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In the Press


What we learned at the Bridge between East and West summit in association with Mintegral
Speakers deliver sessions on hyper-casual, monetisation and the opportunities available in China’s mobile games market.


Mintegral’s Ad Platform now available on ironSource’s mediation platform
The programmatic and interactive advertising platform Mintegral announced today the integration of its SDK into ironSource’s ad mediation platform.


The Programmatic Counter-Revolution: Why the Industry Needs to do its Bit to Avoid a Personal Data Backlash
In this special contributed piece, Erick Fang, CEO of AI-driven ad platform Mintegral, considers the need for the programmatic sector to make the case for its responsibility, or risk imprecise regulation becoming the dominant governing force.


Voodoo’s Ad Monetisation and the Recipe for Hyper-casual Success
Thanks to the Mintegral-led campaigns, the ad fill rate for Voodoo’s titles increased from 30 per cent to a high of 75 per cent