Mintegral - The Latest Insights and Reports from the Mobile Advertising Industry - Mintegral.com - page 4

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Vali Scorus 2019-10-25

5 Creative Tricks Popular in China and How to Use Them
Advertising in China is vastly different than anywhere else in the world. How can you reach this huge target audience and what kind of creatives work best? We spoke with the Mindworks creative team to find out more about this topic and how they do it.

Vali Scorus 2019-10-24

Influencers have little impact on China’s gamers. Who does then?
What games do China’s mobile gamers play, and where do they find them? Why do influencers mean little to China’s mobile gamers? Are China’s mobile gamers more social than those in the west?

Vali Scorus 2019-10-23

Mintegral Bridge Summit Coming to Game Connection in Paris
The Mintegral Bridge Summit is just around the corner and we’ll have guests from Ketchapp, MadBox, GameAnalytics, JoyPac and Mindworks. Here’s what you can expect from our exclusive event.

Vali Scorus 2019-10-14

Chinese Mobile Gaming Habits Are Remarkably Different to Others Across APAC
Who are the people buying those games, how do they compare against mobile gamers in other APAC territories, what are their likes and dislikes, and how do you attract them? 

Jeff Sue 2019-10-07

Why going native is the best way to solve your China distribution problems
With China representing the world’s largest gaming market, international developers that are able to navigate those challenges can reap some serious long-term rewards. How do they do it, though? Let’s take a look. 

Vali Scorus 2019-10-03

Why Studio Reputation is Crucial to Long-Term Succes in China
If you’re a Western developer looking to launch in China, you might find this step to be quite challenging. So how can you make sure your efforts aren’t wasted and you have a solid long-term plan for continued success? We spoke with Leiting Games to find out.

Jeff Sue 2020-01-22

High User Acquisition Costs Have Driven the Rise of Hyper-casual Games – and Chinese Gamers Couldn’t be Happier
See why hyper-casual gaming is so popular in APAC – and especially in China.

Vali Scorus 2020-01-20

Mintegral Year in Review: Infographic
2019 was a great year and we're extremely grateful to our partners and our colleagues without whom these results would not have been possible. Check out our infographic for as we prepare for an even better 2020!

Vali Scorus 2020-01-17

Vivo on Indian Game Market: India Will Give You a Lucrative Market If You Give It Some Time
The reasons why Vivo is optimistic about the Indian game market.

Vali Scorus 2020-01-02

How Mintegral’s Full-Stack Solution Pushed “Brain Out” to the Top of the US, Japan and Korea Charts
Brain Out, a mobile game created by Eyewind, has performed extremely well in the US, Japan, and Korea markets, placing constantly in the top 10 on the Free Games charts. Here’s how we helped them achieve this.

Mintegral 2019-12-24

Mintegral’s SDK Now Available on Fyber’s FairBid
Mintegral announced the integration of its SDK into Fyber FairBid, Fyber’s next-generation mediation platform for mobile game developers.

Valentin Scorus 2019-12-18

What GameAnalytics Data Tells Us About Chinese Players’ Behavior
How much do we know about the gaming habits of Chinese gamers versus their counterparts in the West? GameAnalytics Director of Customer Operations Ivan Bravo shares the latest industry benchmarks at the Mintegral Bridge Summit and here’s what we found out.

Jeff Sue 2020-01-22

High User Acquisition Costs Have Driven the Rise of Hyper-casual Games – and Chinese Gamers Couldn’t be Happier
See why hyper-casual gaming is so popular in APAC – and especially in China.

Vali Scorus 2020-01-20

Mintegral Year in Review: Infographic
2019 was a great year and we're extremely grateful to our partners and our colleagues without whom these results would not have been possible. Check out our infographic for as we prepare for an even better 2020!

Vali Scorus 2020-01-17

Vivo on Indian Game Market: India Will Give You a Lucrative Market If You Give It Some Time
The reasons why Vivo is optimistic about the Indian game market.

Vali Scorus 2020-01-09

What will 2020 Bring for the Games Industry?
The dying embers of the decade bought the surprise announcement of a new Xbox in development; how will it fare and how will the industry react? Will it make any difference to how games are played, and what will it mean for mobile?

Vali Scorus 2020-01-02

How Mintegral’s Full-Stack Solution Pushed “Brain Out” to the Top of the US, Japan and Korea Charts
Brain Out, a mobile game created by Eyewind, has performed extremely well in the US, Japan, and Korea markets, placing constantly in the top 10 on the Free Games charts. Here’s how we helped them achieve this.

Mintegral 2019-12-24

Mintegral’s SDK Now Available on Fyber’s FairBid
Mintegral announced the integration of its SDK into Fyber FairBid, Fyber’s next-generation mediation platform for mobile game developers.

