Mintegral - The Latest Insights and Reports from the Mobile Advertising Industry - Mintegral.com

By Mintegral 2019-02-26

The Chinese Mobile Apps Market: All You Need to Know about App Distribution

What do you need to know about the app distribution in the world biggest mobile app market? Click to get some inspirations

By Mintegral 2019-02-19

Must Know Facts and Figures about China’s Mobile Gaming Market

The start of 2019 is the perfect time to reflect on what was a mixed 2018 for the Chinese mobile gaming market. So what lessons can be learnt from last year, and what is likely to be some of the key trends set to shape 2019?

By Mintegral 2019-02-15

China: Six Findings that Show Why the Country Is Now the Global Mobile Superpower

China is regarded by most mobile businesses as the superpower driving the mobile industry. But how big is the Chinese market? And what’s driving growth?

By Mintegral 2019-01-23

Chinese Brands Are Taking Down Samsung and Apple

Why the top two tech giants no longer make up 50% of the world’s active smartphones while Chinese brands grow?

By Mintegral 2019-02-28

UA megatrends, the global gaming market and hyper-casual on the up – The best talks from PocketGamer Connects London 2019

It’s been over a month since PocketGamer Connects 2019 drew to a close in The Brewery in London. If you missed the event, were there but too busy having meetings or had a clash with another talk, here is a chance for you to catch up with everything shared in the conference.

By Mintegral 2019-01-31

What Is Google’s Crackdown on Disruptive Ads And Why Does It Benefit Advertisers?

What has prompted the crackdown? Why is Google taking action against them now? And what does it mean for advertisers? Here’s our thinking on Google’s advertising crackdown.

By Mintegral 2019-01-17

5 Topics to Watch out for at PGC London

Pocket Gamer Connects London is around the corner. So what will be this year's hottest topics and which talks should not be missed?

By Mintegral 2018-12-07

The Four Mobile Games that Are Stealing the Esports Stage

How well exactly are the current biggest mobile esports doing in a sector set to smash the billion dollar mark in 2019? Let’s take a look at the four biggest mobile esports to see how they’re competing on the global stage.

By Mintegral 2019-02-28

UA megatrends, the global gaming market and hyper-casual on the up – The best talks from PocketGamer Connects London 2019

It’s been over a month since PocketGamer Connects 2019 drew to a close in The Brewery in London. If you missed the event, were there but too busy having meetings or had a clash with another talk, here is a chance for you to catch up with everything shared in the conference.

By Mintegral 2019-02-26

The Chinese Mobile Apps Market: All You Need to Know about App Distribution

What do you need to know about the app distribution in the world biggest mobile app market? Click to get some inspirations

By Mintegral 2019-01-17

5 Topics to Watch out for at PGC London

Pocket Gamer Connects London is around the corner. So what will be this year's hottest topics and which talks should not be missed?

By Mintegral 2019-01-14

Licensing Has Restarted after Nine-month Freeze – So Does this Mean the Chinese Mobile Games Market Will Start to Blossom Once More?

2018 has been compared to a dark winter for the China mobile gaming industry. Fortunately, things finally began to take a favourable turn at the end of year thanks to Beijing's move to finally resume approvals for new titles. But will everything really run smoothly as before?

By Mintegral 2019-02-28

UA megatrends, the global gaming market and hyper-casual on the up – The best talks from PocketGamer Connects London 2019

It’s been over a month since PocketGamer Connects 2019 drew to a close in The Brewery in London. If you missed the event, were there but too busy having meetings or had a clash with another talk, here is a chance for you to catch up with everything shared in the conference.

By Mintegral 2019-02-19

Must Know Facts and Figures about China’s Mobile Gaming Market

The start of 2019 is the perfect time to reflect on what was a mixed 2018 for the Chinese mobile gaming market. So what lessons can be learnt from last year, and what is likely to be some of the key trends set to shape 2019?

By Mintegral 2019-02-15

China: Six Findings that Show Why the Country Is Now the Global Mobile Superpower

China is regarded by most mobile businesses as the superpower driving the mobile industry. But how big is the Chinese market? And what’s driving growth?

By Mintegral 2019-01-31

What Is Google’s Crackdown on Disruptive Ads And Why Does It Benefit Advertisers?

What has prompted the crackdown? Why is Google taking action against them now? And what does it mean for advertisers? Here’s our thinking on Google’s advertising crackdown.

By Mintegral 2018-10-03

Programmatic Advertising: Five Thoughts on the Future of Digital Advertising

What does the future hold for programmatic advertising? Will it continue to be business as usual for advertisers raised on a diet of Facebook and Google’s programmatic offerings? Here are five of our thoughts on what the future holds of programmatic advertising.

By Mintegral 2018-07-31

Why Interactive Adverts Are the Future of Mobile Advertising

Why are interactive adverts hitting the market now? What are the major benefits of using interactive formats? And how can advertisers make the most of them? Let’s find out.

By Mintegral 2018-06-08

The Road from Simple Banner Ads to More Engaging Forms of Monetisation

Indeed, it seems likely that not only could rewarded video ads overtake interstitials in terms of total ad spend in 2017, but rewarded ad formats might also become the majority component of mobile game advertising market in 2017.

By Mintegral 2018-06-07

Why players love rewarded video ads

Players view them positively, almost as free money, and part of a process that makes games more enjoyable to play.