Blog
Skylar 2019-01-23
- Chinese Brands Are Taking Down Samsung and Apple
- Why the top two tech giants no longer make up 50% of the world’s active smartphones while Chinese brands grow?
By Mintegral 2019-01-14
- Licensing Has Restarted after Nine-month Freeze – So Does this Mean the Chinese Mobile Games Market Will Start to Blossom Once More?
- 2018 has been compared to a dark winter for the China mobile gaming industry. Fortunately, things finally began to take a favourable turn at the end of year thanks to Beijing's move to finally resume approvals for new titles. But will everything really run smoothly as before?
By Mintegral 2018-11-28
- From Huawei to Xiaomi: What Do App Developers Need to Know about China’s Smartphone Market?
- Home to hundreds of millions of users and generating tens of billions of dollars of revenue each year, China has been one of the most important mobile app and mobile gaming market for global developers without doubt. See what developers need to know about the Chinese handset market.
By Mintegral 2018-10-09
- The top 7 online video platforms in China
- To better understand the online video market and its impending changes, we’ve asked the question: Which are the top mobile video platforms in China? We’ve identified the biggest players to keep an eye on and summarised them for you in this handy list.
By Mintegral 2019-01-17
- 5 Topics to Watch out for at PGC London
- Pocket Gamer Connects London is around the corner. So what will be this year's hottest topics and which talks should not be missed?
By Mintegral 2018-12-07
- The Four Mobile Games that Are Stealing the Esports Stage
- How well exactly are the current biggest mobile esports doing in a sector set to smash the billion dollar mark in 2019? Let’s take a look at the four biggest mobile esports to see how they’re competing on the global stage.
By Mintegral 2018-11-23
- Mobile Growth = Success for Video Games Companies in Q3
- Although businesses across the world reported ups and downs for a variety of reasons, it is becoming increasingly clear that the performance of mobile gaming portfolios is a major factor in positive or negative quarterly results across the sector.
By Mintegral 2018-11-09
- Play Pass: Why Google Is Considering a Subscription Service for Its Stores and What Barriers Are in Its Way
- Google is considering rolling out a subscription service to access premium content on its store. But for it to succeed, it will need to change the way subscriptions work to suit a mobile context to give it a chance of succeeding.
By Mintegral 2019-01-17
- 5 Topics to Watch out for at PGC London
- Pocket Gamer Connects London is around the corner. So what will be this year's hottest topics and which talks should not be missed?
By Mintegral 2019-01-14
- Licensing Has Restarted after Nine-month Freeze – So Does this Mean the Chinese Mobile Games Market Will Start to Blossom Once More?
- 2018 has been compared to a dark winter for the China mobile gaming industry. Fortunately, things finally began to take a favourable turn at the end of year thanks to Beijing's move to finally resume approvals for new titles. But will everything really run smoothly as before?
By Mintegral 2019-01-03
- Loot Box Regulation: Why and How Publishers and Developers Need to Adapt Loot Boxes for Different Countries
- Why are loot boxes coming under scrutiny from regulators? How is loot box regulation changing around the world? And what can publishers and developers do to protect themselves from new laws governing the use of the mechanic?
By Mintegral 2018-12-27
- Five Reasons Why Gaming Communities Matter
- Why exactly does building a community matter to game developers? In this article, we explore five reasons why you should spend some time bringing your players together.
Skylar 2019-01-23
- Chinese Brands Are Taking Down Samsung and Apple
- Why the top two tech giants no longer make up 50% of the world’s active smartphones while Chinese brands grow?
By Mintegral 2019-01-17
- 5 Topics to Watch out for at PGC London
- Pocket Gamer Connects London is around the corner. So what will be this year's hottest topics and which talks should not be missed?
By Mintegral 2019-01-03
- Loot Box Regulation: Why and How Publishers and Developers Need to Adapt Loot Boxes for Different Countries
- Why are loot boxes coming under scrutiny from regulators? How is loot box regulation changing around the world? And what can publishers and developers do to protect themselves from new laws governing the use of the mechanic?
By Mintegral 2018-12-19
- Timing Is Key: How to Work Smarter (Not Harder) for App Installs during the Holidays
- Is working harder during holidays like Thanksgiving, Christmas and Single’s Day actually going to deliver results?
By Mintegral 2018-10-03
- Programmatic Advertising: Five Thoughts on the Future of Digital Advertising
- What does the future hold for programmatic advertising? Will it continue to be business as usual for advertisers raised on a diet of Facebook and Google’s programmatic offerings? Here are five of our thoughts on what the future holds of programmatic advertising.
By Mintegral 2018-07-31
- Why Interactive Adverts Are the Future of Mobile Advertising
- Why are interactive adverts hitting the market now? What are the major benefits of using interactive formats? And how can advertisers make the most of them? Let’s find out.
By Mintegral 2018-06-08
- The Road from Simple Banner Ads to More Engaging Forms of Monetisation
- Indeed, it seems likely that not only could rewarded video ads overtake interstitials in terms of total ad spend in 2017, but rewarded ad formats might also become the majority component of mobile game advertising market in 2017.
By Mintegral 2018-06-07
- Why players love rewarded video ads
- Players view them positively, almost as free money, and part of a process that makes games more enjoyable to play.
-
By Mintegral 2018-09-18