Vali Scorus 2020-01-20

Mintegral Year in Review: Infographic
2019 was a great year and we're extremely grateful to our partners and our colleagues without whom these results would not have been possible. Check out our infographic for as we prepare for an even better 2020!

Vali Scorus 2020-01-17

Vivo on Indian Game Market: India Will Give You a Lucrative Market If You Give It Some Time
The reasons why Vivo is optimistic about the Indian game market.

Vali Scorus 2020-01-09

What will 2020 Bring for the Games Industry?
The dying embers of the decade bought the surprise announcement of a new Xbox in development; how will it fare and how will the industry react? Will it make any difference to how games are played, and what will it mean for mobile?

Vali Scorus 2020-01-02

How Mintegral’s Full-Stack Solution Pushed “Brain Out” to the Top of the US, Japan and Korea Charts
Brain Out, a mobile game created by Eyewind, has performed extremely well in the US, Japan, and Korea markets, placing constantly in the top 10 on the Free Games charts. Here’s how we helped them achieve this.

Valentin Scorus 2019-12-26

What Does the Future Hold for Fortnite After Its Chapter 2 Launch?
Fortnite is still attracting players in their millions, and its figures are the envy of its competitors. What's its future? Let's take a look.

Valentin Scorus 2019-12-18

Mintegral Launches HiBid In-App Header Bidding Open Source Solution
Mintegral is pleased to announce the launch of HiBid, an open-source in-app header bidding solution aimed at mobile publishers.

Vali Scorus 2020-01-20

Mintegral Year in Review: Infographic
2019 was a great year and we're extremely grateful to our partners and our colleagues without whom these results would not have been possible. Check out our infographic for as we prepare for an even better 2020!

Vali Scorus 2020-01-09

What will 2020 Bring for the Games Industry?
The dying embers of the decade bought the surprise announcement of a new Xbox in development; how will it fare and how will the industry react? Will it make any difference to how games are played, and what will it mean for mobile?

Valentin Scorus 2019-12-26

What Does the Future Hold for Fortnite After Its Chapter 2 Launch?
Fortnite is still attracting players in their millions, and its figures are the envy of its competitors. What's its future? Let's take a look.

Valentin Scorus 2019-12-18

What GameAnalytics Data Tells Us About Chinese Players’ Behavior
How much do we know about the gaming habits of Chinese gamers versus their counterparts in the West? GameAnalytics Director of Customer Operations Ivan Bravo shares the latest industry benchmarks at the Mintegral Bridge Summit and here’s what we found out.

Vali Scorus 2019-11-26

How Voodoo, Playrix and Supercell are conquering the Chinese market
All of the Western superstars attribute their success in China to one thing: empowering local partners to be creative.

Vali Scorus 2019-11-05

4 Things We Learned from the Mintegral Bridge Summit in Paris
The Mintegral Bridge Summit is over so here are some of the highlights from this event that featured special guests from Ketchapp, GameAnalytics, MadBox, JoyPac and Mindworks.

Vali Scorus 2020-01-20

Mintegral Year in Review: Infographic
2019 was a great year and we're extremely grateful to our partners and our colleagues without whom these results would not have been possible. Check out our infographic for as we prepare for an even better 2020!

Vali Scorus 2019-09-27

Banner Ads Now Available on Mintegral SDK, Increasing Monetization Options for Developers
Mintegral’s latest SDK version fully supports banner ads, which will provide developers with more monetization avenues.

Vali Scorus 2019-09-18

How App-Ads.txt Can Help Fight Ad Fraud
As in-app advertising is becoming increasingly important, ad fraud is something that brands and publishers need to take seriously. So how does app-ads.txt work and what can this new standard do for brands, app publishers and the mobile app ecosystem as a whole? Let’s find out.

Jeff Sue 2018-10-03

Programmatic Advertising: Five Thoughts on the Future of Digital Advertising
What does the future hold for programmatic advertising? Will it continue to be business as usual for advertisers raised on a diet of Facebook and Google’s programmatic offerings? Here are five of our thoughts on what the future holds of programmatic advertising.

Cathy Ou 2018-07-31

Why Interactive Adverts Are the Future of Mobile Advertising
Why are interactive adverts hitting the market now? What are the major benefits of using interactive formats? And how can advertisers make the most of them? Let’s find out.

DJ Li 2018-06-08

The Road from Simple Banner Ads to More Engaging Forms of Monetisation
Indeed, it seems likely that not only could rewarded video ads overtake interstitials in terms of total ad spend in 2017, but rewarded ad formats might also become the majority component of mobile game advertising market in 2017.