In the Press
2019-09-05
- What we learned at the Bridge between East and West summit in association with Mintegral
- Speakers deliver sessions on hyper-casual, monetisation and the opportunities available in China’s mobile games market.
2019-08-21
- Mintegral’s Ad Platform now available on ironSource’s mediation platform
- The programmatic and interactive advertising platform Mintegral announced today the integration of its SDK into ironSource’s ad mediation platform.
2019-08-16
- The Programmatic Counter-Revolution: Why the Industry Needs to do its Bit to Avoid a Personal Data Backlash
- In this special contributed piece, Erick Fang, CEO of AI-driven ad platform Mintegral, considers the need for the programmatic sector to make the case for its responsibility, or risk imprecise regulation becoming the dominant governing force.
2019-08-12
- Voodoo’s Ad Monetisation and the Recipe for Hyper-casual Success
- Thanks to the Mintegral-led campaigns, the ad fill rate for Voodoo’s titles increased from 30 per cent to a high of 75 per cent