Mintegral - The Latest Insights and Reports from the Mobile Advertising Industry - Mintegral.com

kevin.ford 2022-08-09

Mintegral Joins the Yandex Mobile Mediation Platform As a New Bidding Partner

We are happy to announce that Mintegral has joined Yandex’s Mobile Mediation platform as a new in-app bidding partner, giving access to global performance and brand advertisers. Mobile Mediation by Yandex is a free mobile ad mediation platform, including in-app bidding technology and smart waterfall bidding. Mobile Mediation will now support the Mintegral Ad Network ...

Hector Almeida 2022-07-15

Why Gaming Is Becoming Increasingly More Important To Tech Companies

Gaming has exploded over the past two years and shows no signs of slowing. Despite the continued rise of gaming, other tech, and media offerings have begun to see a significant slowdown, partly due to consumers becoming increasingly price-conscious coupled with a shrinking pool of potential subscribers/users.  To combat this and increase the engagement of ...

Qingyun Zheng 2022-07-12

Say Hello to Playturbo’s New Playable Ad Editor

The Playable Ad Editor now provides advertisers with a zero-coding, drag-and-drop online editor to easily create personalized playable ads - compatible with the leading ad networks. Read on and find out more!

Mintegral 2022-07-12

Mintegral Q2 2022 Revenue Rises 64.07% YoY to $210.6 Million

Mintegral, a leading programmatic advertising platform, recently announced record-high revenue in Q2 2022, reaching a total of $210.6 million – up 64.07% year-on-year and a reported increase of 5.24% compared to Q1 2022 ($200.1 million). Mintegral also noted an advertiser retention rate of 87.66% and a 29.29% increase in new advertisers. In addition, the app ...

Jeff Sue 2022-07-04

Why play-to-earn needs to evolve to play-and-earn

by Jeff Sue, Mintegral Gaming typically thrives during bear markets. However, as gaming becomes increasingly linked to crypto, developers need to be aware of new pitfalls such as the crypto winter and grapple with the notion that web3 is still in its infancy. The rise and fall of the play-to-earn genre were equally as fast, and ...

Ashwin Mehra 2022-06-22

Recap: Looking back at Gamesforum Berlin

Offline events are back! And we couldn’t have been more excited to attend the Gamesforum event in Berlin on June 15.  The Mintegral team caught up with partners, developers, and other industry colleagues for a day of ‘reconnecting’, meetings, presentations, and more! As one of the sponsors of the event, we were set up for ...

Mintegral Marketing 2022-06-15

Recap: Looking Back At MAU Vegas

That’s a wrap on MAU Vegas 2022, and what a special event it was! After two long years, growth marketers and app developers from around the globe descended upon the MGM Grand in Las Vegas for three days of epic meetups, presentations, and parties!  The anticipation for offline in-person events had grown to a fever ...

Mintegral Marketing 2022-05-19

Mobvista Subsidiary, Mintegral, Announces Record Revenue for Q1 2022

Mintegral, a leading programmatic advertising platform recently announced record-high revenue in Q1 2022 reaching a total of US$200.1 million, a 107.75% year-on-year increase. Mintegral continues to be the Mobvista’s core growth engine and given that the fourth quarter is the peak season of the advertising technology industry, revenue for the Q1 2022 still increased by ...

Wendy Xue 2021-12-08

Webinar Recap: Launching Hyper-Casual Games in Global Markets

In our latest Mintegral webinar we invited experts from ABI Game Studio, Amanotes, Applovin, XGame, Nativex, and iKame. We shared insights on hyper-casual gaming opportunities and game launch strategies in the global markets, and we also included a panel discussion where we talked about hyper-casual game development trends.

Kevin Ford 2021-02-12

Panel Recap: Mintegral at the 2021 Hyper Games Conference

Our very own Director of Business Development, Hector Almeida, was part of a panel at the Hyper Games Conference that included hypercasual kings Amanotes and ZPLAY, along with go-east publisher, JoyPac.

Vali Scorus 2020-06-18

Mintegral Webinar: How AppLovin, MoPub, and Fyber See the Future of In-App Bidding

We invited our partners at AppLovin, MoPub, and Fyber to discuss in-app bidding: current state, key advantages, and what the future holds for this new technology.

Vali Scorus 2020-05-13

Product Update: Say Hello to Our Upgraded Advertiser Self-Service Platform!

We are excited to announce that we have taken the Mintegral Advertiser Self-Service Platform to the next level! Read on to see all the changes we’ve made.

Vali Scorus 2020-02-07

Mintegral SDK Integrated Into MoPub Mediation Platform

Mintegral has announced that it has signed a partnership with MoPub, a Twitter company, which will see the Mintegral SDK available on MoPub’s ad mediation platform.

Jeff Sue 2020-01-22

High User Acquisition Costs Have Driven the Rise of Hyper-casual Games – and Chinese Gamers Couldn’t be Happier

See why hyper-casual gaming is so popular in APAC – and especially in China.

