Your Guide to GDC 2019

The one and only Game Developers Conference is a mere two weeks away. Have you worked out what talks you will be attending? Have you pinned down your meetings? What about what attractions to visit in San Francisco should you get any down time?

Yijun Chen, Marketing Manager2019-03-12

GDC is the largest game development conference in the world. Every year it attracts 28,000 attendees to San Francisco’s Moscone Center. With 750 lectures, panels, tutorials and roundtable discussions and 550 leading technology companies showcasing their games products, there is more to take in that is humanly possible. If you’re planning on attending GDC, held on the 18th to the 22nd March this year, you’re likely to be spending a very packed week.

This is why we have put together this handy guide on what to look out for at this year’s GDC.


Talks that can’t be missed

The Game Developers Conference offers an impressive nine tracks packed to the brim with experts in their fields. You will find tracks focusing on the nitty gritty of the development of games, to insights into industry trends, and visionaries doing amazing work outside of games that is pushing the industry forward.

We have selected six talks that you absolutely must not miss this year so make sure to add them to your calendars.

  1. Steve Meretzky, independent game designer, Dave Rohrl, founder at Mobile Game Doctor, and Juan Gril, Senior Producer for Minecraft, will be launching the Mobile Summit with their panel The Year in Mobile Games: 2019 Edition. The three of them will be recapping the mobile game industry’s highlights, surprises, and trends. Their talk includes a lot of research and is a must-see for anyone and everyone in the mobile games space.
  2. Danielle Levitas, executive vice president at App Annie, will be drawing from the company’s wealth of market data to share a holistic perspective on where the mobile games market will go in 2019 and beyond. Her talk, The State of Mobile Games: Robust Growth in 2019 and Beyond, will arm developers and publishers alike with incredible insight that will prepare them for the year ahead.
  3. Erick Fang, CEO at Mintegral, will be making an appearance together with Tiffany Ou, sales director at NativeX,  Anel Cemen, deputy VP of advertising and store relations at Outfit7 and Allison Bilas, COO at JoyPac to talk about how to bring western games into China. In their talk, How to Win the Chinese Mobile Games Market, they will be sharing their experiences bringing promoting and monetizing games in China including exclusive insight into what kind of games and strategies worked best.
  4. Montgomery Singman, VP at iDreamSky, will also be providing valuable insight into China. His talk, Winning in the Chinese Market, he will present an overview of the Chinese mobile game landscape. Attend this talk to gain insight into the Chinese market, its size, device demographics, analysis of game genres, and best practices.
  5. Loot boxes have been under a lot of legal pressure in the United States, Europe and China. Will Bucher, an associate at Debevoise & Plimpton, will provide a brief and accessible overview on the legality of loot boxes in his talk, Loot Boxes: Legal Pitfalls and Loopholes. He will provide steps on how to comply with the rules governing loot boxes in the US, the EU and China.
  6. Sissie Hsia, vice president of product mobile advertising at Google, will be revealing Google’s latest monetization innovations. Her talk titled, Growing Your Gaming Business with Ads, she will cover how Google’s tools can help you build a legendary mobile gaming business.


Parties to attend

GDC is infamous for its parties. Every evening there will be at least three parties happening simultaneously, making you wish that scientists would hurry up and invent a cloning machine already. Here are a few we think you will not want to miss.

The Pixonic & Pocket Gamer Party is straight after the first day at GDC so you can start the conference in style. This free party starts at 8pm at The Grand nightclub in downtown San Francisco. Pocket Gamer will be providing free drinks, dancing and other activities.

Delete GDC is an odd but promising party featuring games that will only be played on the night before being deleted forever. Starting at 8pm at Venue 550, you’ll be able to play games by indie superstars and then dance to incredible music.

Marioke is the GDC night you won’t forget. It’s a karaoke night where over 450 classic karaoke tracks have been re-written to be about videogames. Make sure to get to the Encore Karaoke Lounge at 8pm to sign up to song list early and get the chance to belt out your lungs to Total Eclipse of the Heart about Mario Kart.


Things to see in San Francisco

In the rare occasion you might have a bit of down time, or were one of the lucky ones to book some extra time in San Francisco, there are many of great things to see and do in the city.

Sunny days in San Francisco are glorious and present a perfect opportunity to check out all those landmarks. You could rent a bike and cycle across the Golden Gate Bridge for a chance to see some stunning views of the city.

Talking of stunning views of the city, Twin Peaks is a fantastic place to have a quick stop and take in San Francisco in all its glory. You could then head down to the Mission District and take a look at the colourful murals that decorate the neighbourhood.

For the beach lovers, you could also take a trip to the west coast. The day after the conference some game developers gather to take a walk by the beach and the nearby forest. Check out #GDCfeet if that sounds like your kind of downtime.

Attending GDC 2019? Come and greet the Mintegral team at stand S130!

As Mintegral's marketing manager, Yijun Chen oversees marketing events and partner relationships for Mintegral's overseas market.
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