual Gaming Will Be in the Spotlight at ChinaJoy 2019
Hyper-casual games have taken the mobile gaming industry by storm and they’re not showing signs of slowing down anytime soon.

Yijun Chen 2019-07-19

How Mintegral Helped Voodoo Supercharge Its Marketing in China
By the end of April 2019, Mintegral was helping Voodoo to monetize 40 titles with programmatic in-game ads, making Mintegral Voodoo’s top monetization partner in the region.

Yijun Chen 2019-06-27

Six Things We’ve Learned from Western Developers Releasing in China
What’s it like to release a game in China if you’re a Western developer or working with a Western brand? Here are the highlights from our report for you to read.

Cassie Cheng, Marketing & Communication Director 2019-06-24

Why Hyper-casual Games Are a Hit for Developers and Publishers in China
Why are developers doing so well with hyper-casual in China? Here are five things we learned at our Bridge Seminar in London.

Vali Scorus 2019-08-14

What Does The Future Hold for Hyper-Casual Games?
Hyper-casual games have taken the mobile industry by storm but are they here to stay? What do industry experts say about this new relatively genre? Let’s take a look.

Vali Scorus 2019-08-08

Meet China’s Top Publishing Companies at Gamescom
You will not want to miss this free evening of canapés, drinks, networking and talks.

Yijun Chen 2019-08-01

Chinese mobile gamers: who plays, how do they play, what do they play and why do they play (and spend)
We partnered up with Newzoo to interview 1007 Chinese players aged between 10 and 50 across tier 1 and tier 2 cities to find out who they are, how they play, what they play and why they like to.

Vali Scorus 2019-07-29

Why Hyper-Casual Gaming Will Be in the Spotlight at ChinaJoy 2019
Hyper-casual games have taken the mobile gaming industry by storm and they’re not showing signs of slowing down anytime soon.

Yijun Chen 2019-07-19

How Mintegral Helped Voodoo Supercharge Its Marketing in China
By the end of April 2019, Mintegral was helping Voodoo to monetize 40 titles with programmatic in-game ads, making Mintegral Voodoo’s top monetization partner in the region.

Yijun Chen 2019-06-27

Six Things We’ve Learned from Western Developers Releasing in China
What’s it like to release a game in China if you’re a Western developer or working with a Western brand? Here are the highlights from our report for you to read.

Vali Scorus 2019-08-14

What Does The Future Hold for Hyper-Casual Games?
Hyper-casual games have taken the mobile industry by storm but are they here to stay? What do industry experts say about this new relatively genre? Let’s take a look.

Vali Scorus 2019-07-29

Why Hyper-Casual Gaming Will Be in the Spotlight at ChinaJoy 2019
Hyper-casual games have taken the mobile gaming industry by storm and they’re not showing signs of slowing down anytime soon.

Harriet Pan 2019-07-24

China’s New Age Ratings for Games – What You Need to Know
What exactly is this system going to look like? And what kind of impact could it have on the market both at home and abroad? Let’s take a look.

Eujin OH 2019-07-16

South Korea – A Small Country with Incredible Global Impact
Let’s take a look at what makes South Korea a global tech megastar (and one of mobile’s major players).

Qingyun Zheng 2019-07-04

Five recent developments that show how mobile advertising is developing in the world’s biggest mobile market: China
What are the big developments in the Chinese mobile advertising market for companies seeking to reach the best part of a billion users?

Yijun Chen 2019-06-27

Six Things We’ve Learned from Western Developers Releasing in China
What’s it like to release a game in China if you’re a Western developer or working with a Western brand? Here are the highlights from our report for you to read.

By Mintegral 2018-10-03

Programmatic Advertising: Five Thoughts on the Future of Digital Advertising
What does the future hold for programmatic advertising? Will it continue to be business as usual for advertisers raised on a diet of Facebook and Google’s programmatic offerings? Here are five of our thoughts on what the future holds of programmatic advertising.

By Mintegral 2018-07-31

Why Interactive Adverts Are the Future of Mobile Advertising
Why are interactive adverts hitting the market now? What are the major benefits of using interactive formats? And how can advertisers make the most of them? Let’s find out.

By Mintegral 2018-06-08

The Road from Simple Banner Ads to More Engaging Forms of Monetisation
Indeed, it seems likely that not only could rewarded video ads overtake interstitials in terms of total ad spend in 2017, but rewarded ad formats might also become the majority component of mobile game advertising market in 2017.

By Mintegral 2018-06-07

Why players love rewarded video ads
Players view them positively, almost as free money, and part of a process that makes games more enjoyable to play.

By Mintegral 2018-05-31

Funding new ways to play
Here are some tips about how rewarded video ads solve the issue of making a successful IAP-monetised game for developers.