Why Hyper-Casual Gaming Will Be in the Spotlight at ChinaJoy 2019

Hyper-casual games have taken the mobile gaming industry by storm and they’re not showing signs of slowing down anytime soon.

Avatar Vali Scorus Content Marketing Manager 2019-07-29

Hyper-casual games have taken the mobile gaming industry by storm and they’re not showing signs of slowing down anytime soon. In fact, expect hyper-casual gaming to be the main topic at this year’s ChinaJoy – we’ll tell you why and how companies like Voodoo made it work.

It’s no secret that hyper-casual games have had a tremendous impact on the mobile gaming landscape over the last year. Any metrics you look at will tell you that there is a significant appetite for this new genre and it reflects a shift in how the global mobile gaming market will look like in 2019 and beyond.

The typical user is no longer the hard-core gamer who spends several hours a day interacting with a single game. Fewer and lengthier sessions are being replaced by multiple, quick-fire sessions, played on the go or in-between other activities. Gender distribution and demographics are also changing, with women representing over 55% of the total user base and over a third of hyper-casual gamers being 45 or older.

With yearly revenues estimated to go over the $2 billion mark, more and more mobile game developers are shifting their focus or adapting their strategies to include hyper-casual games. And with ChinaJoy 2019 around the corner, expect to see more news and bigger developments to come from this sector.

Voodoo – Titans of the Hyper-Casual Gaming Industry

One of the prime examples of success in this new sector is Voodoo, a company that has become synonymous with hyper-casual gaming. 

Voodoo has been doing so well in fact that they have recently hit 2 billion downloads across their games, which should be enough to tell you that hyper-casual games are not a fad. On top of that, the recent $200 million investment from Goldman Sachs means that Voodoo is positioned to continue its successful run as one of the biggest players in the industry.

Their recent success in the US and Europe made them even stronger and gave them enough reasons to expand to the East, eyeing the APAC region including the Chinese market known for its massive mobile gaming population. Voodoo has been working with Mintegral since 2017 and thanks to their experience working in the APAC region, they have achieved significant success, not just from a UA campaign point of view but also from an ad monetization strategy perspective.

Voodoo and Mintegral at ChinaJoy

As ChinaJoy is one of the industry’s largest and most prestigious events, expect to see the Mintegral team there, along with other industry leaders. 

Mintegral and their partners at Morketing will be hosting a seminar called Hyper-Casual Games in the East and West on August 1st at ChinaJoy. Guest speakers include Google, JoyPac, App Annie, and Tenjin, all coming together to share their insights into the hyper-casual gaming market and how to find success in this rapidly-growing sector. 

If you would like to discuss hyper-casual games and see how your business can benefit from this new genre, simply schedule a meeting with the Mintegral team.

Mintegral at ChinaJoy 2018Mintegral booth at ChinaJoy 2018

Seminar: Hyper-Casual Games in the East and West

This 1-day seminar will bring together experts from different areas to show you how they approach hyper-casual games, what their challenges are and what you can learn from their successes.

Here’s what you can expect from our seminar:

  • How Ad Creatives Influence Hyper-Casual Games: Stella Zhu, Creative Director at Mintegral, will be talking about the importance of getting the visuals right to ensure your game reaches the right audience and gets the success it deserves
  • Morketing’s Latest Research on Hyper-Casual Games: the Morketing team have been hard at work studying and tracking the hyper-casual games market and Ivy Zeng, Morketing CEO, is going to share some interesting facts and figures about this emerging genre
  • How Google One Helps Casual Games Go Global: Google’s cloud storage service launched last year and Mingjuan Wei, Director of Casual Game Division at Google, will be talking about their plans to work with casual games developers and help them expand
  • Leading Hyper-Casual Publishing in an Ever-Changing Market: Voodoo are the titans of hyper-casual games, so how do they do it? Communications Manager Youssef Gasmi will be here to tell us more about their successes and challenges, as well as their plans for the future in this sector
  • Hyper-Casual Game Market – Analysis and Insights: Tenjin CEO Christopher Farm will be taking the stage to talk about their research into the market and what we can expect the future of hyper-casual gaming to look like
  • Panel: Publishing, Advertising and Monetization Tips for Hyper-Casual Games: join our panel to find out how you can enter and succeed in the hyper-casual gaming market. This panel will include the following speakers: Bin Dai (Regional Director of Greater China at App Annie), Vivian Cai (Publishing VP East at JoyPac), Mingjuan Wei (Director of Casual Game Division at Google), DJ Li (BD Head and Monetization Consultant at Mintegral) and Kenji Vanitou (UA & Monetization Manager at Voodoo) 

We’ll also have a Q&A session at the end of the panel and then feel free to join our networking party to meet and chat with some of the hyper-casual industry’s top minds. 

To find out more about our ChinaJoy seminar, please visit our dedicated event page (click here). See you in Shanghai!

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Vali Scorus is Mintegral's Content Marketing Manager, responsible for digital and social media content. Vali has over 10 years of experience covering the gaming industry.
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