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By Mintegral 2018-07-05

APAC Now Accounts for More than 50% of Global Games Revenues
Much of this growth is down to the continued strength of smartphone games, which has by far the largest audience of any gaming format.

By Mintegral 2018-07-04

The Most Important Markets for Mobile Game Developers to Launch in
China alone has over 600 million smartphone owners. It is not a market that smart companies can continue to ignore. And it’s not just China; young gamers in Indonesia, Thailand and the Philippines account for at least 50% of all mobile gamers there too.

By Mintegral 2018-08-29

Opinion piece: Reform Royale: Why Fortnite should drive change in the App Store and Google Play
Increasing companies are attempting to break the stranglehold of Apple and Google over the Western app ecosystem. With this challenge, will Google Play and the App Store be able to remain on top of the app store pile?

By Mintegral 2018-07-31

Why Interactive Adverts Are the Future of Mobile Advertising
Why are interactive adverts hitting the market now? What are the major benefits of using interactive formats? And how can advertisers make the most of them? Let’s find out.

By Mintegral 2018-07-19

Culture Clash: Why Arena of Valor Is Struggling in America
Why then is Arena of Valor struggling in the US?

By Mintegral 2018-07-04

The Most Important Markets for Mobile Game Developers to Launch in
China alone has over 600 million smartphone owners. It is not a market that smart companies can continue to ignore. And it’s not just China; young gamers in Indonesia, Thailand and the Philippines account for at least 50% of all mobile gamers there too.

By Mintegral 2018-10-23

5 Ways to Effectively Engage with Your Gaming Community
Actually, not all community engagement needs to involve money. There are plenty more ways to effectively enchant your community of fans. Here are five ways you can do so.

By Mintegral 2018-10-16

Mobile Becomes Most popular Platform for American Gamers
A recent report from EEDAR examines the platforms people choose to play video games and where they overlap. We’ve summarised the most surprising findings, how they sit within the wider American mobile market and how it contrasts to the mobile gaming habits of the Chinese population.

By Mintegral 2018-09-12

West meets East: Six Mobile Games Publishers Who Will Help Get Your Game into China
Want to find out more about domestic Chinese publishers? Check out our list of the top Chinese game publishers here.

By Mintegral 2018-08-29

Opinion piece: Reform Royale: Why Fortnite should drive change in the App Store and Google Play
Increasing companies are attempting to break the stranglehold of Apple and Google over the Western app ecosystem. With this challenge, will Google Play and the App Store be able to remain on top of the app store pile?

By Mintegral 2018-11-09

Play Pass: Why Google Is Considering a Subscription Service for Its Stores and What Barriers Are in Its Way
Google is considering rolling out a subscription service to access premium content on its store. But for it to succeed, it will need to change the way subscriptions work to suit a mobile context to give it a chance of succeeding.

By Mintegral 2018-10-16

Mobile Becomes Most popular Platform for American Gamers
A recent report from EEDAR examines the platforms people choose to play video games and where they overlap. We’ve summarised the most surprising findings, how they sit within the wider American mobile market and how it contrasts to the mobile gaming habits of the Chinese population.

By Mintegral 2018-10-03

Programmatic Advertising: Five Thoughts on the Future of Digital Advertising
What does the future hold for programmatic advertising? Will it continue to be business as usual for advertisers raised on a diet of Facebook and Google’s programmatic offerings? Here are five of our thoughts on what the future holds of programmatic advertising.

By Mintegral 2018-09-26

Four Things We Learned from Newzoo’s Global Mobile Gaming Report
Market research firm Newzoo recently released its latest report into the state of the global mobile gaming market. Here are the four biggest things we learned from the report.