Founded in 2004, Hupu has grown to become the no.1 news and community portal for sports fans in China. Providing users with in-depth sports insights, Hupu has a sizable impact on soccer fans thanks to its large base of loyal users. Now, Hupu’s install base has reached over 120 million, with its daily active users reaching around 6 million.
Hupu wanted to monetize more efficiently and grow ad revenue without damaging its brand image or user experience. Hupu chose Mintegral as a monetization partner because of the quality of its ad creatives from the Mindworks studio.