Our Statement Regarding Recent SDK Allegations - Mintegral

Our Statement Regarding Recent SDK Allegations

Today, we learned that allegations have been made suspecting that our SDK and advertising practices commit fraud and invade privacy. We would like to assure our clients and partners that these allegations are not true. We are taking this matter very seriously and are conducting a thorough analysis of these allegations and where they are coming from. We have and will continue to uphold the highest standards of data privacy for users and our customers.

To clarify some details about how our SDK works, our SDK collects information through a publicly available OS-level Apple API. We use this data to select the most relevant advertisement when our ad network is called to fill an ad request. This is a standard industry technique for the purpose of identifying the most appropriate ad for a user. In an email dated August 24th, Apple said it has spoken with Snyk researchers about their report, and that they have not seen any evidence the Mintegral SDK is harming users. Our practices will never conflict with Apple’s terms of service or violate customer trust. We would never use this data for any fraudulent install claims and take these allegations very seriously. 

To be fully transparent with our SDK and practices, we encourage our customers and partners to investigate this accusation through their independent data as well. We are confident that our customers and partners will reach the same conclusions, that is, there is no fraud taking place. 

With all this said, in conjunction with Apple's upcoming iOS14 updates, we had already planned to deprecate this functionality in the SDK anyway. We have been and are in constant communication with all stakeholders, including Apple, and we felt removing this functionality was the best route for customers and users when iOS 14 is released. We encourage the rest of the industry to follow suit on this path. 

Many partners have been with Mintegral since the beginning. We value our ongoing cooperation and their belief in Mintegral as a driver of growth for their mobile apps. We are continuing to assist our clients and are more than willing to provide complete transparency across the board. 

Mintegral was founded on the idea of bridging East and West through transparent, reliable and open advertising technology. This ethos continues unwavering and we will continue to work hard to remain a transparent and trustworthy partner for app publishers and advertisers around the world, and to ensure we help drive the mobile industry towards a clear, open ecosystem.



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