Mintegral - The Latest Insights and Reports from the Mobile Advertising Industry - Mintegral.com

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Ray Zhang 2019-09-16

How to Increase the Conversion Rate of Video Ads Using China’s Popular Creative Elements
Let’s take a look at how Mindworks, Mintegral’s creative lab, uses trendy elements to help advertisers increase conversion rates.

Mintegral 2019-09-12

Mintegral’s Mobile Programmatic Ad Platform Awarded a KidSAFE+ COPPA-Certified Seal
Mintegral has been awarded a kidSAFE+ COPPA Certified Seal, meaning that its mobile ad platform with COPPA settings enabled complies with the online safety and privacy standards of Children’s Online Privacy Protection Rule (“COPPA”).

Mintegral 2019-09-09

Mintegral Launches In-App Header Bidding Technology
Mintegral has officially announced that it now supports in-app header bidding, providing mobile app publishers a better way to increase their ad revenues.

Vali Scorus 2019-09-05

How Google Sees the Future of Hyper-Casual Games
Hyper-casual games are still a hot topic across the industry. Their massive growth over the last couple of years has prompted many industry experts to wonder if this is a sustainable trend. Here is what Director of Casual Game Division at Google China Mingjuan Wei had to say about this.

Valentin Scorus 2019-08-28

Creative Strategies to Get UA Right for Your Hyper-Casual Games
The hyper-casual market is growing at a fast pace and the competition is getting fiercer by the day. How can you make sure your game stands out from various similar products? Can human psychology be the key in helping your ad creatives reach your target audience? We spoke with Mindworks Creative Director Stella Zhu to find out more.

Mintegral 2019-08-20

Mintegral’s Ad Platform Now Available on ironSource’s Mediation Platform
The programmatic and interactive advertising platform Mintegral announced today the integration of its SDK into ironSource’s ad mediation platform.

Ray Zhang 2019-09-16

How to Increase the Conversion Rate of Video Ads Using China’s Popular Creative Elements
Let’s take a look at how Mindworks, Mintegral’s creative lab, uses trendy elements to help advertisers increase conversion rates.

Mintegral 2019-09-09

Mintegral Launches In-App Header Bidding Technology
Mintegral has officially announced that it now supports in-app header bidding, providing mobile app publishers a better way to increase their ad revenues.

Vali Scorus 2019-09-05

How Google Sees the Future of Hyper-Casual Games
Hyper-casual games are still a hot topic across the industry. Their massive growth over the last couple of years has prompted many industry experts to wonder if this is a sustainable trend. Here is what Director of Casual Game Division at Google China Mingjuan Wei had to say about this.

Valentin Scorus 2019-08-28

Creative Strategies to Get UA Right for Your Hyper-Casual Games
The hyper-casual market is growing at a fast pace and the competition is getting fiercer by the day. How can you make sure your game stands out from various similar products? Can human psychology be the key in helping your ad creatives reach your target audience? We spoke with Mindworks Creative Director Stella Zhu to find out more.

Mintegral 2019-08-20

Mintegral’s Ad Platform Now Available on ironSource’s Mediation Platform
The programmatic and interactive advertising platform Mintegral announced today the integration of its SDK into ironSource’s ad mediation platform.

Vali Scorus 2019-08-14

What Does The Future Hold for Hyper-Casual Games?
Hyper-casual games have taken the mobile industry by storm but are they here to stay? What do industry experts say about this new relatively genre? Let’s take a look.

Ray Zhang 2019-09-16

How to Increase the Conversion Rate of Video Ads Using China’s Popular Creative Elements
Let’s take a look at how Mindworks, Mintegral’s creative lab, uses trendy elements to help advertisers increase conversion rates.

Mintegral 2019-09-09

Mintegral Launches In-App Header Bidding Technology
Mintegral has officially announced that it now supports in-app header bidding, providing mobile app publishers a better way to increase their ad revenues.

Vali Scorus 2019-09-05

How Google Sees the Future of Hyper-Casual Games
Hyper-casual games are still a hot topic across the industry. Their massive growth over the last couple of years has prompted many industry experts to wonder if this is a sustainable trend. Here is what Director of Casual Game Division at Google China Mingjuan Wei had to say about this.

Jeff Sue 2019-08-19

5 Must-know Tactics to Improve Your App Store Rankings
ASO is very similar to how you would change your website to appear higher up in Google search. Here are five tips to improve your app store rankings.

Vali Scorus 2019-08-14

What Does The Future Hold for Hyper-Casual Games?
Hyper-casual games have taken the mobile industry by storm but are they here to stay? What do industry experts say about this new relatively genre? Let’s take a look.

