Mintegral - The Latest Insights and Reports from the Mobile Advertising Industry - Mintegral.com - page 2

Blog

Vali Scorus 2019-11-05

4 Things We Learned from the Mintegral Bridge Summit in Paris
The Mintegral Bridge Summit is over so here are some of the highlights from this event that featured special guests from Ketchapp, GameAnalytics, MadBox, JoyPac and Mindworks.

Vali Scorus 2019-10-29

The Rules, Regulations and Certificates Needed to Protect Children Online
Research from OneFamily suggests that children are given their first smartphone at the age of 11. In Ireland, the 2018 Annual Report of Cyber Safe Ireland found that over 90 per cent of children between eight and 13 had a smart device. 12 per cent of them were spending more than four hours a day online.

Vali Scorus 2019-10-25

5 Creative Tricks Popular in China and How to Use Them
Advertising in China is vastly different than anywhere else in the world. How can you reach this huge target audience and what kind of creatives work best? We spoke with the Mindworks creative team to find out more about this topic and how they do it.

Vali Scorus 2019-10-24

Influencers have little impact on China’s gamers. Who does then?
What games do China’s mobile gamers play, and where do they find them? Why do influencers mean little to China’s mobile gamers? Are China’s mobile gamers more social than those in the west?

Vali Scorus 2019-10-23

Mintegral Bridge Summit Coming to Game Connection in Paris
The Mintegral Bridge Summit is just around the corner and we’ll have guests from Ketchapp, MadBox, GameAnalytics, JoyPac and Mindworks. Here’s what you can expect from our exclusive event.

Vali Scorus 2019-10-14

Chinese Mobile Gaming Habits Are Remarkably Different to Others Across APAC
Who are the people buying those games, how do they compare against mobile gamers in other APAC territories, what are their likes and dislikes, and how do you attract them? 

Mintegral 2019-12-03

Mintegral Granted IAB Tech Lab Open Measurement SDK Certification
This provides Mintegral partners with an extra layer of transparency as it allows for third-party viewability and verification of ad traffic. 

Vali Scorus 2019-11-26

How Voodoo, Playrix and Supercell are conquering the Chinese market
All of the Western superstars attribute their success in China to one thing: empowering local partners to be creative.

Vali Scorus 2019-11-21

How GameParadiso Used Monetization Campaigns to Achieve Steady Revenue Growth
Game developer GameParadiso, the studio behind MilkChoco, have managed to reach significant growth after partnering with Mintegral.

Vali Scorus 2019-11-11

How Mintegral Helped MarkApp’s “Rescue Cut” Top the US Charts
Japanese developer MarkApp recently released Rescue Cut - Rope Puzzle, a game that has been performing significantly well in the US market, thanks to Mintegral’s optimization efforts. Here’s how we helped MarkApp reach the top of the US charts.

Vali Scorus 2019-11-05

4 Things We Learned from the Mintegral Bridge Summit in Paris
The Mintegral Bridge Summit is over so here are some of the highlights from this event that featured special guests from Ketchapp, GameAnalytics, MadBox, JoyPac and Mindworks.

Vali Scorus 2019-10-29

The Rules, Regulations and Certificates Needed to Protect Children Online
Research from OneFamily suggests that children are given their first smartphone at the age of 11. In Ireland, the 2018 Annual Report of Cyber Safe Ireland found that over 90 per cent of children between eight and 13 had a smart device. 12 per cent of them were spending more than four hours a day online.

Mintegral 2019-12-03

Mintegral Granted IAB Tech Lab Open Measurement SDK Certification
This provides Mintegral partners with an extra layer of transparency as it allows for third-party viewability and verification of ad traffic. 

Vali Scorus 2019-11-26

How Voodoo, Playrix and Supercell are conquering the Chinese market
All of the Western superstars attribute their success in China to one thing: empowering local partners to be creative.

Vali Scorus 2019-11-19

Mintegral Product Round-up: Header Bidding, COPPA, App-ads.txt, Banner Ads, AppsFlyer Index
It’s been a busy period here at Mintegral and we’ve worked on many new features and partnerships. Here are the 5 most important announcements you should know about.

Vali Scorus 2019-11-05

4 Things We Learned from the Mintegral Bridge Summit in Paris
The Mintegral Bridge Summit is over so here are some of the highlights from this event that featured special guests from Ketchapp, GameAnalytics, MadBox, JoyPac and Mindworks.

Vali Scorus 2019-10-29

The Rules, Regulations and Certificates Needed to Protect Children Online
Research from OneFamily suggests that children are given their first smartphone at the age of 11. In Ireland, the 2018 Annual Report of Cyber Safe Ireland found that over 90 per cent of children between eight and 13 had a smart device. 12 per cent of them were spending more than four hours a day online.

Vali Scorus 2019-10-25

5 Creative Tricks Popular in China and How to Use Them
Advertising in China is vastly different than anywhere else in the world. How can you reach this huge target audience and what kind of creatives work best? We spoke with the Mindworks creative team to find out more about this topic and how they do it.

