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By Mintegral 2019-02-19

Must Know Facts and Figures about China’s Mobile Gaming Market
The start of 2019 is the perfect time to reflect on what was a mixed 2018 for the Chinese mobile gaming market. So what lessons can be learnt from last year, and what is likely to be some of the key trends set to shape 2019?

By Mintegral 2019-02-15

China: Six Findings that Show Why the Country Is Now the Global Mobile Superpower
China is regarded by most mobile businesses as the superpower driving the mobile industry. But how big is the Chinese market? And what’s driving growth?

By Mintegral 2019-01-23

Chinese Brands Are Taking Down Samsung and Apple
Why the top two tech giants no longer make up 50% of the world’s active smartphones while Chinese brands grow?

By Mintegral 2019-01-14

Licensing Has Restarted after Nine-month Freeze – So Does this Mean the Chinese Mobile Games Market Will Start to Blossom Once More?
2018 has been compared to a dark winter for the China mobile gaming industry. Fortunately, things finally began to take a favourable turn at the end of year thanks to Beijing's move to finally resume approvals for new titles. But will everything really run smoothly as before?

By Mintegral 2019-01-31

What Is Google’s Crackdown on Disruptive Ads And Why Does It Benefit Advertisers?
What has prompted the crackdown? Why is Google taking action against them now? And what does it mean for advertisers? Here’s our thinking on Google’s advertising crackdown.

By Mintegral 2019-01-17

5 Topics to Watch out for at PGC London
Pocket Gamer Connects London is around the corner. So what will be this year's hottest topics and which talks should not be missed?

By Mintegral 2018-12-07

The Four Mobile Games that Are Stealing the Esports Stage
How well exactly are the current biggest mobile esports doing in a sector set to smash the billion dollar mark in 2019? Let’s take a look at the four biggest mobile esports to see how they’re competing on the global stage.

By Mintegral 2018-11-23

Mobile Growth = Success for Video Games Companies in Q3
Although businesses across the world reported ups and downs for a variety of reasons, it is becoming increasingly clear that the performance of mobile gaming portfolios is a major factor in positive or negative quarterly results across the sector.

By Mintegral 2019-01-17

5 Topics to Watch out for at PGC London
Pocket Gamer Connects London is around the corner. So what will be this year's hottest topics and which talks should not be missed?

By Mintegral 2019-01-14

Licensing Has Restarted after Nine-month Freeze – So Does this Mean the Chinese Mobile Games Market Will Start to Blossom Once More?
2018 has been compared to a dark winter for the China mobile gaming industry. Fortunately, things finally began to take a favourable turn at the end of year thanks to Beijing's move to finally resume approvals for new titles. But will everything really run smoothly as before?

By Mintegral 2019-01-03

Loot Box Regulation: Why and How Publishers and Developers Need to Adapt Loot Boxes for Different Countries
Why are loot boxes coming under scrutiny from regulators? How is loot box regulation changing around the world? And what can publishers and developers do to protect themselves from new laws governing the use of the mechanic?

By Mintegral 2018-12-27

Five Reasons Why Gaming Communities Matter
Why exactly does building a community matter to game developers? In this article, we explore five reasons why you should spend some time bringing your players together.

By Mintegral 2019-02-19

Must Know Facts and Figures about China’s Mobile Gaming Market
The start of 2019 is the perfect time to reflect on what was a mixed 2018 for the Chinese mobile gaming market. So what lessons can be learnt from last year, and what is likely to be some of the key trends set to shape 2019?

By Mintegral 2019-02-15

China: Six Findings that Show Why the Country Is Now the Global Mobile Superpower
China is regarded by most mobile businesses as the superpower driving the mobile industry. But how big is the Chinese market? And what’s driving growth?

By Mintegral 2019-01-31

What Is Google’s Crackdown on Disruptive Ads And Why Does It Benefit Advertisers?
What has prompted the crackdown? Why is Google taking action against them now? And what does it mean for advertisers? Here’s our thinking on Google’s advertising crackdown.

By Mintegral 2019-01-23

Chinese Brands Are Taking Down Samsung and Apple
Why the top two tech giants no longer make up 50% of the world’s active smartphones while Chinese brands grow?

By Mintegral 2018-10-03

Programmatic Advertising: Five Thoughts on the Future of Digital Advertising
What does the future hold for programmatic advertising? Will it continue to be business as usual for advertisers raised on a diet of Facebook and Google’s programmatic offerings? Here are five of our thoughts on what the future holds of programmatic advertising.

By Mintegral 2018-07-31

Why Interactive Adverts Are the Future of Mobile Advertising
Why are interactive adverts hitting the market now? What are the major benefits of using interactive formats? And how can advertisers make the most of them? Let’s find out.

By Mintegral 2018-06-08

The Road from Simple Banner Ads to More Engaging Forms of Monetisation
Indeed, it seems likely that not only could rewarded video ads overtake interstitials in terms of total ad spend in 2017, but rewarded ad formats might also become the majority component of mobile game advertising market in 2017.

By Mintegral 2018-06-07

Why players love rewarded video ads
Players view them positively, almost as free money, and part of a process that makes games more enjoyable to play.
 

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By Mintegral 2018-10-03

Programmatic Advertising: Five Thoughts on the Future of Digital Advertising
What does the future hold for programmatic advertising? Will it continue to be business as usual for advertisers raised on a diet of Facebook and Google’s programmatic offerings? Here are five of our thoughts on what the future holds of programmatic advertising.

By Mintegral 2018-09-26

Four Things We Learned from Newzoo’s Global Mobile Gaming Report
Market research firm Newzoo recently released its latest report into the state of the global mobile gaming market. Here are the four biggest things we learned from the report.

By Mintegral 2018-09-18

End of an era: why the age of whale hunting is being replaced by the age of the super fan
It is said that the whale hunting era in the mobile games industry might be over. If so, what’s next? How should businesses change their approach to free-to-play monetisation?