Mintegral Climbs the Ranks in Tenjin’s 2022 Hyper-Casual Games Insights Report

Tenjin, a leading mobile marketing analytics platform has recently published the Q1 2022 Hyper-Casual Games Insights for Advertisers report with Mintegral ranking 2nd on iOS and 3rd on Android for ad spend on global hyper-casual games. Tenjin’s report compiled data on the distribution of iOS and Android advertising spend across global hyper-casual games in Q1 2022, as ...

Mintegral Marketing2022-04-29

Tenjin, a leading mobile marketing analytics platform has recently published the Q1 2022 Hyper-Casual Games Insights for Advertisers report with Mintegral ranking 2nd on iOS and 3rd on Android for ad spend on global hyper-casual games.

Tenjin’s report compiled data on the distribution of iOS and Android advertising spend across global hyper-casual games in Q1 2022, as well as ad spend on different platforms and regions.

Mintegral ranks #2 on iOS and #3 on Android

Compared to Tenjin’s previous report which showed an increase in Android ad spend, the Q1 2022 report shows ad spend distribution is now even. At the time, advertisers had more uncertainty surrounding iOS 14.5 and tended to be more cautious with their budget allocation. Mintegral remains strong on iOS, as our algorithm was not reliant on IDFA and instead utilized predictive modeling and dynamic creative optimization (DCO) to improve efficiency. Both Apple Search Ads and Google Ads fell to #7 and #9, respectively. Meanwhile, Meta and TikTok rose to the #5 and #6 spots, respectively. 

There has also been a shake-up in the Android rankings with Meta Ads falling 3 spots to 6th place and TikTok in pursuit rising one spot to 7th place. Mintegral now enters the Top 3 across all operating systems and signifies our strength in the market. 

“We are honored to be included on Tenjin’s Hyper-Casual Games Report as it demonstrates our ability to provide advertisers with sustainable growth across both iOS and Android”, said Erick Fang, Mintegral CEO. “We will continue to grow stronger and provide cutting edge advertising technology that brings our clients and partners succeed in the global market”. 

Thus far, Mintegral has helped over 5,000 worldwide advertisers and more than 50,000 leading apps to acquire high-quality users at scale in global markets including Europe, America, and the APAC region. Our clients include Voodoo, Outfit7, SayGames, iDreamSky, CrazyLabs, Lion Studio, Zynga, and Alictu, among others. Mintegral’s data management platform has an average of more than 2.2 billion daily active users and over 100 billion daily ad requests.

If you would like to work with the Mintegral team on user acquisition, monetization, or creative solutions, contact us today.

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