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In the Press


What Are the Hottest Mobile Game Genres in China Right Now?
If we take a closer look at the most popular game genres, we can also understand some of the underlying preferences of Chinese gamers.


Programmatic Advertising: 5 Thoughts on the Future of Digital Advertising
What does the future hold for programmatic advertising? Will it continue to be business as usual for advertisers raised on a diet of Facebook and Google’s programmatic offerings? Here are five of our thoughts on what the future holds of programmatic advertising.


Why Globalization Means New Tech Solutions For Advertisers
Localism is losing out to globalism. Erick Fang, CEO of Mintegral, shares his opinions on Forbes about why globalization means new tech solutions for advertisers.


West Meets East: 6 Mobile Games Publishers Who Will Help Get Your Game into China
Want to find out more about domestic Chinese publishers? Check out our list of the top Chinese game publishers here.