Best Practices - Mintegral

About App-Ads.txt

App-ads.txt is a list of authorized sellers that publishers provide DSP with their APP ad sources.Publishers use the file to designate authorized digital sellers of their ad inventory, and DSPs use it to validate that they are buying inventory through an authorized source.Publishers host this file on the root domain of their website that is linked from the Google Play Store or Apple App Store. When an ad request with an app is sent out, an advertiser can check the app-ads.txt file, and verify that the publisher ID included in the ad request matches the corresponding ID in the app-ads.txt file to avoid ad fraud.

If you don’t implement app-ads.txt, it may hurt your eCPMs because there will be less advertisers willing to pay you for ads.Implementation is optional, but we strongly recommend it for the purpose of transparency.

You can read more about it here: https://iabtechlab.com/ads-txt

Implement app-ads.txt

1.Provide a developer website in your App Store or Google Play listings.

Ensure that the proper developer website URL is accessible in the developer website section of the app store.This website will be used by advertising platforms to verify the app-ads.txt file

2.Create the app-ads.txt file

According to the following IAB structure,create a row for each publisher ID in the app-ads.txt file.

Ad Source Domain: For Mintegral, this value is mintegral.com

Publisher ID: Your Publisher ID.

Type of Relationship: Your direct demand partners should be listed as “direct.” If your partners are using third-party resellers to sell your inventory, such providers should be listed as “reseller.” In any case, you should not add any provider to your app-ads.txt file unless you or your partner have a direct relationship with them.

Ad Source ID: This is the ad source’s TAG ID. For Mintegral, the value is 0aeed750c80d6423.

example: mintegral.com, XXXX, DIRECT, 0aeed750c80d6423

3. Upload the app-ads.txt file to the root of your website domain

for example:

www.example.com/app-ads.txt.

Mintegral authorized resellers

Remember to replace [yourPublisherID] with your Mintegral Publisher ID, which can be found account info in your mintegral dashboard.

