Mintegral - The Latest Insights and Reports from the Mobile Advertising Industry - Mintegral.com

Michael Wang 2020-09-24

If the Ad Industry Really is Serious about Transparency, Could Open-source SDKs be a Solution?

The struggle for the industry is not necessarily a lack of intent around transparency, but rather how to deliver it.

Sim He 2020-09-14

Getting Started with the Mintegral Open-Source SDK

Our open-source SDK is officially live. You can request to get our open-source code to monetize your apps in a safer, more transparent, and more efficient way.

Erick Fang 2020-09-10

A Complete Explanation of Mintegral’s Core Technologies

This article will provide full transparency into Mintegral's end-to-end integrated technology framework, and explain in detail how we efficiently process the massive volume of data in real-time, and leverage artificial intelligence to automate and optimize our programmatic advertising business.

Erick Fang 2020-09-07

Mintegral’s Ad Serving Strategy & Click Analysis Explained

After announcing that we will be open-sourcing the Mintegral SDK, we have decided to provide an in-depth look at how we serve and show ads, as well as the data we collect and how we use it.

Erick Fang 2020-09-04

Mintegral SDK Going Open-Source For Increased Transparency And Security

Following some recent allegations against our SDK, we have decided to move it to open-source. Read on to find out more about this change.

Mintegral 2020-08-25

Our Statement Regarding Recent SDK Allegations

Today, we learned that allegations have been made suspecting that our SDK and advertising practices commit fraud and invade privacy. We would like to assure our clients and partners that these allegations are not true. We are taking this matter very seriously and are conducting a thorough analysis of these allegations and where they are coming from. We have and will continue to uphold the highest standards of data privacy for users and our customers.

Vali Scorus 2020-08-24

App Chat with TapNation: The Secret to Successful Hyper-Casual Games

In our first edition of the App Chat series, we spoke with TapNation’s Head of UA & Monetization, Anouar Benattia, to find out more about how the company manages to find success in the hyper-casual market and what they have planned for the future.

Vali Scorus 2020-08-03

What We Learned from AppsFlyer, Adjust, and Apptopia about App Trends & Opportunities in 2020

Our latest webinar featured experts from AppsFlyer, Adjust, and Apptopia, where we discussed the current state of mobile apps in a COVID-19 world, as well as what the rest of 2020 looks like for the mobile app industry.

Vali Scorus 2020-06-18

Mintegral Webinar: How ironSource, AppLovin, MoPub, and Fyber See the Future of In-App Bidding

We invited our partners at ironSource, AppLovin, MoPub, and Fyber to discuss in-app bidding: current state, key advantages, and what the future holds for this new technology.

Vali Scorus 2020-05-13

Product Update: Say Hello to Our Upgraded Advertiser Self-Service Platform!

We are excited to announce that we have taken the Mintegral Advertiser Self-Service Platform to the next level! Read on to see all the changes we’ve made.

Vali Scorus 2020-02-07

Mintegral SDK Integrated Into MoPub Mediation Platform

Mintegral has announced that it has signed a partnership with MoPub, a Twitter company, which will see the Mintegral SDK available on MoPub’s ad mediation platform.

Jeff Sue 2020-01-22

High User Acquisition Costs Have Driven the Rise of Hyper-casual Games – and Chinese Gamers Couldn’t be Happier

See why hyper-casual gaming is so popular in APAC – and especially in China.

Vali Scorus 2020-01-20

Mintegral Year in Review: Infographic

2019 was a great year and we're extremely grateful to our partners and our colleagues without whom these results would not have been possible. Check out our infographic for as we prepare for an even better 2020!

Vali Scorus 2020-01-17

Vivo on Indian Game Market: India Will Give You a Lucrative Market If You Give It Some Time

The reasons why Vivo is optimistic about the Indian game market.

Vali Scorus 2020-01-02

How Mintegral’s Full-Stack Solution Pushed “Brain Out” to the Top of the US, Japan and Korea Charts

Brain Out, a mobile game created by Eyewind, has performed extremely well in the US, Japan, and Korea markets, placing constantly in the top 10 on the Free Games charts. Here’s how we helped them achieve this.

Mintegral 2019-12-24

Mintegral’s SDK Now Available on Fyber’s FairBid

Mintegral announced the integration of its SDK into Fyber FairBid, Fyber’s next-generation mediation platform for mobile game developers.

