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By Mintegral 2018-09-12

West meets East: Six Mobile Games Publishers Who Will Help Get Your Game into China
Want to find out more about domestic Chinese publishers? Check out our list of the top Chinese game publishers here.

By Mintegral 2018-09-03

What Are the Hottest Mobile Game Genres in China Right Now?
If we take a closer look at the most popular game genres, we can also understand some of the underlying preferences of Chinese gamers.

By Mintegral 2018-08-21

China’s Esport Market: How Big Is It, Which Are the Biggest Esports, What the Audience Is Like and How Big Are the Prize Pools?
We’ve pulled together the latest research on the Chinese esports market to help you get your head around one of the biggest opportunities in the global games market.

By Mintegral 2018-08-14

Coconut Island: How a Shanghai Based Indie Developer Succeeded in the Biggest Market in the World
Principles that helped Coconut Island succeed in the competitive Chinese market.

By Mintegral 2018-10-16

Mobile Becomes Most popular Platform for American Gamers
A recent report from EEDAR examines the platforms people choose to play video games and where they overlap. We’ve summarised the most surprising findings, how they sit within the wider American mobile market and how it contrasts to the mobile gaming habits of the Chinese population.

By Mintegral 2018-10-09

The top 7 online video platforms in China
To better understand the online video market and its impending changes, we’ve asked the question: Which are the top mobile video platforms in China? We’ve identified the biggest players to keep an eye on and summarised them for you in this handy list.

By Mintegral 2018-10-03

Programmatic Advertising: Five Thoughts on the Future of Digital Advertising
What does the future hold for programmatic advertising? Will it continue to be business as usual for advertisers raised on a diet of Facebook and Google’s programmatic offerings? Here are five of our thoughts on what the future holds of programmatic advertising.

By Mintegral 2018-09-18

End of an era: why the age of whale hunting is being replaced by the age of the super fan
It is said that the whale hunting era in the mobile games industry might be over. If so, what’s next? How should businesses change their approach to free-to-play monetisation?

By Mintegral 2018-12-07

The Four Mobile Games that Are Stealing the Esports Stage
How well exactly are the current biggest mobile esports doing in a sector set to smash the billion dollar mark in 2019? Let’s take a look at the four biggest mobile esports to see how they’re competing on the global stage.

By Mintegral 2018-11-28

From Huawei to Xiaomi: What Do App Developers Need to Know about China’s Smartphone Market?
Home to hundreds of millions of users and generating tens of billions of dollars of revenue each year, China has been one of the most important mobile app and mobile gaming market for global developers without doubt. See what developers need to know about the Chinese handset market.

By Mintegral 2018-11-23

Mobile Growth = Success for Video Games Companies in Q3
Although businesses across the world reported ups and downs for a variety of reasons, it is becoming increasingly clear that the performance of mobile gaming portfolios is a major factor in positive or negative quarterly results across the sector.

By Mintegral 2018-11-09

Play Pass: Why Google Is Considering a Subscription Service for Its Stores and What Barriers Are in Its Way
Google is considering rolling out a subscription service to access premium content on its store. But for it to succeed, it will need to change the way subscriptions work to suit a mobile context to give it a chance of succeeding.

By Mintegral 2018-12-14

The Bots Are Stealing Millions from Brands
Why is ad fraud on the up despite businesses becoming more aware of it? What can be done to stop fraud in its tracks?

By Mintegral 2018-12-07

The Four Mobile Games that Are Stealing the Esports Stage
How well exactly are the current biggest mobile esports doing in a sector set to smash the billion dollar mark in 2019? Let’s take a look at the four biggest mobile esports to see how they’re competing on the global stage.

By Mintegral 2018-11-23

Mobile Growth = Success for Video Games Companies in Q3
Although businesses across the world reported ups and downs for a variety of reasons, it is becoming increasingly clear that the performance of mobile gaming portfolios is a major factor in positive or negative quarterly results across the sector.

By Mintegral 2018-11-15

Mobile Gaming Benchmarks – A Comparison Point for Your Mobile Game Statistics
GameAnalytics recently released it’s second annual Mobile Gaming Benchmarks report. What are the key findings from the report and what does it mean for your mobile game? Let’s take a look.

By Mintegral 2018-05-31

Funding new ways to play
Here are some tips about how rewarded video ads solve the issue of making a successful IAP-monetised game for developers.