Mintegral - The Latest Insights and Reports from the Mobile Advertising Industry - Mintegral.com

Eujin OH 2019-07-16

South Korea – A Small Country with Incredible Global Impact

Let’s take a look at what makes South Korea a global tech megastar (and one of mobile’s major players).

Qingyun Zheng 2019-07-04

Five recent developments that show how mobile advertising is developing in the world’s biggest mobile market: China

What are the big developments in the Chinese mobile advertising market for companies seeking to reach the best part of a billion users?

Yijun Chen 2019-06-27

Six Things We’ve Learned from Western Developers Releasing in China

What’s it like to release a game in China if you’re a Western developer or working with a Western brand? Here are the highlights from our report for you to read.

Cassie Cheng, Marketing & Communication Director 2019-06-24

Why Hyper-casual Games Are a Hit for Developers and Publishers in China

Why are developers doing so well with hyper-casual in China? Here are five things we learned at our Bridge Seminar in London.

Stella Zhu, Director of Mindworks, Mintegral 2019-06-19

Three Big Takeaways for Getting Your Creative Strategy Right in China

Stella Zhu, director of Mintegral’s in-house creative agency, Mindworks, shared some tips on how to get creatives right in the Chinese market.

By Mintegral 2019-06-06

Interactive Stories: The Untapped Opportunity for Mobile Games in China

Narrative games are a big part of the Western games industry. But few people know that they’re also a decent part of the Chinese video game market. Let's take a close look.

Yijun Chen 2019-06-27

Six Things We’ve Learned from Western Developers Releasing in China

What’s it like to release a game in China if you’re a Western developer or working with a Western brand? Here are the highlights from our report for you to read.

Cassie Cheng, Marketing & Communication Director 2019-06-24

Why Hyper-casual Games Are a Hit for Developers and Publishers in China

Why are developers doing so well with hyper-casual in China? Here are five things we learned at our Bridge Seminar in London.

Stella Zhu, Director of Mindworks, Mintegral 2019-06-19

Three Big Takeaways for Getting Your Creative Strategy Right in China

Stella Zhu, director of Mintegral’s in-house creative agency, Mindworks, shared some tips on how to get creatives right in the Chinese market.

By Mintegral 2019-06-13

Is Vertical Video A Growing Force in Mobile Ads?

In what ways has vertical video evolved over time? And what impact is this going to have on the mobile landscape? Let us take you through this and more.

By Mintegral 2019-05-24

Five Ways Loot Box Legislation Could Transform the Video games industry

Loot boxes are one of the most popular monetisation models in the games industry and the new legislation is likely to have a big impact on the industry.

By Mintegral 2019-04-16

Must-know Facts about Mobile Gaming in South Korea

What exactly is the gaming culture like in Korea? And how does this help mobile companies to succeed? We’ve taken a look at the South Korean game scene to let you into one of the world’s thriving industry cultures.

Yijun Chen 2019-06-27

Six Things We’ve Learned from Western Developers Releasing in China

What’s it like to release a game in China if you’re a Western developer or working with a Western brand? Here are the highlights from our report for you to read.

By Mintegral 2019-05-24

Five Ways Loot Box Legislation Could Transform the Video games industry

Loot boxes are one of the most popular monetisation models in the games industry and the new legislation is likely to have a big impact on the industry.

By Mintegral 2019-05-14

Under the Spotlight: Hyper Casual Games in China

In China, hyper-casual games now account for around 60% of game installs from the Apple App Store. Let’s examine what has made hyper-causal games so successful in China.

By Mintegral 2019-04-30

The APAC Market: Why It’s Essential for Developers to Localise Their Games

Correctly localising your game is essential. Let's see how to localize your games in APAC market.

By Mintegral 2019-04-11

New Ads on the Block: Three New Advertising Options that Your Mobile Business Needs to Know

It’s tempting to think that there can’t possibly be any more innovation in the advertising space. Yet more innovation is coming down the pipeline and there’s plenty for advertisers to be watching out for. Here are three new advertising options that mobile businesses should be looking at in the coming year to see how they could potentially help your business.

By Mintegral 2019-02-28

UA megatrends, the global gaming market and hyper-casual on the up – The best talks from PocketGamer Connects London 2019

It’s been over a month since PocketGamer Connects 2019 drew to a close in The Brewery in London. If you missed the event, were there but too busy having meetings or had a clash with another talk, here is a chance for you to catch up with everything shared in the conference.

Eujin OH 2019-07-16

South Korea – A Small Country with Incredible Global Impact

Let’s take a look at what makes South Korea a global tech megastar (and one of mobile’s major players).

Qingyun Zheng 2019-07-04

Five recent developments that show how mobile advertising is developing in the world’s biggest mobile market: China

What are the big developments in the Chinese mobile advertising market for companies seeking to reach the best part of a billion users?

Yijun Chen 2019-06-27

Six Things We’ve Learned from Western Developers Releasing in China

What’s it like to release a game in China if you’re a Western developer or working with a Western brand? Here are the highlights from our report for you to read.

Cassie Cheng, Marketing & Communication Director 2019-06-24

Why Hyper-casual Games Are a Hit for Developers and Publishers in China

Why are developers doing so well with hyper-casual in China? Here are five things we learned at our Bridge Seminar in London.

Stella Zhu, Director of Mindworks, Mintegral 2019-06-19

Three Big Takeaways for Getting Your Creative Strategy Right in China

Stella Zhu, director of Mintegral’s in-house creative agency, Mindworks, shared some tips on how to get creatives right in the Chinese market.

By Mintegral 2019-06-13

Is Vertical Video A Growing Force in Mobile Ads?

In what ways has vertical video evolved over time? And what impact is this going to have on the mobile landscape? Let us take you through this and more.

By Mintegral 2018-10-03

Programmatic Advertising: Five Thoughts on the Future of Digital Advertising

What does the future hold for programmatic advertising? Will it continue to be business as usual for advertisers raised on a diet of Facebook and Google’s programmatic offerings? Here are five of our thoughts on what the future holds of programmatic advertising.

By Mintegral 2018-07-31

Why Interactive Adverts Are the Future of Mobile Advertising

Why are interactive adverts hitting the market now? What are the major benefits of using interactive formats? And how can advertisers make the most of them? Let’s find out.

By Mintegral 2018-06-08

The Road from Simple Banner Ads to More Engaging Forms of Monetisation

Indeed, it seems likely that not only could rewarded video ads overtake interstitials in terms of total ad spend in 2017, but rewarded ad formats might also become the majority component of mobile game advertising market in 2017.

By Mintegral 2018-06-07

Why players love rewarded video ads

Players view them positively, almost as free money, and part of a process that makes games more enjoyable to play.

By Mintegral 2018-05-31

Funding new ways to play

Here are some tips about how rewarded video ads solve the issue of making a successful IAP-monetised game for developers.