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In the press


Culture clash: Why Arena of Valor Is Struggling in America
Mintegral's Jeff Sue sees the Western version of Tencent's Honor of Kings as a game "lost in translation"


Why Chinese mobile ad tech firm Mobvista spun out its monetisation platform Mintegral
The decision was taken this year however to make it into a fully independent company with the aim to act as a consultant for Western mobile games developers for the Chinese mobile market.


Why The Future of Programmatic Tech Depends on Integration, AI, and Being More Creative
In this post, CEO of Mintegral explains why programmatic advertising is changing for the better, and what advertisers and brands can expect in the future.


Mobile Ad Platform Mintegral Announces $35M Developer Bonus Program
A huge bonus program aimed at app developers and publishers who want to grow their APAC audience and start to monetise their apps with local advertising has been launched by Mintegral.
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