Coconut Island Games is a famous indie game developer in China. Founded in 2009, the company has released a number of popular games such as The Monster Chef, Super Hospital and Naughty Kitties. Most notable among these is the simulation game The Monster Chef (iOS) which has been featured by Apple App four times since it launched in March 2018. Having reached the top chart position in the simulation games category, The Monster Chef quickly acquired a large number of users. The challenge for the publisher was how to turn this increase in players into greater revenue.
Due to the growing number of new players coming to The Monster Chef, Coconut Island Games hoped to maximize its revenue by integrating in-app ads with the guarantee of improved user experience and brand image. Coconut Island Games decided to work with Mintegral to grow the revenue of The Monster Chef (iOS) through Mintegral’s customized monetization solutions.