Vali Scorus 2020-01-20

Mintegral Year in Review: Infographic

2019 was a great year and we're extremely grateful to our partners and our colleagues without whom these results would not have been possible. Check out our infographic for as we prepare for an even better 2020!

Vali Scorus 2020-01-17

Vivo on Indian Game Market: India Will Give You a Lucrative Market If You Give It Some Time

The reasons why Vivo is optimistic about the Indian game market.

Qingyun Zheng 2022-07-12

Say Hello to Playturbo’s New Playable Ad Editor

The Playable Ad Editor now provides advertisers with a zero-coding, drag-and-drop online editor to easily create personalized playable ads - compatible with the leading ad networks. Read on and find out more!

Mintegral Marketing 2022-04-29

Mintegral Climbs the Ranks in Tenjin’s 2022 Hyper-Casual Games Insights Report

Tenjin, a leading mobile marketing analytics platform has recently published the Q1 2022 Hyper-Casual Games Insights for Advertisers report with Mintegral ranking 2nd on iOS and 3rd on Android for ad spend on global hyper-casual games. Tenjin’s report compiled data on the distribution of iOS and Android advertising spend across global hyper-casual games in Q1 2022, as ...

Jeff Sue 2022-03-21

How Gaming Will Shape the Metaverse

The wave of consolidation within gaming is showing no signs of slowing down in 2022, with tech giants like Microsoft buying Activision Blizzard for $75B, the largest-ever all-cash purchase of a U.S. company, and Take-Two’s plans to acquire Zynga for nearly $13B. While the deals unlock access to a variety of mediums, platforms, and demographics ...

Kevin Ford 2022-03-02

Introducing Sub-User Feature to Advertiser Self Service Platform and Developer Dashboard

For advertisers and developers, with the expansion of the ad serving and monetization team, multiple members of the team often have different operational responsibilities, making it difficult for a single team account to meet its operational needs as efficiently as possible. The question is: how can we optimize existing processes and make teamwork more efficient?For current digital operation teams, the sub-user feature has become one of the most powerful tools aimed at improving teamwork efficiency.

Kevin Ford 2022-03-02

Leveraging Underutilized Aspects of Playable Ads

The impacts of iOS14.5 and iOS15 in the ad industry due to IDFA changes were significant, to say the least. In case you are not familiar with the new IDFA rules, Apple’s move to limit the usage of IDFA was the most significant change the mobile advertising market has faced in quite some time. iOS ...

Vali Scorus 2022-02-23

Video: Meet the Mintegral Partners

What's it like working with Mintegral? Why did you choose Mintegral? We asked some of our partners to share their stories and here's what they said.

Vali Scorus 2022-02-15

Mintegral SDK Introduces New Interstitial Ad Format

Come and try the "New Interstitial" ad format!

Kevin Ford 2022-02-09

Mintegral Ranks as a Top Ad Network on Singular’s 2022 ROI Index

We constantly strive to provide our publishers and advertisers with sustainable growth

Qingyun Zheng 2022-07-12

Say Hello to Playturbo’s New Playable Ad Editor

The Playable Ad Editor now provides advertisers with a zero-coding, drag-and-drop online editor to easily create personalized playable ads - compatible with the leading ad networks. Read on and find out more!

Mintegral Marketing 2022-03-24

Mintegral Continues To Climb The AppsFlyer’s Performance Index XIV

AppsFlyer’s latest Performance Index XIV is out and we are happy to announce that Mintegral was featured 690+ times, 250 of which were Top 3 rankings and 50 #1 rankings across all app verticals and regions. The AppsFlyer Performance Index is a comprehensive industry-standard report that highlights top mobile media sources globally. In addition to ...

Mintegral Marketing 2022-03-14

What Google’s Privacy Sandbox on Android Means for the Mobile Ecosystem

Google has recently announced its goal to expand the Privacy Sandbox to Android, in a bid to further user privacy and find a healthy middle-ground in an app ecosystem reliant on personalized digital advertising.  Great leaps have been made in recent years in improving user privacy and how valuable data is shared between multiple stakeholders, ...

Kevin Ford 2022-03-02

Introducing Sub-User Feature to Advertiser Self Service Platform and Developer Dashboard

For advertisers and developers, with the expansion of the ad serving and monetization team, multiple members of the team often have different operational responsibilities, making it difficult for a single team account to meet its operational needs as efficiently as possible. The question is: how can we optimize existing processes and make teamwork more efficient?For current digital operation teams, the sub-user feature has become one of the most powerful tools aimed at improving teamwork efficiency.

Kevin Ford 2022-03-02

Leveraging Underutilized Aspects of Playable Ads

The impacts of iOS14.5 and iOS15 in the ad industry due to IDFA changes were significant, to say the least. In case you are not familiar with the new IDFA rules, Apple’s move to limit the usage of IDFA was the most significant change the mobile advertising market has faced in quite some time. iOS ...

