Playrix - Mintegral

Mintegral helped increasing Playrix’s ad monetization revenue by up to 30% on the famous Township iOS in China.

The Challenge

Having already built up a large player base in China, Russian game developer, Playrix, wanted to start monetizing its game Township.

Playrix publishes globally successful mobile games, including Gardenscapes, Township and Fishdom. Globally, Playrix has over 16 million monthly active players. In China, Playrix saw rapid growth in player numbers and so wanted to increase revenues.

Playrix sets high standards for its partners and their services. Mintegral thus offered the developer a trial to test our native, video and interactive ad monetization platform.

The trial proved to be successful, and so Playrix integrated Mintegral into Township in December 2016.

The Solution

By integrating Mintegral, Playrix was able to utilise rewarded video inventory, with a single SDK integration.

Avatar

Michael PanovLeading monetization manager in Playrix

Mintegral is one of our trusted partners for both user acquisition and monetization. It is amazing to work with this professional team and explore larger potential in monetization of our games.

Our Strengths

  • Comprehensive number of ad sources from top advertisers worldwide
  • Competitive eCPM and fill rate in the industry ·
  • Smart algorithms and big data utilized to improve campaign
  • Supportive customer success team

The Result

Ad Monetization Revenue
Increased 30% 
on the famous Township iOS in China