Mintegral - The Latest Insights and Reports from the Mobile Advertising Industry - Mintegral.com

Wendy Xue 2021-12-08

Webinar Recap: Launching Hyper-Casual Games in Global Markets

In our latest Mintegral webinar we invited experts from ABI Game Studio, Amanotes, Applovin, XGame, Nativex, and iKame. We shared insights on hyper-casual gaming opportunities and game launch strategies in the global markets, and we also included a panel discussion where we talked about hyper-casual game development trends.

Vali Scorus 2021-11-19

Tenjin Report: How Did the Hyper-Casual Gaming Market Change in the Post-IDFA Era?

The "Q3 Hyper-Casual Games Insights for Advertisers" report by Tenjin is out and we're a top 5 ad network on both iOS and Android. Let's take a look at some key findings from this report.

Vali Scorus 2021-11-03

What Does China’s Gaming Landscape Look Like After the Lockdown?

How did China's mobile gaming ecosystem get impacted once the lockdown restrictions were lifted? Let's take a look at the H1 2021 data to find out.

Mintegral 2021-10-29

About Mintegral’s Mediation Partnerships

In order to protect your ad revenue, please integrate our SDK through MAX, MoPub, AdMob, TopOn, FairBid, Admost, Appodeal, GroMore, TradPlus, AdTiming, or any of the authorized mediation platforms.

Vali Scorus 2021-10-26

Mintegral Becomes Top 5 Global Ad Network on the Appsflyer Index XIII

We are excited to reveal that we’ve ranked 4th on the latest AppsFlyer Retention Index and we’ve been featured an incredible 291 times in total.

Vali Scorus 2021-09-16

How MondayOFF used playable ads to boost global UA performance and improve IVR by 57%

How did Mindworks help MondayOFF build those high-quality playable ads? Read our Wacky Jelly case study to learn more.

Vali Scorus 2021-09-06

App Chat with Socialpoint: A Lesson in Reaching the Top of the Gaming Charts

In our latest edition of App Chat, we sat down with the Socialpoint team and talked about their recent hit Word Life, how COVID-19 has impacted their work, and more.

Vali Scorus 2021-08-16

Maximize Your Ad Revenue in the Post-IDFA Era

With our premium algorithm and estimation capabilities on LAT traffic, we have the tools and experience to help your boost your monetization revenue in the Post-IDFA era.

Wendy Xue 2021-12-08

Webinar Recap: Launching Hyper-Casual Games in Global Markets

In our latest Mintegral webinar we invited experts from ABI Game Studio, Amanotes, Applovin, XGame, Nativex, and iKame. We shared insights on hyper-casual gaming opportunities and game launch strategies in the global markets, and we also included a panel discussion where we talked about hyper-casual game development trends.

Kevin Ford 2021-02-12

Panel Recap: Mintegral at the 2021 Hyper Games Conference

Our very own Director of Business Development, Hector Almeida, was part of a panel at the Hyper Games Conference that included hypercasual kings Amanotes and ZPLAY, along with go-east publisher, JoyPac.

Vali Scorus 2020-06-18

Mintegral Webinar: How AppLovin, MoPub, and Fyber See the Future of In-App Bidding

We invited our partners at AppLovin, MoPub, and Fyber to discuss in-app bidding: current state, key advantages, and what the future holds for this new technology.

Vali Scorus 2020-05-13

Product Update: Say Hello to Our Upgraded Advertiser Self-Service Platform!

We are excited to announce that we have taken the Mintegral Advertiser Self-Service Platform to the next level! Read on to see all the changes we’ve made.

Vali Scorus 2020-02-07

Mintegral SDK Integrated Into MoPub Mediation Platform

Mintegral has announced that it has signed a partnership with MoPub, a Twitter company, which will see the Mintegral SDK available on MoPub’s ad mediation platform.

Jeff Sue 2020-01-22

High User Acquisition Costs Have Driven the Rise of Hyper-casual Games – and Chinese Gamers Couldn’t be Happier

See why hyper-casual gaming is so popular in APAC – and especially in China.

Vali Scorus 2020-01-20

Mintegral Year in Review: Infographic

2019 was a great year and we're extremely grateful to our partners and our colleagues without whom these results would not have been possible. Check out our infographic for as we prepare for an even better 2020!

Vali Scorus 2020-01-17

Vivo on Indian Game Market: India Will Give You a Lucrative Market If You Give It Some Time

The reasons why Vivo is optimistic about the Indian game market.

