China’s Post-Lockdown Gaming Landscape
In 2020, the Chinese mobile gaming landscape saw incredible growth due to lockdown restrictions. With these restrictions being lifted in early 2021, could the same levels of growth be maintained? This is what we tried to answer in our latest ebook, where you’ll also learn more about:
- China’s mobile internet user base and its mobile gaming market in H1 2021
- How the COVID pandemic and the release of iOS 14.5 impacted China’s mobile gaming habits
- Which mobile gaming genres saw growth and what the latest ad creative and UA trends look like
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