mintegral.com, [yourPublisherID], DIRECT, 0aeed750c80d6423
//other dsp reseller
//Added on 2021/03/01
webeyemob.com, 70098, DIRECT
openx.com, 540679900, DIRECT, 6a698e2ec38604c6
adcolony.com, 801e49d1be83b5f9, DIRECT, 1ad675c9de6b5176
pubmatic.com, 158060, DIRECT, 5d62403b186f2ace
video.unrulymedia.com, 123476257, RESELLER
indexexchange.com, 182257, RESELLER
appnexus.com, 6849, RESELLER
rubiconproject.com, 15268, RESELLER
rhythmone.com, 123476257, RESELLER, a670c89d4a324e47
//Added on 2021/01/08
pubmatic.com, 160113, RESELLER, 5d62403b186f2ace
video.unrulymedia.com, 3704396951, RESELLER
inmobi.com, f3924290136e4129a5c082ff982c3a58, RESELLER, 83e75a7ae333ca9d
Verve.com, 15503, RESELLER, 0c8f5958fc2d6270 #Verve - for indirect pubs
Rubiconproject.com, 15278, RESELLER, 0bfd66d529a55807 #Verve
spotxchange.com, 234183, RESELLER, 7842df1d2fe2db34 #Verve
spotx.tv, 234183, RESELLER, 7842df1d2fe2db34 #Verve
indexexchange.com, 191332, RESELLER, 50b1c356f2c5c8fc
advertising.com, 28246, RESELLER
sonobi.com, eaec54c63f, RESELLER, d1a215d9eb5aee9e
ucfunnel.com, par-6272997D742EBBBB1E4B8B6D9EA8D3B7,RESELLER 
olaex.biz,100039,Reseller 
smartadserver.com, 3817, RESELLER
algorix.co, 54510, RESELLER 
ucfunnel.com, par-E2B2BB3E89BE87A2F774B768BEED62A2, 
rubiconproject.com, 20050, RESELLER, 0bfd66d529a55807 
openx.com, 540838151, RESELLER, 6a698e2ec38604c6 
inmobi.com, 22e5354e453f49348325184e25464adb, RESELLER, 83e75a7ae333ca9d 
admixer.net,a80e4ca1-f52f-4aa5-98e1-010c8d08251b,RESELLER 
contextweb.com, 562146, RESELLER, 89ff185a4c4e857c
smartyads.com, 897, fd2bde0ff2e62c5d
pubnative.net, 1007262, RESELLER, d641df8625486a7b 
Peak226.com, 12400, RESELLER 
bidmachine.io, 35, RESELLER 
epom.com,9228dad8-6fd8-4e11-8885-f5a02dc42604,RESELLER 
gothamads.com, 399, RESELLER, d9c86e5dec870222
onetag.com, 5a02ff98ba6be67, RESELLER
admanmedia.com, 621, Reseller
max-mobi.com, 11456, RESELLER, 6c4d5f85197a5b3c
bidmachine.io, 67, RESELLER
bidmachine.io, 114, RESELLER
Pubmatic.com, 157800, RESELLER, 5d62403b186f2ace
Pubmatic.com, 158118, RESELLER, 5d62403b186f2ace
rubiconproject.com, 18364, RESELLER, 0bfd66d529a55807
pubnative.net, 1007215, RESELLER, d641df8625486a7b
Pubmatic.com, 155975, RESELLER, 5d62403b186f2ace
openx.com, 537152826, RESELLER, 6a698e2ec38604c6
openx.com, 539472296, RESELLER, 6a698e2ec38604c6
appnexus.com, 8178, RESELLER, f5ab79cb980f11d1
rubiconproject.com, 17328, RESELLER, 0bfd66d529a55807
adcolony.com, 1efc6603710003ea, RESELLER, 1ad675c9de6b5176
Contextweb.com, 561884, RESELLER, 89ff185a4c4e857c
rhythmone.com, 4173858586, RESELLER, a670c89d4a324e47
improvedigital.com, 1366, RESELLER
EMXDGT.com, 1324, RESELLER, 1e1d41537f7cad7f
engagebdr.com, 10252, RESELLER #banner #video
bidmachine.io, 55, RESELLER
bidmachine.io, 59, RESELLER
inmobi.com, f3924290136e4129a5c082ff982c3a58, RESELLER, 83e75a7ae333ca9d
Verve.com, 15290, RESELLER, 0c8f5958fc2d6270 #Verve
Inmobi.com, c1e6d3502da64ebaa3ad0e4a4be15f11, RESELLER, 83e75a7ae333ca9d #Verve
Pubmatic.com, 156517, RESELLER, 5d62403b186f2ace #Verve
Sabio.us, 100032, RESELLER, 96ed93aaa9795702 #Verve
openx.com, 540543195, RESELLER, 6a698e2ec38604c6 #Verve
Contextweb.com, 561849, RESELLER, 89ff185a4c4e857c #Verve
indexexchange.com, 191332, RESELLER, 50b1c356f2c5c8fc
admixer.net, 8e380da6-31ba-488c-939c-290c48d577e4, RESELLER
yieldnexus.com, 96204, RESELLER
onetag.com, 59aa7be4921bac8, RESELLER
pokkt.com, 6953, RESELLER, c45702d9311e25fd 
pubmatic.com, 156520, RESELLER, 5d62403b186f2ace 
spotxchange.com, 117872, RESELLER, 7842df1d2fe2db34 
spotx.tv, 117872, RESELLER, 7842df1d2fe2db34 
algorix.co, 54510, RESELLER
aralego.com, par-E2B2BB3E89BE87A2F774B768BEED62A2,RESELLER
ucfunnel.com, par-E2B2BB3E89BE87A2F774B768BEED62A2,RESELLER
pubmatic.com, 157941, RESELLER, 5d62403b186f2ace
rubiconproject.com, 20050, RESELLER, 0bfd66d529a55807
openx.com, 540838151, RESELLER, 6a698e2ec38604c6
admixer.net, a80e4ca1-f52f-4aa5-98e1-010c8d08251b, RESELLER
loopme.com, 11119, RESELLER, 6c8d5f95897a5a3b
contextweb.com, 562146, RESELLER, 89ff185a4c4e857c
chocolateplatform.com, 14637, RESELLER ,49a66ce31a704197
bidmachine.io, 35, RESELLER
adcolony.com, c490f6e7399a25d6, RESELLER, 1ad675c9de6b5176
appnexus.com, 10824, RESELLER
appnexus.com, 9569, RESELLER
chartboost.com, 5da62a1035b91e0aff190bf7, RESELLER
districtm.io, 101649, RESELLER, 3fd707be9c4527c3
google.com, pub-9685734445476814, RESELLER, f08c47fec0942fa0
groundtruth.com, 107, RESELLER, 81cbf0a75a5e0e9a
pubmatic.com, 156435, RESELLER, 5d62403b186f2ace
pubmatic.com, 158111, RESELLER, 5d62403b186f2ace
pubmatic.com, 158112, RESELLER, 5d62403b186f2ace
pubmatic.com, 92509, RESELLER, 5d62403b186f2ace
rubiconproject.com, 13856, RESELLER, 0bfd66d529a55807
smartadserver.com, 1692, RESELLER
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