Mintegral - The Latest Insights and Reports from the Mobile Advertising Industry - Mintegral.com

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By Mintegral 2018-12-27

Five Reasons Why Gaming Communities Matter
Why exactly does building a community matter to game developers? In this article, we explore five reasons why you should spend some time bringing your players together.

By Mintegral 2018-12-19

Timing Is Key: How to Work Smarter (Not Harder) for App Installs during the Holidays
Is working harder during holidays like Thanksgiving, Christmas and Single’s Day actually going to deliver results?

By Mintegral 2018-12-14

The Bots Are Stealing Millions from Brands
Why is ad fraud on the up despite businesses becoming more aware of it? What can be done to stop fraud in its tracks?

By Mintegral 2018-12-07

The Four Mobile Games that Are Stealing the Esports Stage
How well exactly are the current biggest mobile esports doing in a sector set to smash the billion dollar mark in 2019? Let’s take a look at the four biggest mobile esports to see how they’re competing on the global stage.

By Mintegral 2018-11-28

From Huawei to Xiaomi: What Do App Developers Need to Know about China’s Smartphone Market?
Home to hundreds of millions of users and generating tens of billions of dollars of revenue each year, China has been one of the most important mobile app and mobile gaming market for global developers without doubt. See what developers need to know about the Chinese handset market.

By Mintegral 2018-11-23

Mobile Growth = Success for Video Games Companies in Q3
Although businesses across the world reported ups and downs for a variety of reasons, it is becoming increasingly clear that the performance of mobile gaming portfolios is a major factor in positive or negative quarterly results across the sector.

Cassie Cheng, Marketing & Communication Director 2019-06-24

Why Hyper-casual Games Are a Hit for Developers and Publishers in China
Why are developers doing so well with hyper-casual in China? Here are five things we learned at our Bridge Seminar in London.

Stella Zhu, Director of Mindworks, Mintegral 2019-06-19

Three Big Takeaways for Getting Your Creative Strategy Right in China
Stella Zhu, director of Mintegral’s in-house creative agency, Mindworks, shared some tips on how to get creatives right in the Chinese market.

By Mintegral 2019-06-06

Interactive Stories: The Untapped Opportunity for Mobile Games in China
Narrative games are a big part of the Western games industry. But few people know that they’re also a decent part of the Chinese video game market. Let's take a close look.

By Mintegral 2019-05-14

Under the Spotlight: Hyper Casual Games in China
In China, hyper-casual games now account for around 60% of game installs from the Apple App Store. Let’s examine what has made hyper-causal games so successful in China.

By Mintegral 2019-04-30

The APAC Market: Why It’s Essential for Developers to Localise Their Games
Correctly localising your game is essential. Let's see how to localize your games in APAC market.

By Mintegral 2019-04-19

Insights into Asia’s Top Mobile Markets
Understanding the Asian market can be hard for businesses not based there, and that’s why we’ve worked with Newzoo to jointly release a report examining Asia’s Top Mobile Markets. What were the top five things that we learned about the top mobile markets in Asia? Let’s take a closer look.

Cassie Cheng, Marketing & Communication Director 2019-06-24

Why Hyper-casual Games Are a Hit for Developers and Publishers in China
Why are developers doing so well with hyper-casual in China? Here are five things we learned at our Bridge Seminar in London.

Stella Zhu, Director of Mindworks, Mintegral 2019-06-19

Three Big Takeaways for Getting Your Creative Strategy Right in China
Stella Zhu, director of Mintegral’s in-house creative agency, Mindworks, shared some tips on how to get creatives right in the Chinese market.

By Mintegral 2019-06-13

Is Vertical Video A Growing Force in Mobile Ads?
In what ways has vertical video evolved over time? And what impact is this going to have on the mobile landscape? Let us take you through this and more.

By Mintegral 2019-05-24

Five Ways Loot Box Legislation Could Transform the Video games industry
Loot boxes are one of the most popular monetisation models in the games industry and the new legislation is likely to have a big impact on the industry.

By Mintegral 2019-04-16

Must-know Facts about Mobile Gaming in South Korea
What exactly is the gaming culture like in Korea? And how does this help mobile companies to succeed? We’ve taken a look at the South Korean game scene to let you into one of the world’s thriving industry cultures.

