Mintegral - The Latest Insights and Reports from the Mobile Advertising Industry - Mintegral.com

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Vali Scorus 2021-09-16

How MondayOFF used playable ads to boost global UA performance and improve IVR by 57%
How did Mindworks help MondayOFF build those high-quality playable ads? Read our Wacky Jelly case study to learn more.
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Vali Scorus 2021-09-06

App Chat with Socialpoint: A Lesson in Reaching the Top of the Gaming Charts
In our latest edition of App Chat, we sat down with the Socialpoint team and talked about their recent hit Word Life, how COVID-19 has impacted their work, and more.
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Vali Scorus 2021-08-16

Maximize Your Ad Revenue in the Post-IDFA Era
With our premium algorithm and estimation capabilities on LAT traffic, we have the tools and experience to help your boost your monetization revenue in the Post-IDFA era.
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Mintegral 2021-08-13

About Mintegral’s Mediation Partnerships
In order to protect your ad revenue, please integrate our SDK through MAX, MoPub, AdMob, TopOn, or any of the authorized mediation platforms.
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Vali Scorus 2021-07-29

Video: 7 Steps to Create and Activate Campaign in Mintegral Advertiser Platform
Get your campaigns out there in 7 easy steps
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Vali Scorus 2021-07-19

Mintegral’s Recent Results Show Why It Should Be in Your Ad Mediation Mix
Parent company Mobvista announced that its subsidiary Mintegral retained 86% of its advertisers and grew its new advertisers by 28.1% compared to Q1 2021, and partners of Mintegral also got better results after switching to use Mintegral mediation platforms.
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Kevin Ford 2021-07-05

Mintegral is named on AdExchanger’s 2021 Programmatic Power Players list
Mintegral has won a spot on AdExchanger’s 2021 Programmatic Power Players list. Mintegral’s winning submission reflects the service and tech provided to global publishers.
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Stella Zhu 2021-06-17

How App Store Optimization and Creative Sets Can Improve App Performance
With iOS 14.5 a reality, combining high-quality creatives with a solid ASO strategy is more important than ever. But how can they help you maximize your ROI?
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Kevin Ford 2021-02-12

Panel Recap: Mintegral at the 2021 Hyper Games Conference
Our very own Director of Business Development, Hector Almeida, was part of a panel at the Hyper Games Conference that included hypercasual kings Amanotes and ZPLAY, along with go-east publisher, JoyPac.
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Vali Scorus 2020-06-18

Mintegral Webinar: How AppLovin, MoPub, and Fyber See the Future of In-App Bidding
We invited our partners at AppLovin, MoPub, and Fyber to discuss in-app bidding: current state, key advantages, and what the future holds for this new technology.
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Vali Scorus 2020-05-13

Product Update: Say Hello to Our Upgraded Advertiser Self-Service Platform!
We are excited to announce that we have taken the Mintegral Advertiser Self-Service Platform to the next level! Read on to see all the changes we’ve made.
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Vali Scorus 2020-02-07

Mintegral SDK Integrated Into MoPub Mediation Platform
Mintegral has announced that it has signed a partnership with MoPub, a Twitter company, which will see the Mintegral SDK available on MoPub’s ad mediation platform.
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Jeff Sue 2020-01-22

High User Acquisition Costs Have Driven the Rise of Hyper-casual Games – and Chinese Gamers Couldn’t be Happier
See why hyper-casual gaming is so popular in APAC – and especially in China.
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Vali Scorus 2020-01-20

Mintegral Year in Review: Infographic
2019 was a great year and we're extremely grateful to our partners and our colleagues without whom these results would not have been possible. Check out our infographic for as we prepare for an even better 2020!
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Vali Scorus 2020-01-17

Vivo on Indian Game Market: India Will Give You a Lucrative Market If You Give It Some Time
The reasons why Vivo is optimistic about the Indian game market.
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Vali Scorus 2020-01-02

How Mintegral’s Full-Stack Solution Pushed “Brain Out” to the Top of the US, Japan and Korea Charts
Brain Out, a mobile game created by Eyewind, has performed extremely well in the US, Japan, and Korea markets, placing constantly in the top 10 on the Free Games charts. Here’s how we helped them achieve this.
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Vali Scorus 2021-08-16

Maximize Your Ad Revenue in the Post-IDFA Era
With our premium algorithm and estimation capabilities on LAT traffic, we have the tools and experience to help your boost your monetization revenue in the Post-IDFA era.
Read more