Wendy Xue 2021-12-08

Webinar Recap: Launching Hyper-Casual Games in Global Markets

In our latest Mintegral webinar we invited experts from ABI Game Studio, Amanotes, Applovin, XGame, Nativex, and iKame. We shared insights on hyper-casual gaming opportunities and game launch strategies in the global markets, and we also included a panel discussion where we talked about hyper-casual game development trends.

Vali Scorus 2021-11-19

Tenjin Report: How Did the Hyper-Casual Gaming Market Change in the Post-IDFA Era?

The "Q3 Hyper-Casual Games Insights for Advertisers" report by Tenjin is out and we're a top 5 ad network on both iOS and Android. Let's take a look at some key findings from this report.

Vali Scorus 2021-11-03

What Does China’s Gaming Landscape Look Like After the Lockdown?

How did China's mobile gaming ecosystem get impacted once the lockdown restrictions were lifted? Let's take a look at the H1 2021 data to find out.

Vali Scorus 2021-10-26

Mintegral Becomes Top 5 Global Ad Network on the Appsflyer Index XIII

We are excited to reveal that we’ve ranked 4th on the latest AppsFlyer Retention Index and we’ve been featured an incredible 291 times in total.

Vali Scorus 2021-08-16

Maximize Your Ad Revenue in the Post-IDFA Era

With our premium algorithm and estimation capabilities on LAT traffic, we have the tools and experience to help your boost your monetization revenue in the Post-IDFA era.

Vali Scorus 2021-07-29

Video: 7 Steps to Create and Activate Campaign in Mintegral Advertiser Platform

Get your campaigns out there in 7 easy steps

Vali Scorus 2021-07-19

Mintegral’s Recent Results Show Why It Should Be in Your Ad Mediation Mix

Parent company Mobvista announced that its subsidiary Mintegral retained 86% of its advertisers and grew its new advertisers by 28.1% compared to Q1 2021, and partners of Mintegral also got better results after switching to use Mintegral mediation platforms.

Kevin Ford 2021-07-05

Mintegral is named on AdExchanger’s 2021 Programmatic Power Players list

Mintegral has won a spot on AdExchanger’s 2021 Programmatic Power Players list. Mintegral’s winning submission reflects the service and tech provided to global publishers.

Wendy Xue 2021-12-08

Webinar Recap: Launching Hyper-Casual Games in Global Markets

In our latest Mintegral webinar we invited experts from ABI Game Studio, Amanotes, Applovin, XGame, Nativex, and iKame. We shared insights on hyper-casual gaming opportunities and game launch strategies in the global markets, and we also included a panel discussion where we talked about hyper-casual game development trends.

Mintegral 2021-10-29

About Mintegral’s Mediation Partnerships

In order to protect your ad revenue, please integrate our SDK through MAX, MoPub, AdMob, TopOn, FairBid, Admost, Appodeal, GroMore, TradPlus, AdTiming, or any of the authorized mediation platforms.

Vali Scorus 2021-10-26

Mintegral Becomes Top 5 Global Ad Network on the Appsflyer Index XIII

We are excited to reveal that we’ve ranked 4th on the latest AppsFlyer Retention Index and we’ve been featured an incredible 291 times in total.

Vali Scorus 2021-09-16

How MondayOFF used playable ads to boost global UA performance and improve IVR by 57%

How did Mindworks help MondayOFF build those high-quality playable ads? Read our Wacky Jelly case study to learn more.

Vali Scorus 2021-09-06

App Chat with Socialpoint: A Lesson in Reaching the Top of the Gaming Charts

In our latest edition of App Chat, we sat down with the Socialpoint team and talked about their recent hit Word Life, how COVID-19 has impacted their work, and more.

Joao Rizzardo 2021-06-03

Mintegral & TapNation HGC Fireside Chat: Hyper-Casual in 2021 and Beyond

Our very own Sumit Mahawar joined TapNation's Anouar Benattia at the Hyper Games Conference to talk about the hyper-casual market, along with its trends and opportunities for the future.

Vali Scorus 2021-05-27

App Chat with Dual Cat: Hyper-Casual Growth Done Right

Dual Cat is a hyper-casual success story from France behind some incredible breakout titles in 2020, including Bubble Tea, Stop Them All, and Jelly Fill, among others.

Jingyuan Wang 2021-04-21

iOS 14.5 Is Coming: Getting Ready for a Post-IDFA World

The launch of iOS 14.5 is around the corner and with it come significant changes to privacy and ad tracking. Let's take a look at what this means for the industry and what you need to do to find success in a post-IDFA world.

