Mintegral - The Latest Insights and Reports from the Mobile Advertising Industry - Mintegral.com - page 5

Blog

Qingyun Zheng 2019-10-02

What Western Developers Can Learn from the Hyper-Casual Phenomenon in China
Alison Bilas, COO at JoyPac, took to the stage earlier in August at the Mintegral Bridge Summit to talk about the rise of the hyper-casual genre in China. How does this trend look like in the East and what should western developers know before launching their apps on the Chinese market? Let’s find out!

Vali Scorus 2019-10-01

Want to Grow Your Game? Improve Your Storytelling and Monetization
Launching a game in a market like China is a major step for any developers looking to expand to the East, but how can they grow their game once they’ve gone live? We spoke with Huawei and iDreamSky about two core elements: storytelling and monetization.

Vali Scorus 2019-09-27

AppsFlyer Performance Index: Mintegral Shows Record Growth, Facebook and Google Rivalry Continues
Mintegral has been featured in several key categories on the AppsFlyer 2019 Performance Index, placing 3rd in terms of Global Growth and 1st in Japan, South Korea, and Eastern Europe. Mintegral was also among the top 15 in the Global Performance Index in terms of both power and volume rankings.

Vali Scorus 2019-09-27

Banner Ads Now Available on Mintegral SDK, Increasing Monetization Options for Developers
Mintegral’s latest SDK version fully supports banner ads, which will provide developers with more monetization avenues.

Vali Scorus 2019-09-24

Super Planet’s Success Story: How Webtoons Can Become Great Games [Part 2]
Today, we want to talk about how Super Planet successfully increased its user base in the Chinese market where users were especially passionate about the game.

Vali Scorus 2019-09-23

Super Planet’s Success Story: How Webtoons Can Become Great Games [Part 1]
Let’s see how on the arcade game Videogame Guardians captured the attention of not only Korean users but also uses of Japan, China, and many other countries around the globe.

Jeff Sue 2020-01-22

High User Acquisition Costs Have Driven the Rise of Hyper-casual Games – and Chinese Gamers Couldn’t be Happier
See why hyper-casual gaming is so popular in APAC – and especially in China.

Vali Scorus 2020-01-20

Mintegral Year in Review: Infographic
2019 was a great year and we're extremely grateful to our partners and our colleagues without whom these results would not have been possible. Check out our infographic for as we prepare for an even better 2020!

Vali Scorus 2020-01-17

Vivo on Indian Game Market: India Will Give You a Lucrative Market If You Give It Some Time
The reasons why Vivo is optimistic about the Indian game market.

Vali Scorus 2020-01-02

How Mintegral’s Full-Stack Solution Pushed “Brain Out” to the Top of the US, Japan and Korea Charts
Brain Out, a mobile game created by Eyewind, has performed extremely well in the US, Japan, and Korea markets, placing constantly in the top 10 on the Free Games charts. Here’s how we helped them achieve this.

Mintegral 2019-12-24

Mintegral’s SDK Now Available on Fyber’s FairBid
Mintegral announced the integration of its SDK into Fyber FairBid, Fyber’s next-generation mediation platform for mobile game developers.

Valentin Scorus 2019-12-18

What GameAnalytics Data Tells Us About Chinese Players’ Behavior
How much do we know about the gaming habits of Chinese gamers versus their counterparts in the West? GameAnalytics Director of Customer Operations Ivan Bravo shares the latest industry benchmarks at the Mintegral Bridge Summit and here’s what we found out.

Jeff Sue 2020-01-22

High User Acquisition Costs Have Driven the Rise of Hyper-casual Games – and Chinese Gamers Couldn’t be Happier
See why hyper-casual gaming is so popular in APAC – and especially in China.

Vali Scorus 2020-01-20

Mintegral Year in Review: Infographic
2019 was a great year and we're extremely grateful to our partners and our colleagues without whom these results would not have been possible. Check out our infographic for as we prepare for an even better 2020!

Vali Scorus 2020-01-17

Vivo on Indian Game Market: India Will Give You a Lucrative Market If You Give It Some Time
The reasons why Vivo is optimistic about the Indian game market.

Vali Scorus 2020-01-09

What will 2020 Bring for the Games Industry?
The dying embers of the decade bought the surprise announcement of a new Xbox in development; how will it fare and how will the industry react? Will it make any difference to how games are played, and what will it mean for mobile?

Vali Scorus 2020-01-02

How Mintegral’s Full-Stack Solution Pushed “Brain Out” to the Top of the US, Japan and Korea Charts
Brain Out, a mobile game created by Eyewind, has performed extremely well in the US, Japan, and Korea markets, placing constantly in the top 10 on the Free Games charts. Here’s how we helped them achieve this.

