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In the Press


Gamescom 2018: 3 Things We Learned about the Mobile Games Industry
While much of the focus understandably fell on PC and console titles, there was also plenty to be learned about mobile gaming.


Mintegral Launches Self-Service Platform for European and U.S. Advertisers Targeting China and APAC Markets
Mintegral launched a new self-service offering called the "Mintegral Advertiser Ad Platform", for European and U.S. advertisers to create, target, track and manage their own campaigns all by themselves, and further help grow their mobile app business in APAC.


How Chorus Worldwide Helped Indie Developers to Release Mobile Games in China
Mintegral Head of Supply EMEA Sean Parmenter sat down with Chorus founder Shintaro Kanaoya to discuss what indie studios need to know before launching in China


Culture clash: Why Arena of Valor Is Struggling in America
Mintegral's Jeff Sue sees the Western version of Tencent's Honor of Kings as a game "lost in translation"