Wendy Xue 2021-12-08

Webinar Recap: Launching Hyper-Casual Games in Global Markets

In our latest Mintegral webinar we invited experts from ABI Game Studio, Amanotes, Applovin, XGame, Nativex, and iKame. We shared insights on hyper-casual gaming opportunities and game launch strategies in the global markets, and we also included a panel discussion where we talked about hyper-casual game development trends.

Vali Scorus 2021-11-19

Tenjin Report: How Did the Hyper-Casual Gaming Market Change in the Post-IDFA Era?

The "Q3 Hyper-Casual Games Insights for Advertisers" report by Tenjin is out and we're a top 5 ad network on both iOS and Android. Let's take a look at some key findings from this report.

Vali Scorus 2021-10-26

Mintegral Becomes Top 5 Global Ad Network on the Appsflyer Index XIII

We are excited to reveal that we’ve ranked 4th on the latest AppsFlyer Retention Index and we’ve been featured an incredible 291 times in total.

Vali Scorus 2021-09-16

How MondayOFF used playable ads to boost global UA performance and improve IVR by 57%

How did Mindworks help MondayOFF build those high-quality playable ads? Read our Wacky Jelly case study to learn more.

Vali Scorus 2021-09-06

App Chat with Socialpoint: A Lesson in Reaching the Top of the Gaming Charts

In our latest edition of App Chat, we sat down with the Socialpoint team and talked about their recent hit Word Life, how COVID-19 has impacted their work, and more.

Vali Scorus 2021-05-27

App Chat with Dual Cat: Hyper-Casual Growth Done Right

Dual Cat is a hyper-casual success story from France behind some incredible breakout titles in 2020, including Bubble Tea, Stop Them All, and Jelly Fill, among others.

Jingyuan Wang 2021-04-21

iOS 14.5 Is Coming: Getting Ready for a Post-IDFA World

The launch of iOS 14.5 is around the corner and with it come significant changes to privacy and ad tracking. Let's take a look at what this means for the industry and what you need to do to find success in a post-IDFA world.

Kevin Ford 2021-02-26

What We Learned from Tenjin and Gamejam about Mobile Games and App Trends in 2021

Our latest webinar featured experts from Tenjin and Gamejam, where we discussed the current state of mobile gaming, the implications of iOS14, SKAdNetwork, user privacy, and monetization in 2021.

Vali Scorus 2021-11-19

Tenjin Report: How Did the Hyper-Casual Gaming Market Change in the Post-IDFA Era?

The "Q3 Hyper-Casual Games Insights for Advertisers" report by Tenjin is out and we're a top 5 ad network on both iOS and Android. Let's take a look at some key findings from this report.

Vali Scorus 2021-10-26

Mintegral Becomes Top 5 Global Ad Network on the Appsflyer Index XIII

We are excited to reveal that we’ve ranked 4th on the latest AppsFlyer Retention Index and we’ve been featured an incredible 291 times in total.

Stella Zhu 2021-06-17

How App Store Optimization and Creative Sets Can Improve App Performance

With iOS 14.5 a reality, combining high-quality creatives with a solid ASO strategy is more important than ever. But how can they help you maximize your ROI?

Stella Zhu 2021-06-07

Why creative automation is essential for app marketers post-IDFA

Without the ability to use IDFA as an easy way to target new and existing users, there is more need than ever before for ad creatives to really deliver. 

Jeff Sue 2021-04-15

Building Better Ads in 2021

In a world that's slowly opening up post-Covid, how can marketers combine great ideas with cutting-edge tech while also staying within budget?

Kevin Ford 2021-02-26

What We Learned from Tenjin and Gamejam about Mobile Games and App Trends in 2021

Our latest webinar featured experts from Tenjin and Gamejam, where we discussed the current state of mobile gaming, the implications of iOS14, SKAdNetwork, user privacy, and monetization in 2021.

Vali Scorus 2021-01-11

Mintegral 2020 Review: Data Privacy & Security, Playturbo, and In-App Bidding

With 2020 behind us, let's take a look at some of our key initiatives, see what we've learned from them, and how we can make 2021 even better.

Vali Scorus 2021-01-08

Mintegral passes user privacy security assessment performed by internationally recognized accounting firm

Mintegral has announced that its SDK products have completed a user privacy security assessment performed by an internationally recognized accounting firm.