By Mintegral 2019-04-11

New Ads on the Block: Three New Advertising Options that Your Mobile Business Needs to Know
It’s tempting to think that there can’t possibly be any more innovation in the advertising space. Yet more innovation is coming down the pipeline and there’s plenty for advertisers to be watching out for. Here are three new advertising options that mobile businesses should be looking at in the coming year to see how they could potentially help your business.

By Mintegral 2019-05-24

Five Ways Loot Box Legislation Could Transform the Video games industry
Loot boxes are one of the most popular monetisation models in the games industry and the new legislation is likely to have a big impact on the industry.

By Mintegral 2019-05-14

Under the Spotlight: Hyper Casual Games in China
In China, hyper-casual games now account for around 60% of game installs from the Apple App Store. Let’s examine what has made hyper-causal games so successful in China.

By Mintegral 2019-04-30

The APAC Market: Why It’s Essential for Developers to Localise Their Games
Correctly localising your game is essential. Let's see how to localize your games in APAC market.

By Mintegral 2019-04-11

New Ads on the Block: Three New Advertising Options that Your Mobile Business Needs to Know
It’s tempting to think that there can’t possibly be any more innovation in the advertising space. Yet more innovation is coming down the pipeline and there’s plenty for advertisers to be watching out for. Here are three new advertising options that mobile businesses should be looking at in the coming year to see how they could potentially help your business.

By Mintegral 2019-02-28

UA megatrends, the global gaming market and hyper-casual on the up – The best talks from PocketGamer Connects London 2019
It’s been over a month since PocketGamer Connects 2019 drew to a close in The Brewery in London. If you missed the event, were there but too busy having meetings or had a clash with another talk, here is a chance for you to catch up with everything shared in the conference.

By Mintegral 2019-02-26

The Chinese Mobile Apps Market: All You Need to Know about App Distribution
What do you need to know about the app distribution in the world biggest mobile app market? Click to get some inspirations

Cassie Cheng, Marketing & Communication Director 2019-06-24

Why Hyper-casual Games Are a Hit for Developers and Publishers in China
Why are developers doing so well with hyper-casual in China? Here are five things we learned at our Bridge Seminar in London.

Stella Zhu, Director of Mindworks, Mintegral 2019-06-19

Three Big Takeaways for Getting Your Creative Strategy Right in China
Stella Zhu, director of Mintegral’s in-house creative agency, Mindworks, shared some tips on how to get creatives right in the Chinese market.

By Mintegral 2019-06-13

Is Vertical Video A Growing Force in Mobile Ads?
In what ways has vertical video evolved over time? And what impact is this going to have on the mobile landscape? Let us take you through this and more.

By Mintegral 2019-06-06

Interactive Stories: The Untapped Opportunity for Mobile Games in China
Narrative games are a big part of the Western games industry. But few people know that they’re also a decent part of the Chinese video game market. Let's take a close look.

By Ioana Hreninciuc, CEO at GameAnalytics 2019-05-30

Keeping Your Head: A Beginner’s Guide To Header Bidding In Mobile Games
In this post, we’ll be talking all things 'header bidding' and 'ad mediation'. Not sure what these mean? Then you'll probably want to read on.

By Mintegral 2019-05-24

Five Ways Loot Box Legislation Could Transform the Video games industry
Loot boxes are one of the most popular monetisation models in the games industry and the new legislation is likely to have a big impact on the industry.

By Mintegral 2018-10-03

Programmatic Advertising: Five Thoughts on the Future of Digital Advertising
What does the future hold for programmatic advertising? Will it continue to be business as usual for advertisers raised on a diet of Facebook and Google’s programmatic offerings? Here are five of our thoughts on what the future holds of programmatic advertising.

By Mintegral 2018-07-31

Why Interactive Adverts Are the Future of Mobile Advertising
Why are interactive adverts hitting the market now? What are the major benefits of using interactive formats? And how can advertisers make the most of them? Let’s find out.

By Mintegral 2018-06-08

The Road from Simple Banner Ads to More Engaging Forms of Monetisation
Indeed, it seems likely that not only could rewarded video ads overtake interstitials in terms of total ad spend in 2017, but rewarded ad formats might also become the majority component of mobile game advertising market in 2017.

By Mintegral 2018-06-07

Why players love rewarded video ads
Players view them positively, almost as free money, and part of a process that makes games more enjoyable to play.

By Mintegral 2018-05-31

Funding new ways to play
Here are some tips about how rewarded video ads solve the issue of making a successful IAP-monetised game for developers.