Mintegral - The Latest Insights and Reports from the Mobile Advertising Industry - Mintegral.com

Vali Scorus 2020-06-30

Mintegral Is MoPub’s Newest Advanced Bidding Partner

We are proud to announce that Mintegral is now available to publishers using MoPub’s Advanced Bidding.

Vali Scorus 2020-06-18

Mintegral Webinar: How ironSource, AppLovin, MoPub, and Fyber See the Future of In-App Bidding

We invited our partners at ironSource, AppLovin, MoPub, and Fyber to discuss in-app bidding: current state, key advantages, and what the future holds for this new technology.

Vali Scorus 2020-06-11

Mintegral Launches Playable Ad Creative Platform Playturbo

Mintegral adds a secret new tool to boost your ad creative efforts - say hello to Playturbo!

Vali Scorus 2020-06-01

How to Use Multiple Iterative Interactive Ads to Achieve Advertising Success

Experience on how playable ads can be constantly optimized in order for advertising campaigns to achieve steady revenue.

Vali Scorus 2020-05-13

Product Update: Say Hello to Our Upgraded Advertiser Self-Service Platform!

We are excited to announce that we have taken the Mintegral Advertiser Self-Service Platform to the next level! Read on to see all the changes we’ve made.

Vali Scorus 2020-04-27

Stella Zhu of Mintegral : Unlocking Your Games’ Global Potential with the Power of Interactive Ads

How can game developers use ad creatives to acquire high-quality users given the COVID-19 pandemic? What kind of challenges that advertisers are facing can be solved with creative solutions?

Vali Scorus 2020-06-18

Mintegral Webinar: How ironSource, AppLovin, MoPub, and Fyber See the Future of In-App Bidding

We invited our partners at ironSource, AppLovin, MoPub, and Fyber to discuss in-app bidding: current state, key advantages, and what the future holds for this new technology.

Vali Scorus 2020-05-13

Product Update: Say Hello to Our Upgraded Advertiser Self-Service Platform!

We are excited to announce that we have taken the Mintegral Advertiser Self-Service Platform to the next level! Read on to see all the changes we’ve made.

Vali Scorus 2020-02-07

Mintegral SDK Integrated Into MoPub Mediation Platform

Mintegral has announced that it has signed a partnership with MoPub, a Twitter company, which will see the Mintegral SDK available on MoPub’s ad mediation platform.

Jeff Sue 2020-01-22

High User Acquisition Costs Have Driven the Rise of Hyper-casual Games – and Chinese Gamers Couldn’t be Happier

See why hyper-casual gaming is so popular in APAC – and especially in China.

Vali Scorus 2020-01-20

Mintegral Year in Review: Infographic

2019 was a great year and we're extremely grateful to our partners and our colleagues without whom these results would not have been possible. Check out our infographic for as we prepare for an even better 2020!

Vali Scorus 2020-01-17

Vivo on Indian Game Market: India Will Give You a Lucrative Market If You Give It Some Time

The reasons why Vivo is optimistic about the Indian game market.

Vali Scorus 2020-06-30

Mintegral Is MoPub’s Newest Advanced Bidding Partner

We are proud to announce that Mintegral is now available to publishers using MoPub’s Advanced Bidding.

Vali Scorus 2020-06-18

Mintegral Webinar: How ironSource, AppLovin, MoPub, and Fyber See the Future of In-App Bidding

We invited our partners at ironSource, AppLovin, MoPub, and Fyber to discuss in-app bidding: current state, key advantages, and what the future holds for this new technology.

Vali Scorus 2020-06-11

Mintegral Launches Playable Ad Creative Platform Playturbo

Mintegral adds a secret new tool to boost your ad creative efforts - say hello to Playturbo!

Vali Scorus 2020-06-01

How to Use Multiple Iterative Interactive Ads to Achieve Advertising Success

Experience on how playable ads can be constantly optimized in order for advertising campaigns to achieve steady revenue.

Vali Scorus 2020-05-13

Product Update: Say Hello to Our Upgraded Advertiser Self-Service Platform!

We are excited to announce that we have taken the Mintegral Advertiser Self-Service Platform to the next level! Read on to see all the changes we’ve made.

Vali Scorus 2020-04-27

Stella Zhu of Mintegral : Unlocking Your Games’ Global Potential with the Power of Interactive Ads

How can game developers use ad creatives to acquire high-quality users given the COVID-19 pandemic? What kind of challenges that advertisers are facing can be solved with creative solutions?

Vali Scorus 2020-06-30

Mintegral Is MoPub’s Newest Advanced Bidding Partner

We are proud to announce that Mintegral is now available to publishers using MoPub’s Advanced Bidding.

