Mintegral - The Latest Insights and Reports from the Mobile Advertising Industry - Mintegral.com

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By Mintegral 2019-06-06

Interactive Stories: The Untapped Opportunity for Mobile Games in China
Narrative games are a big part of the Western games industry. But few people know that they’re also a decent part of the Chinese video game market. Let's take a close look.

By Ioana Hreninciuc, CEO at GameAnalytics 2019-05-30

Keeping Your Head: A Beginner’s Guide To Header Bidding In Mobile Games
In this post, we’ll be talking all things 'header bidding' and 'ad mediation'. Not sure what these mean? Then you'll probably want to read on.

By Mintegral 2019-05-24

Five Ways Loot Box Legislation Could Transform the Video games industry
Loot boxes are one of the most popular monetisation models in the games industry and the new legislation is likely to have a big impact on the industry.

By Mintegral 2019-05-14

Under the Spotlight: Hyper Casual Games in China
In China, hyper-casual games now account for around 60% of game installs from the Apple App Store. Let’s examine what has made hyper-causal games so successful in China.

By Mintegral 2019-05-08

The Five Sessions You Will Not Want to Miss at PG Connects Seattle
PGC Seattle is coming up on the 13 and 14th May and will cover all the critical issues for games professionals, including the latest industry trends and technical insights to new ways to monetise and how to grow. With ten tracks to follow, it can be difficult to know where to be and when. Here we have brought you the five sessions you will definitely not want to miss.

By Mintegral 2019-04-30

The APAC Market: Why It’s Essential for Developers to Localise Their Games
Correctly localising your game is essential. Let's see how to localize your games in APAC market.

Vali Scorus 2019-08-14

What Does The Future Hold for Hyper-Casual Games?
Hyper-casual games have taken the mobile industry by storm but are they here to stay? What do industry experts say about this new relatively genre? Let’s take a look.

Vali Scorus 2019-08-08

Meet China’s Top Publishing Companies at Gamescom
You will not want to miss this free evening of canapés, drinks, networking and talks.

Yijun Chen 2019-08-01

Chinese mobile gamers: who plays, how do they play, what do they play and why do they play (and spend)
We partnered up with Newzoo to interview 1007 Chinese players aged between 10 and 50 across tier 1 and tier 2 cities to find out who they are, how they play, what they play and why they like to.

Vali Scorus 2019-07-29

Why Hyper-Casual Gaming Will Be in the Spotlight at ChinaJoy 2019
Hyper-casual games have taken the mobile gaming industry by storm and they’re not showing signs of slowing down anytime soon.

Harriet Pan 2019-07-24

China’s New Age Ratings for Games – What You Need to Know
What exactly is this system going to look like? And what kind of impact could it have on the market both at home and abroad? Let’s take a look.

Yijun Chen 2019-07-19

How Mintegral Helped Voodoo Supercharge Its Marketing in China
By the end of April 2019, Mintegral was helping Voodoo to monetize 40 titles with programmatic in-game ads, making Mintegral Voodoo’s top monetization partner in the region.

Vali Scorus 2019-08-14

What Does The Future Hold for Hyper-Casual Games?
Hyper-casual games have taken the mobile industry by storm but are they here to stay? What do industry experts say about this new relatively genre? Let’s take a look.

Yijun Chen 2019-08-01

Chinese mobile gamers: who plays, how do they play, what do they play and why do they play (and spend)
We partnered up with Newzoo to interview 1007 Chinese players aged between 10 and 50 across tier 1 and tier 2 cities to find out who they are, how they play, what they play and why they like to.

Vali Scorus 2019-07-29

Why Hyper-Casual Gaming Will Be in the Spotlight at ChinaJoy 2019
Hyper-casual games have taken the mobile gaming industry by storm and they’re not showing signs of slowing down anytime soon.

Yijun Chen 2019-07-19

How Mintegral Helped Voodoo Supercharge Its Marketing in China
By the end of April 2019, Mintegral was helping Voodoo to monetize 40 titles with programmatic in-game ads, making Mintegral Voodoo’s top monetization partner in the region.