Mintegral 2019-12-24

Mintegral’s SDK Now Available on Fyber’s FairBid
Mintegral announced the integration of its SDK into Fyber FairBid, Fyber’s next-generation mediation platform for mobile game developers.

Vali Scorus 2020-01-20

Mintegral Year in Review: Infographic
2019 was a great year and we're extremely grateful to our partners and our colleagues without whom these results would not have been possible. Check out our infographic for as we prepare for an even better 2020!

Vali Scorus 2020-01-17

Vivo on Indian Game Market: India Will Give You a Lucrative Market If You Give It Some Time
The reasons why Vivo is optimistic about the Indian game market.

Vali Scorus 2020-01-09

What will 2020 Bring for the Games Industry?
The dying embers of the decade bought the surprise announcement of a new Xbox in development; how will it fare and how will the industry react? Will it make any difference to how games are played, and what will it mean for mobile?

Vali Scorus 2020-01-02

How Mintegral’s Full-Stack Solution Pushed “Brain Out” to the Top of the US, Japan and Korea Charts
Brain Out, a mobile game created by Eyewind, has performed extremely well in the US, Japan, and Korea markets, placing constantly in the top 10 on the Free Games charts. Here’s how we helped them achieve this.

Valentin Scorus 2019-12-26

What Does the Future Hold for Fortnite After Its Chapter 2 Launch?
Fortnite is still attracting players in their millions, and its figures are the envy of its competitors. What's its future? Let's take a look.

Valentin Scorus 2019-12-18

Mintegral Launches HiBid In-App Header Bidding Open Source Solution
Mintegral is pleased to announce the launch of HiBid, an open-source in-app header bidding solution aimed at mobile publishers.

Vali Scorus 2020-01-20

Mintegral Year in Review: Infographic
2019 was a great year and we're extremely grateful to our partners and our colleagues without whom these results would not have been possible. Check out our infographic for as we prepare for an even better 2020!

Vali Scorus 2020-01-09

What will 2020 Bring for the Games Industry?
The dying embers of the decade bought the surprise announcement of a new Xbox in development; how will it fare and how will the industry react? Will it make any difference to how games are played, and what will it mean for mobile?

Valentin Scorus 2019-12-26

What Does the Future Hold for Fortnite After Its Chapter 2 Launch?
Fortnite is still attracting players in their millions, and its figures are the envy of its competitors. What's its future? Let's take a look.

Valentin Scorus 2019-12-18

What GameAnalytics Data Tells Us About Chinese Players’ Behavior
How much do we know about the gaming habits of Chinese gamers versus their counterparts in the West? GameAnalytics Director of Customer Operations Ivan Bravo shares the latest industry benchmarks at the Mintegral Bridge Summit and here’s what we found out.

Vali Scorus 2019-11-26

How Voodoo, Playrix and Supercell are conquering the Chinese market
All of the Western superstars attribute their success in China to one thing: empowering local partners to be creative.

Vali Scorus 2019-11-05

4 Things We Learned from the Mintegral Bridge Summit in Paris
The Mintegral Bridge Summit is over so here are some of the highlights from this event that featured special guests from Ketchapp, GameAnalytics, MadBox, JoyPac and Mindworks.

Vali Scorus 2020-01-20

Mintegral Year in Review: Infographic
2019 was a great year and we're extremely grateful to our partners and our colleagues without whom these results would not have been possible. Check out our infographic for as we prepare for an even better 2020!

Vali Scorus 2019-09-27

Banner Ads Now Available on Mintegral SDK, Increasing Monetization Options for Developers
Mintegral’s latest SDK version fully supports banner ads, which will provide developers with more monetization avenues.

Vali Scorus 2019-09-18

How App-Ads.txt Can Help Fight Ad Fraud
As in-app advertising is becoming increasingly important, ad fraud is something that brands and publishers need to take seriously. So how does app-ads.txt work and what can this new standard do for brands, app publishers and the mobile app ecosystem as a whole? Let’s find out.

Jeff Sue 2018-10-03

Programmatic Advertising: Five Thoughts on the Future of Digital Advertising
What does the future hold for programmatic advertising? Will it continue to be business as usual for advertisers raised on a diet of Facebook and Google’s programmatic offerings? Here are five of our thoughts on what the future holds of programmatic advertising.

Cathy Ou 2018-07-31

Why Interactive Adverts Are the Future of Mobile Advertising
Why are interactive adverts hitting the market now? What are the major benefits of using interactive formats? And how can advertisers make the most of them? Let’s find out.

DJ Li 2018-06-08

The Road from Simple Banner Ads to More Engaging Forms of Monetisation
Indeed, it seems likely that not only could rewarded video ads overtake interstitials in terms of total ad spend in 2017, but rewarded ad formats might also become the majority component of mobile game advertising market in 2017.