Michael Wang 2020-09-24

If the Ad Industry Really is Serious about Transparency, Could Open-source SDKs be a Solution?

The struggle for the industry is not necessarily a lack of intent around transparency, but rather how to deliver it.

Sim He 2020-09-14

Getting Started with the Mintegral Open-Source SDK

Our open-source SDK is officially live. You can request to get our open-source code to monetize your apps in a safer, more transparent, and more efficient way.

Erick Fang 2020-09-10

A Complete Explanation of Mintegral’s Core Technologies

This article will provide full transparency into Mintegral's end-to-end integrated technology framework, and explain in detail how we efficiently process the massive volume of data in real-time, and leverage artificial intelligence to automate and optimize our programmatic advertising business.

Erick Fang 2020-09-07

Mintegral’s Ad Serving Strategy & Click Analysis Explained

After announcing that we will be open-sourcing the Mintegral SDK, we have decided to provide an in-depth look at how we serve and show ads, as well as the data we collect and how we use it.

Erick Fang 2020-09-04

Mintegral SDK Going Open-Source For Increased Transparency And Security

Following some recent allegations against our SDK, we have decided to move it to open-source. Read on to find out more about this change.

Mintegral 2020-08-25

Our Statement Regarding Recent SDK Allegations

Today, we learned that allegations have been made suspecting that our SDK and advertising practices commit fraud and invade privacy. We would like to assure our clients and partners that these allegations are not true. We are taking this matter very seriously and are conducting a thorough analysis of these allegations and where they are coming from. We have and will continue to uphold the highest standards of data privacy for users and our customers.

Vali Scorus 2020-08-24

App Chat with TapNation: The Secret to Successful Hyper-Casual Games

In our first edition of the App Chat series, we spoke with TapNation’s Head of UA & Monetization, Anouar Benattia, to find out more about how the company manages to find success in the hyper-casual market and what they have planned for the future.

Vali Scorus 2020-08-03

What We Learned from AppsFlyer, Adjust, and Apptopia about App Trends & Opportunities in 2020

Our latest webinar featured experts from AppsFlyer, Adjust, and Apptopia, where we discussed the current state of mobile apps in a COVID-19 world, as well as what the rest of 2020 looks like for the mobile app industry.

Michael Wang 2020-09-24

If the Ad Industry Really is Serious about Transparency, Could Open-source SDKs be a Solution?

The struggle for the industry is not necessarily a lack of intent around transparency, but rather how to deliver it.

Sim He 2020-09-14

Getting Started with the Mintegral Open-Source SDK

Our open-source SDK is officially live. You can request to get our open-source code to monetize your apps in a safer, more transparent, and more efficient way.

Erick Fang 2020-09-10

A Complete Explanation of Mintegral’s Core Technologies

This article will provide full transparency into Mintegral's end-to-end integrated technology framework, and explain in detail how we efficiently process the massive volume of data in real-time, and leverage artificial intelligence to automate and optimize our programmatic advertising business.

Erick Fang 2020-09-07

Mintegral’s Ad Serving Strategy & Click Analysis Explained

After announcing that we will be open-sourcing the Mintegral SDK, we have decided to provide an in-depth look at how we serve and show ads, as well as the data we collect and how we use it.

Erick Fang 2020-09-04

Mintegral SDK Going Open-Source For Increased Transparency And Security

Following some recent allegations against our SDK, we have decided to move it to open-source. Read on to find out more about this change.

Mintegral 2020-08-25

Our Statement Regarding Recent SDK Allegations

Today, we learned that allegations have been made suspecting that our SDK and advertising practices commit fraud and invade privacy. We would like to assure our clients and partners that these allegations are not true. We are taking this matter very seriously and are conducting a thorough analysis of these allegations and where they are coming from. We have and will continue to uphold the highest standards of data privacy for users and our customers.

Vali Scorus 2020-08-24

App Chat with TapNation: The Secret to Successful Hyper-Casual Games

In our first edition of the App Chat series, we spoke with TapNation’s Head of UA & Monetization, Anouar Benattia, to find out more about how the company manages to find success in the hyper-casual market and what they have planned for the future.

