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In the Press

2019-06-11

Tapping into the Boom in Hyper-casual Games
Mobile Marketing talks to Erick Fang, CEO of Mintegral, about the rise and rise of hyper-casual mobile games in China, and how western developers can benefit from it.

2019-04-28

South Korea is a mobile gaming haven — even for Western studios
South Korea is the fourth largest mobile game market in the world. Based on the research from Newzoo, we’ve taken a look at the South Korean scene to let you into one of the world’s thriving game industry cultures.

2019-04-19

How Hyper-Casual Gaming Took Over China (And The World)
What’s the appeal behind hyper-casual? Why are these games so big in China? And what’s the opportunity for developers looking to break into both spaces? Let’s take a look.

2019-03-15

MINTEGRAL LAUNCHES MOBILE CREATIVE STUDIO
AI-driven programmatic and interactive advertising platform Mintegral has setup a studio dedicated to creating digital experiences for brands on mobile.