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Vali Scorus 2020-03-31

Mintegral Ranked 6th on the Appsflyer H2 2019 Performance Index and 2nd on the Global Growth Index
The latest Appsflyer Performance Index has just been released and we are excited to reveal that we’ve ranked 6th on the Global Performance Index and 2nd on the Global Growth Index! We’ve been featured an incredible 82 times this time around so let’s have an in-depth look at the results.

Vali Scorus 2020-03-17

3 Creative Strategies to Maximize Homer City’s CVR and IVR Using Interactive Endcards
Mintegral’s creative studio Mindworks helped Mynet’s Homer City top the US charts just a few days after its release by leveraging the power of interactive endcards.

Vali Scorus 2020-03-11

Mintegral Bidding SDK Now Available on MAX by AppLovin
We are pleased to announce that the Mintegral software development kit (SDK) is now available on MAX, AppLovin’s in-app bidding solution, with the goal to increase publisher and developer ad revenue.

Vali Scorus 2020-03-04

Mintegral Adds Support for Sellers.json and SupplyChain Object to Increase Publisher Inventory Transparency
Mintegral announced that it now supports sellers.json and SupplyChain Object with the aim to increase the transparency of publisher inventory that advertisers can confidently bid on for better results.

Vali Scorus 2020-02-25

How Mintegral’s UA & Creative Strategy Helped Mynet’s Homer City Reach the Top of the US Charts
Mintegral partnered with Mynet to provide their game, Homer City, with a UA boost and help them top the US gaming charts. Thanks to our partnership, Homer City topped several US App Store charts and stayed there for a long time. Here’s how we made that possible.

Vali Scorus 2020-02-13

How Mintegral’s Full-Stack Solution Helped Magic Tiles 3 Reach the Top of the US Charts
Amanotes partnered with Mintegral to help with UA, monetization and ad creatives for its game, “Magic Tiles 3: Piano Game”. Here’s how we helped them increase their user base, daily revenue, and creative impact to stay on top of the app store charts.

Vali Scorus 2020-02-07

Mintegral SDK Integrated Into MoPub Mediation Platform
Mintegral has announced that it has signed a partnership with MoPub, a Twitter company, which will see the Mintegral SDK available on MoPub’s ad mediation platform.

Jeff Sue 2020-01-22

High User Acquisition Costs Have Driven the Rise of Hyper-casual Games – and Chinese Gamers Couldn’t be Happier
See why hyper-casual gaming is so popular in APAC – and especially in China.

Vali Scorus 2020-01-20

Mintegral Year in Review: Infographic
2019 was a great year and we're extremely grateful to our partners and our colleagues without whom these results would not have been possible. Check out our infographic for as we prepare for an even better 2020!

Vali Scorus 2020-01-17

Vivo on Indian Game Market: India Will Give You a Lucrative Market If You Give It Some Time
The reasons why Vivo is optimistic about the Indian game market.

Vali Scorus 2020-01-02

How Mintegral’s Full-Stack Solution Pushed “Brain Out” to the Top of the US, Japan and Korea Charts
Brain Out, a mobile game created by Eyewind, has performed extremely well in the US, Japan, and Korea markets, placing constantly in the top 10 on the Free Games charts. Here’s how we helped them achieve this.

Mintegral 2019-12-24

Mintegral’s SDK Now Available on Fyber’s FairBid
Mintegral announced the integration of its SDK into Fyber FairBid, Fyber’s next-generation mediation platform for mobile game developers.

Vali Scorus 2020-03-31

Mintegral Ranked 6th on the Appsflyer H2 2019 Performance Index and 2nd on the Global Growth Index
The latest Appsflyer Performance Index has just been released and we are excited to reveal that we’ve ranked 6th on the Global Performance Index and 2nd on the Global Growth Index! We’ve been featured an incredible 82 times this time around so let’s have an in-depth look at the results.

Vali Scorus 2020-03-17

3 Creative Strategies to Maximize Homer City’s CVR and IVR Using Interactive Endcards
Mintegral’s creative studio Mindworks helped Mynet’s Homer City top the US charts just a few days after its release by leveraging the power of interactive endcards.

Vali Scorus 2020-03-11

Mintegral Bidding SDK Now Available on MAX by AppLovin
We are pleased to announce that the Mintegral software development kit (SDK) is now available on MAX, AppLovin’s in-app bidding solution, with the goal to increase publisher and developer ad revenue.

Vali Scorus 2020-03-04

Mintegral Adds Support for Sellers.json and SupplyChain Object to Increase Publisher Inventory Transparency
Mintegral announced that it now supports sellers.json and SupplyChain Object with the aim to increase the transparency of publisher inventory that advertisers can confidently bid on for better results.

Vali Scorus 2020-02-25

How Mintegral’s UA & Creative Strategy Helped Mynet’s Homer City Reach the Top of the US Charts
Mintegral partnered with Mynet to provide their game, Homer City, with a UA boost and help them top the US gaming charts. Thanks to our partnership, Homer City topped several US App Store charts and stayed there for a long time. Here’s how we made that possible.