Vali Scorus 2020-08-03

What We Learned from AppsFlyer, Adjust, and Apptopia about App Trends & Opportunities in 2020

Our latest webinar featured experts from AppsFlyer, Adjust, and Apptopia, where we discussed the current state of mobile apps in a COVID-19 world, as well as what the rest of 2020 looks like for the mobile app industry.

Erick Fang 2020-09-07

Mintegral’s Ad Serving Strategy & Click Analysis Explained

After announcing that we will be open-sourcing the Mintegral SDK, we have decided to provide an in-depth look at how we serve and show ads, as well as the data we collect and how we use it.

Vali Scorus 2020-08-24

App Chat with TapNation: The Secret to Successful Hyper-Casual Games

In our first edition of the App Chat series, we spoke with TapNation’s Head of UA & Monetization, Anouar Benattia, to find out more about how the company manages to find success in the hyper-casual market and what they have planned for the future.

Vali Scorus 2020-08-03

What We Learned from AppsFlyer, Adjust, and Apptopia about App Trends & Opportunities in 2020

Our latest webinar featured experts from AppsFlyer, Adjust, and Apptopia, where we discussed the current state of mobile apps in a COVID-19 world, as well as what the rest of 2020 looks like for the mobile app industry.

Vali Scorus 2020-01-29

What “Skip School” and “Fluffy Fall” Taught Us About Publishing in China

How do different games achieve success in China? JoyPac’s Senior Publishing Manager Falko Boecker looks at two games they published there to compare install sources, IVR, revenue streams and more.

Vali Scorus 2020-01-20

Mintegral Year in Review: Infographic

2019 was a great year and we're extremely grateful to our partners and our colleagues without whom these results would not have been possible. Check out our infographic for as we prepare for an even better 2020!

Vali Scorus 2020-01-09

What will 2020 Bring for the Games Industry?

From new Xbox Series X and PlayStation 5 consoles to 5G gaming to new potential Amazon takeovers to Apple Arcade and Google Stadia developments, 2020 is looking to be an interesting one.

Valentin Scorus 2019-12-26

What Does the Future Hold for Fortnite After Its Chapter 2 Launch?

Fortnite is still attracting players in their millions, and its figures are the envy of its competitors. What's its future? Let's take a look.

Vali Scorus 2019-11-26

How Voodoo, Playrix and Supercell are conquering the Chinese market

All of the Western superstars attribute their success in China to one thing: empowering local partners to be creative.

Michael Wang 2020-09-24

If the Ad Industry Really is Serious about Transparency, Could Open-source SDKs be a Solution?

The struggle for the industry is not necessarily a lack of intent around transparency, but rather how to deliver it.

Vali Scorus 2020-06-18

Mintegral Webinar: How ironSource, AppLovin, MoPub, and Fyber See the Future of In-App Bidding

We invited our partners at ironSource, AppLovin, MoPub, and Fyber to discuss in-app bidding: current state, key advantages, and what the future holds for this new technology.

Vali Scorus 2020-06-11

Mintegral Launches Playable Ad Creative Platform Playturbo

Mintegral adds a secret new tool to boost your ad creative efforts - say hello to Playturbo!

Vali Scorus 2020-04-27

Stella Zhu of Mintegral : Unlocking Your Games’ Global Potential with the Power of Interactive Ads

How can game developers use ad creatives to acquire high-quality users given the COVID-19 pandemic? What kind of challenges that advertisers are facing can be solved with creative solutions?

Vali Scorus 2020-03-11

Mintegral Bidding SDK Now Available on MAX by AppLovin

We are pleased to announce that the Mintegral software development kit (SDK) is now available on MAX, AppLovin’s in-app bidding solution, with the goal to increase publisher and developer ad revenue.

Vali Scorus 2020-03-04

Mintegral Adds Support for Sellers.json and SupplyChain Object to Increase Publisher Inventory Transparency

Mintegral announced that it now supports sellers.json and SupplyChain Object with the aim to increase the transparency of publisher inventory that advertisers can confidently bid on for better results.

Vali Scorus 2020-01-20

Mintegral Year in Review: Infographic

2019 was a great year and we're extremely grateful to our partners and our colleagues without whom these results would not have been possible. Check out our infographic for as we prepare for an even better 2020!

Vali Scorus 2019-09-27

Banner Ads Now Available on Mintegral SDK, Increasing Monetization Options for Developers

Mintegral’s latest SDK version fully supports banner ads, which will provide developers with more monetization avenues.