Vali Scorus 2020-06-18

Mintegral Webinar: How ironSource, AppLovin, MoPub, and Fyber See the Future of In-App Bidding

We invited our partners at ironSource, AppLovin, MoPub, and Fyber to discuss in-app bidding: current state, key advantages, and what the future holds for this new technology.

Vali Scorus 2020-06-11

Mintegral Launches Playable Ad Creative Platform Playturbo

Mintegral adds a secret new tool to boost your ad creative efforts - say hello to Playturbo!

Vali Scorus 2020-05-13

Product Update: Say Hello to Our Upgraded Advertiser Self-Service Platform!

We are excited to announce that we have taken the Mintegral Advertiser Self-Service Platform to the next level! Read on to see all the changes we’ve made.

Vali Scorus 2020-04-23

Mintegral Expands ironSource Partnership with In-App Bidding Support

We are pleased to reveal that we have taken our partnership with ironSource to the next level. Our integration now supports in-app bidding, which will allow publishers and developers to further optimize and increase their ad revenue streams.

Vali Scorus 2020-03-31

Mintegral Ranked 6th on the Appsflyer H2 2019 Performance Index and 2nd on the Global Growth Index

The latest Appsflyer Performance Index has just been released and we are excited to reveal that we’ve ranked 6th on the Global Performance Index and 2nd on the Global Growth Index! We’ve been featured an incredible 82 times this time around so let’s have an in-depth look at the results.

Vali Scorus 2020-01-29

What “Skip School” and “Fluffy Fall” Taught Us About Publishing in China

How do different games achieve success in China? JoyPac’s Senior Publishing Manager Falko Boecker looks at two games they published there to compare install sources, IVR, revenue streams and more.

Vali Scorus 2020-01-20

Mintegral Year in Review: Infographic

2019 was a great year and we're extremely grateful to our partners and our colleagues without whom these results would not have been possible. Check out our infographic for as we prepare for an even better 2020!

Vali Scorus 2020-01-09

What will 2020 Bring for the Games Industry?

From new Xbox Series X and PlayStation 5 consoles to 5G gaming to new potential Amazon takeovers to Apple Arcade and Google Stadia developments, 2020 is looking to be an interesting one.

Valentin Scorus 2019-12-26

What Does the Future Hold for Fortnite After Its Chapter 2 Launch?

Fortnite is still attracting players in their millions, and its figures are the envy of its competitors. What's its future? Let's take a look.

Valentin Scorus 2019-12-18

What GameAnalytics Data Tells Us About Chinese Players’ Behavior

How much do we know about the gaming habits of Chinese gamers versus their counterparts in the West? GameAnalytics Director of Customer Operations Ivan Bravo shares the latest industry benchmarks at the Mintegral Bridge Summit and here’s what we found out.

Vali Scorus 2019-11-26

How Voodoo, Playrix and Supercell are conquering the Chinese market

All of the Western superstars attribute their success in China to one thing: empowering local partners to be creative.

Vali Scorus 2020-06-18

Mintegral Webinar: How ironSource, AppLovin, MoPub, and Fyber See the Future of In-App Bidding

We invited our partners at ironSource, AppLovin, MoPub, and Fyber to discuss in-app bidding: current state, key advantages, and what the future holds for this new technology.

Vali Scorus 2020-06-11

Mintegral Launches Playable Ad Creative Platform Playturbo

Mintegral adds a secret new tool to boost your ad creative efforts - say hello to Playturbo!

Vali Scorus 2020-04-27

Stella Zhu of Mintegral : Unlocking Your Games’ Global Potential with the Power of Interactive Ads

How can game developers use ad creatives to acquire high-quality users given the COVID-19 pandemic? What kind of challenges that advertisers are facing can be solved with creative solutions?

Vali Scorus 2020-03-11

Mintegral Bidding SDK Now Available on MAX by AppLovin

We are pleased to announce that the Mintegral software development kit (SDK) is now available on MAX, AppLovin’s in-app bidding solution, with the goal to increase publisher and developer ad revenue.

Vali Scorus 2020-03-04

Mintegral Adds Support for Sellers.json and SupplyChain Object to Increase Publisher Inventory Transparency

Mintegral announced that it now supports sellers.json and SupplyChain Object with the aim to increase the transparency of publisher inventory that advertisers can confidently bid on for better results.

Vali Scorus 2020-01-20

Mintegral Year in Review: Infographic

2019 was a great year and we're extremely grateful to our partners and our colleagues without whom these results would not have been possible. Check out our infographic for as we prepare for an even better 2020!