Vali Scorus 2022-02-23

Video: Meet the Mintegral Partners

What's it like working with Mintegral? Why did you choose Mintegral? We asked some of our partners to share their stories and here's what they said.

Kevin Ford 2022-02-16

Mintegral Joins Chartboost’s Helium As a New Bidding Partner

We are happy to announce that Mintegral has joined Helium as a new bidding partner, giving access to global performance and brand advertisers. 

Vali Scorus 2022-02-15

Mintegral SDK Introduces New Interstitial Ad Format

Come and try the "New Interstitial" ad format!

Vali Scorus 2022-02-23

Video: Meet the Mintegral Partners

What's it like working with Mintegral? Why did you choose Mintegral? We asked some of our partners to share their stories and here's what they said.

Wendy Xue 2021-12-08

Webinar Recap: Launching Hyper-Casual Games in Global Markets

In our latest Mintegral webinar we invited experts from ABI Game Studio, Amanotes, Applovin, XGame, Nativex, and iKame. We shared insights on hyper-casual gaming opportunities and game launch strategies in the global markets, and we also included a panel discussion where we talked about hyper-casual game development trends.

Vali Scorus 2021-11-19

Tenjin Report: How Did the Hyper-Casual Gaming Market Change in the Post-IDFA Era?

The "Q3 Hyper-Casual Games Insights for Advertisers" report by Tenjin is out and we're a top 5 ad network on both iOS and Android. Let's take a look at some key findings from this report.

Kevin Ford 2021-10-26

Mintegral Named a Top 5 Global Ad Network on the Appsflyer Index XIII

We are excited to reveal that we’ve ranked 4th on the latest AppsFlyer Retention Index and we’ve been featured an incredible 291 times in total.

Vali Scorus 2021-09-16

How MondayOFF used playable ads to boost global UA performance and improve IVR by 57%

How did Mindworks help MondayOFF build those high-quality playable ads? Read our Wacky Jelly case study to learn more.

Vali Scorus 2021-09-06

App Chat with Socialpoint: A Lesson in Reaching the Top of the Gaming Charts

In our latest edition of App Chat, we sat down with the Socialpoint team and talked about their recent hit Word Life, how COVID-19 has impacted their work, and more.

Vali Scorus 2021-05-27

App Chat with Dual Cat: Hyper-Casual Growth Done Right

Dual Cat is a hyper-casual success story from France behind some incredible breakout titles in 2020, including Bubble Tea, Stop Them All, and Jelly Fill, among others.

Jingyuan Wang 2021-04-21

iOS 14.5 Is Coming: Getting Ready for a Post-IDFA World

The launch of iOS 14.5 is around the corner and with it come significant changes to privacy and ad tracking. Let's take a look at what this means for the industry and what you need to do to find success in a post-IDFA world.

Vali Scorus 2021-11-19

Tenjin Report: How Did the Hyper-Casual Gaming Market Change in the Post-IDFA Era?

The "Q3 Hyper-Casual Games Insights for Advertisers" report by Tenjin is out and we're a top 5 ad network on both iOS and Android. Let's take a look at some key findings from this report.

Kevin Ford 2021-10-26

Mintegral Named a Top 5 Global Ad Network on the Appsflyer Index XIII

We are excited to reveal that we’ve ranked 4th on the latest AppsFlyer Retention Index and we’ve been featured an incredible 291 times in total.

Stella Zhu 2021-06-17

How App Store Optimization and Creative Sets Can Improve App Performance

With iOS 14.5 a reality, combining high-quality creatives with a solid ASO strategy is more important than ever. But how can they help you maximize your ROI?

Stella Zhu 2021-06-07

Why creative automation is essential for app marketers post-IDFA

Without the ability to use IDFA as an easy way to target new and existing users, there is more need than ever before for ad creatives to really deliver. 

Jeff Sue 2021-04-15

Building Better Ads in 2021

In a world that's slowly opening up post-Covid, how can marketers combine great ideas with cutting-edge tech while also staying within budget?

Kevin Ford 2021-02-26

What We Learned from Tenjin and Gamejam about Mobile Games and App Trends in 2021

Our latest webinar featured experts from Tenjin and Gamejam, where we discussed the current state of mobile gaming, the implications of iOS14, SKAdNetwork, user privacy, and monetization in 2021.

Vali Scorus 2021-01-11

Mintegral 2020 Review: Data Privacy & Security, Playturbo, and In-App Bidding

With 2020 behind us, let's take a look at some of our key initiatives, see what we've learned from them, and how we can make 2021 even better.

Vali Scorus 2021-01-08

Mintegral passes user privacy security assessment performed by internationally recognized accounting firm

Mintegral has announced that its SDK products have completed a user privacy security assessment performed by an internationally recognized accounting firm.