Mintegral - The Latest Insights and Reports from the Mobile Advertising Industry - Mintegral.com

By Mintegral 2019-05-14

Under the Spotlight: Hyper Casual Games in China

In China, hyper-casual games now account for around 60% of game installs from the Apple App Store. Let’s examine what has made hyper-causal games so successful in China.

By Mintegral 2019-04-30

The APAC Market: Why It’s Essential for Developers to Localise Their Games

Correctly localising your game is essential. Let's see how to localize your games in APAC market.

By Mintegral 2019-04-19

Insights into Asia’s Top Mobile Markets

Understanding the Asian market can be hard for businesses not based there, and that’s why we’ve worked with Newzoo to jointly release a report examining Asia’s Top Mobile Markets. What were the top five things that we learned about the top mobile markets in Asia? Let’s take a closer look.

By Mintegral 2019-04-16

Must-know Facts about Mobile Gaming in South Korea

What exactly is the gaming culture like in Korea? And how does this help mobile companies to succeed? We’ve taken a look at the South Korean game scene to let you into one of the world’s thriving industry cultures.

By Mintegral 2019-02-26

The Chinese Mobile Apps Market: All You Need to Know about App Distribution

What do you need to know about the app distribution in the world biggest mobile app market? Click to get some inspirations

By Mintegral 2019-02-19

Must Know Facts and Figures about China’s Mobile Gaming Market

The start of 2019 is the perfect time to reflect on what was a mixed 2018 for the Chinese mobile gaming market. So what lessons can be learnt from last year, and what is likely to be some of the key trends set to shape 2019?

By Mintegral 2019-04-16

Must-know Facts about Mobile Gaming in South Korea

What exactly is the gaming culture like in Korea? And how does this help mobile companies to succeed? We’ve taken a look at the South Korean game scene to let you into one of the world’s thriving industry cultures.

By Mintegral 2019-04-11

New Ads on the Block: Three New Advertising Options that Your Mobile Business Needs to Know

It’s tempting to think that there can’t possibly be any more innovation in the advertising space. Yet more innovation is coming down the pipeline and there’s plenty for advertisers to be watching out for. Here are three new advertising options that mobile businesses should be looking at in the coming year to see how they could potentially help your business.

By Mintegral 2019-04-02

Amazon Launches Mobile Video Ads

The online retailer, Amazon, is launching mobile ads on its shopping app in a bid to take a chunk of the $129 billion digital advertising market currently dominated by Google and Facebook.

By Mintegral 2019-02-28

UA megatrends, the global gaming market and hyper-casual on the up – The best talks from PocketGamer Connects London 2019

It’s been over a month since PocketGamer Connects 2019 drew to a close in The Brewery in London. If you missed the event, were there but too busy having meetings or had a clash with another talk, here is a chance for you to catch up with everything shared in the conference.

By Mintegral 2019-01-31

What Is Google’s Crackdown on Disruptive Ads And Why Does It Benefit Advertisers?

What has prompted the crackdown? Why is Google taking action against them now? And what does it mean for advertisers? Here’s our thinking on Google’s advertising crackdown.

By Mintegral 2019-01-17

5 Topics to Watch out for at PGC London

Pocket Gamer Connects London is around the corner. So what will be this year's hottest topics and which talks should not be missed?

By Mintegral 2019-05-14

Under the Spotlight: Hyper Casual Games in China

In China, hyper-casual games now account for around 60% of game installs from the Apple App Store. Let’s examine what has made hyper-causal games so successful in China.

By Mintegral 2019-04-30

The APAC Market: Why It’s Essential for Developers to Localise Their Games

Correctly localising your game is essential. Let's see how to localize your games in APAC market.

By Mintegral 2019-04-11

New Ads on the Block: Three New Advertising Options that Your Mobile Business Needs to Know

It’s tempting to think that there can’t possibly be any more innovation in the advertising space. Yet more innovation is coming down the pipeline and there’s plenty for advertisers to be watching out for. Here are three new advertising options that mobile businesses should be looking at in the coming year to see how they could potentially help your business.

By Mintegral 2019-02-28

UA megatrends, the global gaming market and hyper-casual on the up – The best talks from PocketGamer Connects London 2019

It’s been over a month since PocketGamer Connects 2019 drew to a close in The Brewery in London. If you missed the event, were there but too busy having meetings or had a clash with another talk, here is a chance for you to catch up with everything shared in the conference.

By Mintegral 2019-02-26

The Chinese Mobile Apps Market: All You Need to Know about App Distribution

What do you need to know about the app distribution in the world biggest mobile app market? Click to get some inspirations

By Mintegral 2019-01-17

5 Topics to Watch out for at PGC London

Pocket Gamer Connects London is around the corner. So what will be this year's hottest topics and which talks should not be missed?

By Mintegral 2019-05-14

Under the Spotlight: Hyper Casual Games in China

In China, hyper-casual games now account for around 60% of game installs from the Apple App Store. Let’s examine what has made hyper-causal games so successful in China.

By Mintegral 2019-04-19

Insights into Asia’s Top Mobile Markets

Understanding the Asian market can be hard for businesses not based there, and that’s why we’ve worked with Newzoo to jointly release a report examining Asia’s Top Mobile Markets. What were the top five things that we learned about the top mobile markets in Asia? Let’s take a closer look.

By Mintegral 2019-04-16

Must-know Facts about Mobile Gaming in South Korea

What exactly is the gaming culture like in Korea? And how does this help mobile companies to succeed? We’ve taken a look at the South Korean game scene to let you into one of the world’s thriving industry cultures.

By Mintegral 2019-04-11

New Ads on the Block: Three New Advertising Options that Your Mobile Business Needs to Know

It’s tempting to think that there can’t possibly be any more innovation in the advertising space. Yet more innovation is coming down the pipeline and there’s plenty for advertisers to be watching out for. Here are three new advertising options that mobile businesses should be looking at in the coming year to see how they could potentially help your business.

By Mintegral 2019-04-02

Amazon Launches Mobile Video Ads

The online retailer, Amazon, is launching mobile ads on its shopping app in a bid to take a chunk of the $129 billion digital advertising market currently dominated by Google and Facebook.

By Mintegral 2019-03-28

What Foldable Phones Means for Mobile Games

Is the foldable phone going to change the mobile industry forever? What are the potential pros and cons of such devices? And what could foldable phone success mean for the mobile video games industry?

By Mintegral 2018-10-03

Programmatic Advertising: Five Thoughts on the Future of Digital Advertising

What does the future hold for programmatic advertising? Will it continue to be business as usual for advertisers raised on a diet of Facebook and Google’s programmatic offerings? Here are five of our thoughts on what the future holds of programmatic advertising.

By Mintegral 2018-07-31

Why Interactive Adverts Are the Future of Mobile Advertising

Why are interactive adverts hitting the market now? What are the major benefits of using interactive formats? And how can advertisers make the most of them? Let’s find out.

By Mintegral 2018-06-08

The Road from Simple Banner Ads to More Engaging Forms of Monetisation

Indeed, it seems likely that not only could rewarded video ads overtake interstitials in terms of total ad spend in 2017, but rewarded ad formats might also become the majority component of mobile game advertising market in 2017.

By Mintegral 2018-06-07

Why players love rewarded video ads

Players view them positively, almost as free money, and part of a process that makes games more enjoyable to play.

By Mintegral 2018-05-31

Funding new ways to play

Here are some tips about how rewarded video ads solve the issue of making a successful IAP-monetised game for developers.