Having already built up a large player base in China, Russian game developer, Playrix, wanted to start monetizing its game Township.
Playrix publishes globally successful mobile games, including Gardenscapes, Township and Fishdom. Globally, Playrix has over 16 million monthly active players. In China, Playrix saw rapid growth in player numbers and so wanted to increase revenues.
Playrix sets high standards for its partners and their services. Mintegral thus offered the developer a trial to test our native, video and interactive ad monetization platform.
The trial proved to be successful, and so Playrix integrated Mintegral into Township in December 2016.