MOBILE GAMERS IN CHINA: a survey of Chinese mobile gamers’ behaviour and attitudes towards mobile gaming
The report is based on data from more than 1000 Chinese consumers who play mobile games at least once a month. The survey was created and carried out over 10 days in March 2019 by research and insight firm Newzoo, a leading global provider of games and e-sports analytics.
The result of the report is what we believe to be the first comprehensive survey of Chinese mobile gamers. We hope that the insights contained in this report will help you to better understand what motivates Chinese gamers to choose and play games, and in doing so understand the nuances of this incredible market a little bit better.
This report covers six main areas:
• Their mobile gaming habits
• Preferred genres & game types
• Searching & viewing behaviour for new games
• Monthly spending on mobile games
• Opinions on advertisements
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