Vali Scorus 2020-02-07

Mintegral SDK Integrated Into MoPub Mediation Platform
Mintegral has announced that it has signed a partnership with MoPub, a Twitter company, which will see the Mintegral SDK available on MoPub’s ad mediation platform.

Vali Scorus 2020-03-31

Mintegral Ranked 6th on the Appsflyer H2 2019 Performance Index and 2nd on the Global Growth Index
The latest Appsflyer Performance Index has just been released and we are excited to reveal that we’ve ranked 6th on the Global Performance Index and 2nd on the Global Growth Index! We’ve been featured an incredible 82 times this time around so let’s have an in-depth look at the results.

Vali Scorus 2020-03-17

3 Creative Strategies to Maximize Homer City’s CVR and IVR Using Interactive Endcards
Mintegral’s creative studio Mindworks helped Mynet’s Homer City top the US charts just a few days after its release by leveraging the power of interactive endcards.

Vali Scorus 2020-03-11

Mintegral Bidding SDK Now Available on MAX by AppLovin
We are pleased to announce that the Mintegral software development kit (SDK) is now available on MAX, AppLovin’s in-app bidding solution, with the goal to increase publisher and developer ad revenue.

Vali Scorus 2020-03-04

Mintegral Adds Support for Sellers.json and SupplyChain Object to Increase Publisher Inventory Transparency
Mintegral announced that it now supports sellers.json and SupplyChain Object with the aim to increase the transparency of publisher inventory that advertisers can confidently bid on for better results.

Vali Scorus 2020-02-13

How Mintegral’s Full-Stack Solution Helped Magic Tiles 3 Reach the Top of the US Charts
Amanotes partnered with Mintegral to help with UA, monetization and ad creatives for its game, “Magic Tiles 3: Piano Game”. Here’s how we helped them increase their user base, daily revenue, and creative impact to stay on top of the app store charts.

Vali Scorus 2020-02-07

Mintegral SDK Integrated Into MoPub Mediation Platform
Mintegral has announced that it has signed a partnership with MoPub, a Twitter company, which will see the Mintegral SDK available on MoPub’s ad mediation platform.

Vali Scorus 2020-01-29

What “Skip School” and “Fluffy Fall” Taught Us About Publishing in China
How do different games achieve success in China? JoyPac’s Senior Publishing Manager Falko Boecker looks at two games they published there to compare install sources, IVR, revenue streams and more.

Vali Scorus 2020-01-20

Mintegral Year in Review: Infographic
2019 was a great year and we're extremely grateful to our partners and our colleagues without whom these results would not have been possible. Check out our infographic for as we prepare for an even better 2020!

Vali Scorus 2020-01-09

What will 2020 Bring for the Games Industry?
From new Xbox Series X and PlayStation 5 consoles to 5G gaming to new potential Amazon takeovers to Apple Arcade and Google Stadia developments, 2020 is looking to be an interesting one.

Valentin Scorus 2019-12-26

What Does the Future Hold for Fortnite After Its Chapter 2 Launch?
Fortnite is still attracting players in their millions, and its figures are the envy of its competitors. What's its future? Let's take a look.

Valentin Scorus 2019-12-18

What GameAnalytics Data Tells Us About Chinese Players’ Behavior
How much do we know about the gaming habits of Chinese gamers versus their counterparts in the West? GameAnalytics Director of Customer Operations Ivan Bravo shares the latest industry benchmarks at the Mintegral Bridge Summit and here’s what we found out.

Vali Scorus 2019-11-26

How Voodoo, Playrix and Supercell are conquering the Chinese market
All of the Western superstars attribute their success in China to one thing: empowering local partners to be creative.

Vali Scorus 2020-03-11

Mintegral Bidding SDK Now Available on MAX by AppLovin
We are pleased to announce that the Mintegral software development kit (SDK) is now available on MAX, AppLovin’s in-app bidding solution, with the goal to increase publisher and developer ad revenue.

Vali Scorus 2020-03-04

Mintegral Adds Support for Sellers.json and SupplyChain Object to Increase Publisher Inventory Transparency
Mintegral announced that it now supports sellers.json and SupplyChain Object with the aim to increase the transparency of publisher inventory that advertisers can confidently bid on for better results.

Vali Scorus 2020-01-20

Mintegral Year in Review: Infographic
2019 was a great year and we're extremely grateful to our partners and our colleagues without whom these results would not have been possible. Check out our infographic for as we prepare for an even better 2020!

Vali Scorus 2019-09-27

Banner Ads Now Available on Mintegral SDK, Increasing Monetization Options for Developers
Mintegral’s latest SDK version fully supports banner ads, which will provide developers with more monetization avenues.

Vali Scorus 2019-09-18

How App-Ads.txt Can Help Fight Ad Fraud
As in-app advertising is becoming increasingly important, ad fraud is something that brands and publishers need to take seriously. So how does app-ads.txt work and what can this new standard do for brands, app publishers and the mobile app ecosystem as a whole? Let’s find out.

Jeff Sue 2018-10-03

Programmatic Advertising: Five Thoughts on the Future of Digital Advertising
What does the future hold for programmatic advertising? Will it continue to be business as usual for advertisers raised on a diet of Facebook and Google’s programmatic offerings? Here are five of our thoughts on what the future holds of programmatic advertising.