Vali Scorus 2021-07-29

Video: 7 Steps to Create and Activate Campaign in Mintegral Advertiser Platform
Get your campaigns out there in 7 easy steps
Read more

Vali Scorus 2021-07-19

Mintegral’s Recent Results Show Why It Should Be in Your Ad Mediation Mix
Parent company Mobvista announced that its subsidiary Mintegral retained 86% of its advertisers and grew its new advertisers by 28.1% compared to Q1 2021, and partners of Mintegral also got better results after switching to use Mintegral mediation platforms.
Read more

Kevin Ford 2021-07-05

Mintegral is named on AdExchanger’s 2021 Programmatic Power Players list
Mintegral has won a spot on AdExchanger’s 2021 Programmatic Power Players list. Mintegral’s winning submission reflects the service and tech provided to global publishers.
Read more

Joao Rizzardo 2021-06-09

Monetizing and Growing Hyper-Casual Games in the Asian Market [Panel Recap]
Our Director of Business Development Sumit Mahawar was part of an exciting panel at the Hyper Games Conference, along with JoyPac, AdTiming, and Tenjin. Here's what he said about monetizing and growing your hyper-casual game in the Asian market.
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Joao Rizzardo 2021-06-03

Mintegral & TapNation HGC Fireside Chat: Hyper-Casual in 2021 and Beyond
Our very own Sumit Mahawar joined TapNation's Anouar Benattia at the Hyper Games Conference to talk about the hyper-casual market, along with its trends and opportunities for the future.
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Jingyuan Wang 2021-04-21

iOS 14.5 Is Coming: Getting Ready for a Post-IDFA World
The launch of iOS 14.5 is around the corner and with it come significant changes to privacy and ad tracking. Let's take a look at what this means for the industry and what you need to do to find success in a post-IDFA world.
Read more

Kevin Ford 2021-02-26

What We Learned from Tenjin and Gamejam about Mobile Games and App Trends in 2021
Our latest webinar featured experts from Tenjin and Gamejam, where we discussed the current state of mobile gaming, the implications of iOS14, SKAdNetwork, user privacy, and monetization in 2021.
Read more

Vali Scorus 2021-09-16

How MondayOFF used playable ads to boost global UA performance and improve IVR by 57%
How did Mindworks help MondayOFF build those high-quality playable ads? Read our Wacky Jelly case study to learn more.
Read more

Vali Scorus 2021-09-06

App Chat with Socialpoint: A Lesson in Reaching the Top of the Gaming Charts
In our latest edition of App Chat, we sat down with the Socialpoint team and talked about their recent hit Word Life, how COVID-19 has impacted their work, and more.
Read more

Mintegral 2021-08-13

About Mintegral’s Mediation Partnerships
In order to protect your ad revenue, please integrate our SDK through MAX, MoPub, AdMob, TopOn, or any of the authorized mediation platforms.
Read more

Joao Rizzardo 2021-06-03

Mintegral & TapNation HGC Fireside Chat: Hyper-Casual in 2021 and Beyond
Our very own Sumit Mahawar joined TapNation's Anouar Benattia at the Hyper Games Conference to talk about the hyper-casual market, along with its trends and opportunities for the future.
Read more

Vali Scorus 2021-05-27

App Chat with Dual Cat: Hyper-Casual Growth Done Right
Dual Cat is a hyper-casual success story from France behind some incredible breakout titles in 2020, including Bubble Tea, Stop Them All, and Jelly Fill, among others.
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Jingyuan Wang 2021-04-21

iOS 14.5 Is Coming: Getting Ready for a Post-IDFA World
The launch of iOS 14.5 is around the corner and with it come significant changes to privacy and ad tracking. Let's take a look at what this means for the industry and what you need to do to find success in a post-IDFA world.
Read more

Kevin Ford 2021-02-26

What We Learned from Tenjin and Gamejam about Mobile Games and App Trends in 2021
Our latest webinar featured experts from Tenjin and Gamejam, where we discussed the current state of mobile gaming, the implications of iOS14, SKAdNetwork, user privacy, and monetization in 2021.
Read more

Vali Scorus 2021-02-23

App Chat with JoyPac: The Secret Behind ABC Runner’s Incredible Success
ABC Runner topped the iOS Free Games charts and we spoke with the JoyPac team to find out more about their recent success.
Read more