Yijun Chen 2019-06-27

Six Things We’ve Learned from Western Developers Releasing in China
What’s it like to release a game in China if you’re a Western developer or working with a Western brand? Here are the highlights from our report for you to read.

Cassie Cheng, Marketing & Communication Director 2019-06-24

Why Hyper-casual Games Are a Hit for Developers and Publishers in China
Why are developers doing so well with hyper-casual in China? Here are five things we learned at our Bridge Seminar in London.

Vali Scorus 2019-08-14

What Does The Future Hold for Hyper-Casual Games?
Hyper-casual games have taken the mobile industry by storm but are they here to stay? What do industry experts say about this new relatively genre? Let’s take a look.

Vali Scorus 2019-08-08

Meet China’s Top Publishing Companies at Gamescom
You will not want to miss this free evening of canapés, drinks, networking and talks.

Yijun Chen 2019-08-01

Chinese mobile gamers: who plays, how do they play, what do they play and why do they play (and spend)
We partnered up with Newzoo to interview 1007 Chinese players aged between 10 and 50 across tier 1 and tier 2 cities to find out who they are, how they play, what they play and why they like to.

Vali Scorus 2019-07-29

Why Hyper-Casual Gaming Will Be in the Spotlight at ChinaJoy 2019
Hyper-casual games have taken the mobile gaming industry by storm and they’re not showing signs of slowing down anytime soon.

Yijun Chen 2019-07-19

How Mintegral Helped Voodoo Supercharge Its Marketing in China
By the end of April 2019, Mintegral was helping Voodoo to monetize 40 titles with programmatic in-game ads, making Mintegral Voodoo’s top monetization partner in the region.

Yijun Chen 2019-06-27

Six Things We’ve Learned from Western Developers Releasing in China
What’s it like to release a game in China if you’re a Western developer or working with a Western brand? Here are the highlights from our report for you to read.

Vali Scorus 2019-08-14

What Does The Future Hold for Hyper-Casual Games?
Hyper-casual games have taken the mobile industry by storm but are they here to stay? What do industry experts say about this new relatively genre? Let’s take a look.

Vali Scorus 2019-07-29

Why Hyper-Casual Gaming Will Be in the Spotlight at ChinaJoy 2019
Hyper-casual games have taken the mobile gaming industry by storm and they’re not showing signs of slowing down anytime soon.

Harriet Pan 2019-07-24

China’s New Age Ratings for Games – What You Need to Know
What exactly is this system going to look like? And what kind of impact could it have on the market both at home and abroad? Let’s take a look.

Eujin OH 2019-07-16

South Korea – A Small Country with Incredible Global Impact
Let’s take a look at what makes South Korea a global tech megastar (and one of mobile’s major players).

Qingyun Zheng 2019-07-04

Five recent developments that show how mobile advertising is developing in the world’s biggest mobile market: China
What are the big developments in the Chinese mobile advertising market for companies seeking to reach the best part of a billion users?

Yijun Chen 2019-06-27

Six Things We’ve Learned from Western Developers Releasing in China
What’s it like to release a game in China if you’re a Western developer or working with a Western brand? Here are the highlights from our report for you to read.

By Mintegral 2018-10-03

Programmatic Advertising: Five Thoughts on the Future of Digital Advertising
What does the future hold for programmatic advertising? Will it continue to be business as usual for advertisers raised on a diet of Facebook and Google’s programmatic offerings? Here are five of our thoughts on what the future holds of programmatic advertising.

By Mintegral 2018-07-31

Why Interactive Adverts Are the Future of Mobile Advertising
Why are interactive adverts hitting the market now? What are the major benefits of using interactive formats? And how can advertisers make the most of them? Let’s find out.

By Mintegral 2018-06-08

The Road from Simple Banner Ads to More Engaging Forms of Monetisation
Indeed, it seems likely that not only could rewarded video ads overtake interstitials in terms of total ad spend in 2017, but rewarded ad formats might also become the majority component of mobile game advertising market in 2017.

By Mintegral 2018-06-07

Why players love rewarded video ads
Players view them positively, almost as free money, and part of a process that makes games more enjoyable to play.

By Mintegral 2018-05-31

Funding new ways to play
Here are some tips about how rewarded video ads solve the issue of making a successful IAP-monetised game for developers.