Mintegral - The Latest Insights and Reports from the Mobile Advertising Industry - Mintegral.com

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Mintegral Marketing 2022-05-19

Mobvista Subsidiary, Mintegral, Announces Record Revenue for Q1 2022
Mintegral, a leading programmatic advertising platform recently announced record-high revenue in Q1 2022 reaching a total of US$200.1 million, a 107.75% year-on-year increase. Mintegral continues to be the Mobvista’s core growth engine and given that the fourth quarter is the peak season of the advertising technology industry, revenue for the Q1 2022 still increased by ...
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Cynthia Huang 2022-04-22

How To Optimize Your Mobile Growth Loop
The world's fastest-growing apps are winning with a full-funnel marketing strategy. This is nothing new but implementing a full-funnel strategy that goes beyond the install or initial purchase is an extremely nuanced process. So how does a developer optimize towards LTV to achieve scalable, sustainable growth? 
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Mintegral Marketing 2022-03-24

Mintegral Continues To Climb The AppsFlyer’s Performance Index XIV
AppsFlyer’s latest Performance Index XIV is out and we are happy to announce that Mintegral was featured 690+ times, 250 of which were Top 3 rankings and 50 #1 rankings across all app verticals and regions. The AppsFlyer Performance Index is a comprehensive industry-standard report that highlights top mobile media sources globally. In addition to ...
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Jeff Sue 2022-03-21

How Gaming Will Shape the Metaverse
The wave of consolidation within gaming is showing no signs of slowing down in 2022, with tech giants like Microsoft buying Activision Blizzard for $75B, the largest-ever all-cash purchase of a U.S. company, and Take-Two’s plans to acquire Zynga for nearly $13B. While the deals unlock access to a variety of mediums, platforms, and demographics ...
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Mintegral Marketing 2022-03-14

What Google’s Privacy Sandbox on Android Means for the Mobile Ecosystem
Google has recently announced its goal to expand the Privacy Sandbox to Android, in a bid to further user privacy and find a healthy middle-ground in an app ecosystem reliant on personalized digital advertising.  Great leaps have been made in recent years in improving user privacy and how valuable data is shared between multiple stakeholders, ...
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Kevin Ford 2022-03-08

Mintegral Named Platinum Winner at the 2022 AVA Digital Awards
Mintegral has recently been named a Platinum Winner at the 2022 AVA Digital Awards under the Digital Advertising Campaign and Digital Marketing categories. The award highlights Mintegral’s partnership with Danish mobile gaming publisher Tactile Games and their title Lily’s Garden. Mintegral was tasked with increasing Tactile Games user acquisition and generating a D30 ROAS >71% ...
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Kevin Ford 2022-03-02

Introducing Sub-User Feature to Advertiser Self Service Platform and Developer Dashboard
For advertisers and developers, with the expansion of the ad serving and monetization team, multiple members of the team often have different operational responsibilities, making it difficult for a single team account to meet its operational needs as efficiently as possible. The question is: how can we optimize existing processes and make teamwork more efficient?For current digital operation teams, the sub-user feature has become one of the most powerful tools aimed at improving teamwork efficiency.
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Kevin Ford 2022-03-02

Leveraging Underutilized Aspects of Playable Ads
The impacts of iOS14.5 and iOS15 in the ad industry due to IDFA changes were significant, to say the least. In case you are not familiar with the new IDFA rules, Apple’s move to limit the usage of IDFA was the most significant change the mobile advertising market has faced in quite some time. iOS ...

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