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ashwin 2022-06-22

Recap: Looking back at Gamesforum Berlin
Offline events are back! And we couldn’t have been more excited to attend the Gamesforum event in Berlin on June 15.  The Mintegral team caught up with partners, developers, and other industry colleagues for a day of ‘reconnecting’, meetings, presentations, and more! As one of the sponsors of the event, we were set up for ...
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Mintegral Marketing 2022-06-15

Recap: Looking Back At MAU Vegas
That’s a wrap on MAU Vegas 2022 and what a special event it was! After two long years, growth marketers and app developers from around the globe descended upon the MGM Grand in Las Vegas for 3 days of epic meetups, presentations, and parties!  The anticipation for offline in-person events had grown to a fever ...
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Mintegral Marketing 2022-05-19

Mobvista Subsidiary, Mintegral, Announces Record Revenue for Q1 2022
Mintegral, a leading programmatic advertising platform recently announced record-high revenue in Q1 2022 reaching a total of US$200.1 million, a 107.75% year-on-year increase. Mintegral continues to be the Mobvista’s core growth engine and given that the fourth quarter is the peak season of the advertising technology industry, revenue for the Q1 2022 still increased by ...
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Mintegral Marketing 2022-04-29

Mintegral Climbs the Ranks in Tenjin’s 2022 Hyper-Casual Games Insights Report
Tenjin, a leading mobile marketing analytics platform has recently published the Q1 2022 Hyper-Casual Games Insights for Advertisers report with Mintegral ranking 2nd on iOS and 3rd on Android for ad spend on global hyper-casual games. Tenjin’s report compiled data on the distribution of iOS and Android advertising spend across global hyper-casual games in Q1 2022, as ...
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Cynthia Huang 2022-04-22

How To Optimize Your Mobile Growth Loop
The world's fastest-growing apps are winning with a full-funnel marketing strategy. This is nothing new but implementing a full-funnel strategy that goes beyond the install or initial purchase is an extremely nuanced process. So how does a developer optimize towards LTV to achieve scalable, sustainable growth? 
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Mintegral Marketing 2022-03-24

Mintegral Continues To Climb The AppsFlyer’s Performance Index XIV
AppsFlyer’s latest Performance Index XIV is out and we are happy to announce that Mintegral was featured 690+ times, 250 of which were Top 3 rankings and 50 #1 rankings across all app verticals and regions. The AppsFlyer Performance Index is a comprehensive industry-standard report that highlights top mobile media sources globally. In addition to ...
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