Yijun Chen 2019-08-01

Chinese mobile gamers: who plays, how do they play, what do they play and why do they play (and spend)
We partnered up with Newzoo to interview 1007 Chinese players aged between 10 and 50 across tier 1 and tier 2 cities to find out who they are, how they play, what they play and why they like to.

Mintegral 2019-09-09

Mintegral Launches In-App Header Bidding Technology
Mintegral has officially announced that it now supports in-app header bidding, providing mobile app publishers a better way to increase their ad revenues.

Valentin Scorus 2019-08-28

Creative Strategies to Get UA Right for Your Hyper-Casual Games
The hyper-casual market is growing at a fast pace and the competition is getting fiercer by the day. How can you make sure your game stands out from various similar products? Can human psychology be the key in helping your ad creatives reach your target audience? We spoke with Mindworks Creative Director Stella Zhu to find out more.

Vali Scorus 2019-08-14

What Does The Future Hold for Hyper-Casual Games?
Hyper-casual games have taken the mobile industry by storm but are they here to stay? What do industry experts say about this new relatively genre? Let’s take a look.

Vali Scorus 2019-08-08

Meet China’s Top Publishing Companies at Gamescom
You will not want to miss this free evening of canapés, drinks, networking and talks.

Yijun Chen 2019-08-01

Chinese mobile gamers: who plays, how do they play, what do they play and why do they play (and spend)
We partnered up with Newzoo to interview 1007 Chinese players aged between 10 and 50 across tier 1 and tier 2 cities to find out who they are, how they play, what they play and why they like to.

Vali Scorus 2019-07-29

Why Hyper-Casual Gaming Will Be in the Spotlight at ChinaJoy 2019
Hyper-casual games have taken the mobile gaming industry by storm and they’re not showing signs of slowing down anytime soon.

Vali Scorus 2019-09-05

How Google Sees the Future of Hyper-Casual Games
Hyper-casual games are still a hot topic across the industry. Their massive growth over the last couple of years has prompted many industry experts to wonder if this is a sustainable trend. Here is what Director of Casual Game Division at Google China Mingjuan Wei had to say about this.

Valentin Scorus 2019-08-28

Creative Strategies to Get UA Right for Your Hyper-Casual Games
The hyper-casual market is growing at a fast pace and the competition is getting fiercer by the day. How can you make sure your game stands out from various similar products? Can human psychology be the key in helping your ad creatives reach your target audience? We spoke with Mindworks Creative Director Stella Zhu to find out more.

Mintegral 2019-08-20

Mintegral’s Ad Platform Now Available on ironSource’s Mediation Platform
The programmatic and interactive advertising platform Mintegral announced today the integration of its SDK into ironSource’s ad mediation platform.

Jeff Sue 2019-08-19

5 Must-know Tactics to Improve Your App Store Rankings
ASO is very similar to how you would change your website to appear higher up in Google search. Here are five tips to improve your app store rankings.

Vali Scorus 2019-08-14

What Does The Future Hold for Hyper-Casual Games?
Hyper-casual games have taken the mobile industry by storm but are they here to stay? What do industry experts say about this new relatively genre? Let’s take a look.

Vali Scorus 2019-07-29

Why Hyper-Casual Gaming Will Be in the Spotlight at ChinaJoy 2019
Hyper-casual games have taken the mobile gaming industry by storm and they’re not showing signs of slowing down anytime soon.

Jeff Sue 2018-10-03

Programmatic Advertising: Five Thoughts on the Future of Digital Advertising
What does the future hold for programmatic advertising? Will it continue to be business as usual for advertisers raised on a diet of Facebook and Google’s programmatic offerings? Here are five of our thoughts on what the future holds of programmatic advertising.

Cathy Ou 2018-07-31

Why Interactive Adverts Are the Future of Mobile Advertising
Why are interactive adverts hitting the market now? What are the major benefits of using interactive formats? And how can advertisers make the most of them? Let’s find out.

DJ Li 2018-06-08

The Road from Simple Banner Ads to More Engaging Forms of Monetisation
Indeed, it seems likely that not only could rewarded video ads overtake interstitials in terms of total ad spend in 2017, but rewarded ad formats might also become the majority component of mobile game advertising market in 2017.

Ray Zhang 2018-06-07

Why players love rewarded video ads
Players view them positively, almost as free money, and part of a process that makes games more enjoyable to play.

Jeff Sue 2018-05-31

Funding new ways to play
Here are some tips about how rewarded video ads solve the issue of making a successful IAP-monetised game for developers.