Mintegral 2019-12-04

Mintegral Announces SDK Integration into Tapdaq’s Mediation Platform
Mintegral has announced its partnership with Tapdaq, which will see Mintegral’s SDK become available on Tapdaq’s ad mediation platform.

Mintegral 2019-12-03

Mintegral Granted IAB Tech Lab Open Measurement SDK Certification
This provides Mintegral partners with an extra layer of transparency as it allows for third-party viewability and verification of ad traffic. 

Vali Scorus 2019-11-26

How Voodoo, Playrix and Supercell are conquering the Chinese market
All of the Western superstars attribute their success in China to one thing: empowering local partners to be creative.

Vali Scorus 2019-11-21

How GameParadiso Used Monetization Campaigns to Achieve Steady Revenue Growth
Game developer GameParadiso, the studio behind MilkChoco, have managed to reach significant growth after partnering with Mintegral.

Vali Scorus 2019-11-19

Mintegral Product Round-up: Header Bidding, COPPA, App-ads.txt, Banner Ads, AppsFlyer Index
It’s been a busy period here at Mintegral and we’ve worked on many new features and partnerships. Here are the 5 most important announcements you should know about.

Vali Scorus 2019-11-11

How Mintegral Helped MarkApp’s “Rescue Cut” Top the US Charts
Japanese developer MarkApp recently released Rescue Cut - Rope Puzzle, a game that has been performing significantly well in the US market, thanks to Mintegral’s optimization efforts. Here’s how we helped MarkApp reach the top of the US charts.

Vali Scorus 2019-11-26

How Voodoo, Playrix and Supercell are conquering the Chinese market
All of the Western superstars attribute their success in China to one thing: empowering local partners to be creative.

Vali Scorus 2019-11-05

4 Things We Learned from the Mintegral Bridge Summit in Paris
The Mintegral Bridge Summit is over so here are some of the highlights from this event that featured special guests from Ketchapp, GameAnalytics, MadBox, JoyPac and Mindworks.

Vali Scorus 2019-10-24

Influencers have little impact on China’s gamers. Who does then?
What games do China’s mobile gamers play, and where do they find them? Why do influencers mean little to China’s mobile gamers? Are China’s mobile gamers more social than those in the west?

Qingyun Zheng 2019-10-02

What Western Developers Can Learn from the Hyper-Casual Phenomenon in China
Alison Bilas, COO at JoyPac, took to the stage earlier in August at the Mintegral Bridge Summit to talk about the rise of the hyper-casual genre in China. How does this trend look like in the East and what should western developers know before launching their apps on the Chinese market? Let’s find out!

Vali Scorus 2019-09-27

AppsFlyer Performance Index: Mintegral Shows Record Growth, Facebook and Google Rivalry Continues
Mintegral has been featured in several key categories on the AppsFlyer 2019 Performance Index, placing 3rd in terms of Global Growth and 1st in Japan, South Korea, and Eastern Europe. Mintegral was also among the top 15 in the Global Performance Index in terms of both power and volume rankings.

Vali Scorus 2019-09-24

Super Planet’s Success Story: How Webtoons Can Become Great Games [Part 2]
Today, we want to talk about how Super Planet successfully increased its user base in the Chinese market where users were especially passionate about the game.

Vali Scorus 2019-09-27

Banner Ads Now Available on Mintegral SDK, Increasing Monetization Options for Developers
Mintegral’s latest SDK version fully supports banner ads, which will provide developers with more monetization avenues.

Vali Scorus 2019-09-18

How App-Ads.txt Can Help Fight Ad Fraud
As in-app advertising is becoming increasingly important, ad fraud is something that brands and publishers need to take seriously. So how does app-ads.txt work and what can this new standard do for brands, app publishers and the mobile app ecosystem as a whole? Let’s find out.

Jeff Sue 2018-10-03

Programmatic Advertising: Five Thoughts on the Future of Digital Advertising
What does the future hold for programmatic advertising? Will it continue to be business as usual for advertisers raised on a diet of Facebook and Google’s programmatic offerings? Here are five of our thoughts on what the future holds of programmatic advertising.

Cathy Ou 2018-07-31

Why Interactive Adverts Are the Future of Mobile Advertising
Why are interactive adverts hitting the market now? What are the major benefits of using interactive formats? And how can advertisers make the most of them? Let’s find out.

DJ Li 2018-06-08

The Road from Simple Banner Ads to More Engaging Forms of Monetisation
Indeed, it seems likely that not only could rewarded video ads overtake interstitials in terms of total ad spend in 2017, but rewarded ad formats might also become the majority component of mobile game advertising market in 2017.

Ray Zhang 2018-06-07

Why players love rewarded video ads
Players view them positively, almost as free money, and part of a process that makes games more enjoyable to play.