Vali Scorus 2021-09-16

How MondayOFF used playable ads to boost global UA performance and improve IVR by 57%
How did Mindworks help MondayOFF build those high-quality playable ads? Read our Wacky Jelly case study to learn more.
Read more

Vali Scorus 2021-09-06

App Chat with Socialpoint: A Lesson in Reaching the Top of the Gaming Charts
In our latest edition of App Chat, we sat down with the Socialpoint team and talked about their recent hit Word Life, how COVID-19 has impacted their work, and more.
Read more

Vali Scorus 2021-05-27

App Chat with Dual Cat: Hyper-Casual Growth Done Right
Dual Cat is a hyper-casual success story from France behind some incredible breakout titles in 2020, including Bubble Tea, Stop Them All, and Jelly Fill, among others.
Read more

Jingyuan Wang 2021-04-21

iOS 14.5 Is Coming: Getting Ready for a Post-IDFA World
The launch of iOS 14.5 is around the corner and with it come significant changes to privacy and ad tracking. Let's take a look at what this means for the industry and what you need to do to find success in a post-IDFA world.
Read more

Kevin Ford 2021-02-26

What We Learned from Tenjin and Gamejam about Mobile Games and App Trends in 2021
Our latest webinar featured experts from Tenjin and Gamejam, where we discussed the current state of mobile gaming, the implications of iOS14, SKAdNetwork, user privacy, and monetization in 2021.
Read more

Kevin Ford 2021-02-12

Panel Recap: Mintegral at the 2021 Hyper Games Conference
Our very own Director of Business Development, Hector Almeida, was part of a panel at the Hyper Games Conference that included hypercasual kings Amanotes and ZPLAY, along with go-east publisher, JoyPac.
Read more

Erick Fang 2020-09-07

Mintegral’s Ad Serving Strategy & Click Analysis Explained
After announcing that we will be open-sourcing the Mintegral SDK, we have decided to provide an in-depth look at how we serve and show ads, as well as the data we collect and how we use it.
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Vali Scorus 2020-08-24

App Chat with TapNation: The Secret to Successful Hyper-Casual Games
In our first edition of the App Chat series, we spoke with TapNation’s Head of UA & Monetization, Anouar Benattia, to find out more about how the company manages to find success in the hyper-casual market and what they have planned for the future.
Read more

Stella Zhu 2021-06-17

How App Store Optimization and Creative Sets Can Improve App Performance
With iOS 14.5 a reality, combining high-quality creatives with a solid ASO strategy is more important than ever. But how can they help you maximize your ROI?
Read more

Stella Zhu 2021-06-07

Why creative automation is essential for app marketers post-IDFA
Without the ability to use IDFA as an easy way to target new and existing users, there is more need than ever before for ad creatives to really deliver. 
Read more

Jeff Sue 2021-04-15

Building Better Ads in 2021
In a world that's slowly opening up post-Covid, how can marketers combine great ideas with cutting-edge tech while also staying within budget?
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Kevin Ford 2021-02-26

What We Learned from Tenjin and Gamejam about Mobile Games and App Trends in 2021
Our latest webinar featured experts from Tenjin and Gamejam, where we discussed the current state of mobile gaming, the implications of iOS14, SKAdNetwork, user privacy, and monetization in 2021.
Read more

Vali Scorus 2021-01-11

Mintegral 2020 Review: Data Privacy & Security, Playturbo, and In-App Bidding
With 2020 behind us, let's take a look at some of our key initiatives, see what we've learned from them, and how we can make 2021 even better.
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Vali Scorus 2021-01-08

Mintegral passes user privacy security assessment performed by internationally recognized accounting firm
Mintegral has announced that its SDK products have completed a user privacy security assessment performed by an internationally recognized accounting firm.
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Vali Scorus 2021-01-05

Mintegral Gets ISO 27001 Certification for Information Security Management
Mintegral has earned the ISO/IEC 27001: 2013 standard certification. By obtaining this certification, Mintegral has exhibited that their information security management and services have met these internationally-recognized standards.
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Sim He 2020-10-05

Explanation of Our SDK and MTGInvocationBoxing Class
MTGInvocationBoxing Class can only call classes that have been written in the Mintegral SDK, which causes no harm to developers, and Mintegral technical team has restricted the use of this class.
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