Mintegral - The Latest Insights and Reports from the Mobile Advertising Industry - Mintegral.com

Vali Scorus 2021-07-19

Mintegral’s Recent Results Show Why It Should Be in Your Ad Mediation Mix

Parent company Mobvista announced that its subsidiary Mintegral retained 86% of its advertisers and grew its new advertisers by 28.1% compared to Q1 2021, and partners of Mintegral also got better results after switching to use Mintegral mediation platforms.

Kevin Ford 2021-07-05

Mintegral is named on AdExchanger’s 2021 Programmatic Power Players list

Mintegral has won a spot on AdExchanger’s 2021 Programmatic Power Players list. Mintegral’s winning submission reflects the service and tech provided to global publishers.

Stella Zhu 2021-06-17

How App Store Optimization and Creative Sets Can Improve App Performance

With iOS 14.5 a reality, combining high-quality creatives with a solid ASO strategy is more important than ever. But how can they help you maximize your ROI?

Joao Rizzardo 2021-06-09

Monetizing and Growing Hyper-Casual Games in the Asian Market [Panel Recap]

Our Director of Business Development Sumit Mahawar was part of an exciting panel at the Hyper Games Conference, along with JoyPac, AdTiming, and Tenjin. Here's what he said about monetizing and growing your hyper-casual game in the Asian market.

Stella Zhu 2021-06-07

Why creative automation is essential for app marketers post-IDFA

Without the ability to use IDFA as an easy way to target new and existing users, there is more need than ever before for ad creatives to really deliver. 

Joao Rizzardo 2021-06-03

Mintegral & TapNation HGC Fireside Chat: Hyper-Casual in 2021 and Beyond

Our very own Sumit Mahawar joined TapNation's Anouar Benattia at the Hyper Games Conference to talk about the hyper-casual market, along with its trends and opportunities for the future.

Vali Scorus 2021-05-27

App Chat with Dual Cat: Hyper-Casual Growth Done Right

Dual Cat is a hyper-casual success story from France behind some incredible breakout titles in 2020, including Bubble Tea, Stop Them All, and Jelly Fill, among others.

Jingyuan Wang 2021-04-21

iOS 14.5 Is Coming: Getting Ready for a Post-IDFA World

The launch of iOS 14.5 is around the corner and with it come significant changes to privacy and ad tracking. Let's take a look at what this means for the industry and what you need to do to find success in a post-IDFA world.

Kevin Ford 2021-02-12

Panel Recap: Mintegral at the 2021 Hyper Games Conference

Our very own Director of Business Development, Hector Almeida, was part of a panel at the Hyper Games Conference that included hypercasual kings Amanotes and ZPLAY, along with go-east publisher, JoyPac.

Vali Scorus 2020-06-18

Mintegral Webinar: How ironSource, AppLovin, MoPub, and Fyber See the Future of In-App Bidding

We invited our partners at ironSource, AppLovin, MoPub, and Fyber to discuss in-app bidding: current state, key advantages, and what the future holds for this new technology.

Vali Scorus 2020-05-13

Product Update: Say Hello to Our Upgraded Advertiser Self-Service Platform!

We are excited to announce that we have taken the Mintegral Advertiser Self-Service Platform to the next level! Read on to see all the changes we’ve made.

Vali Scorus 2020-02-07

Mintegral SDK Integrated Into MoPub Mediation Platform

Mintegral has announced that it has signed a partnership with MoPub, a Twitter company, which will see the Mintegral SDK available on MoPub’s ad mediation platform.

Jeff Sue 2020-01-22

High User Acquisition Costs Have Driven the Rise of Hyper-casual Games – and Chinese Gamers Couldn’t be Happier

See why hyper-casual gaming is so popular in APAC – and especially in China.

Vali Scorus 2020-01-20

Mintegral Year in Review: Infographic

2019 was a great year and we're extremely grateful to our partners and our colleagues without whom these results would not have been possible. Check out our infographic for as we prepare for an even better 2020!

Vali Scorus 2020-01-17

Vivo on Indian Game Market: India Will Give You a Lucrative Market If You Give It Some Time

The reasons why Vivo is optimistic about the Indian game market.

Vali Scorus 2020-01-02

How Mintegral’s Full-Stack Solution Pushed “Brain Out” to the Top of the US, Japan and Korea Charts

Brain Out, a mobile game created by Eyewind, has performed extremely well in the US, Japan, and Korea markets, placing constantly in the top 10 on the Free Games charts. Here’s how we helped them achieve this.

Vali Scorus 2021-07-19

Mintegral’s Recent Results Show Why It Should Be in Your Ad Mediation Mix

Parent company Mobvista announced that its subsidiary Mintegral retained 86% of its advertisers and grew its new advertisers by 28.1% compared to Q1 2021, and partners of Mintegral also got better results after switching to use Mintegral mediation platforms.

Kevin Ford 2021-07-05

Mintegral is named on AdExchanger’s 2021 Programmatic Power Players list

Mintegral has won a spot on AdExchanger’s 2021 Programmatic Power Players list. Mintegral’s winning submission reflects the service and tech provided to global publishers.

Joao Rizzardo 2021-06-09

Monetizing and Growing Hyper-Casual Games in the Asian Market [Panel Recap]

Our Director of Business Development Sumit Mahawar was part of an exciting panel at the Hyper Games Conference, along with JoyPac, AdTiming, and Tenjin. Here's what he said about monetizing and growing your hyper-casual game in the Asian market.

Joao Rizzardo 2021-06-03

Mintegral & TapNation HGC Fireside Chat: Hyper-Casual in 2021 and Beyond

Our very own Sumit Mahawar joined TapNation's Anouar Benattia at the Hyper Games Conference to talk about the hyper-casual market, along with its trends and opportunities for the future.

Jingyuan Wang 2021-04-21

iOS 14.5 Is Coming: Getting Ready for a Post-IDFA World

The launch of iOS 14.5 is around the corner and with it come significant changes to privacy and ad tracking. Let's take a look at what this means for the industry and what you need to do to find success in a post-IDFA world.

Kevin Ford 2021-02-26

What We Learned from Tenjin and Gamejam about Mobile Games and App Trends in 2021

Our latest webinar featured experts from Tenjin and Gamejam, where we discussed the current state of mobile gaming, the implications of iOS14, SKAdNetwork, user privacy, and monetization in 2021.

Vali Scorus 2021-01-11

Mintegral 2020 Review: Data Privacy & Security, Playturbo, and In-App Bidding

With 2020 behind us, let's take a look at some of our key initiatives, see what we've learned from them, and how we can make 2021 even better.

Michael Wang 2020-09-24

If the Ad Industry Really is Serious about Transparency, Could Open-source SDKs be a Solution?

The struggle for the industry is not necessarily a lack of intent around transparency, but rather how to deliver it.

Joao Rizzardo 2021-06-03

Mintegral & TapNation HGC Fireside Chat: Hyper-Casual in 2021 and Beyond

Our very own Sumit Mahawar joined TapNation's Anouar Benattia at the Hyper Games Conference to talk about the hyper-casual market, along with its trends and opportunities for the future.

Jingyuan Wang 2021-04-21

iOS 14.5 Is Coming: Getting Ready for a Post-IDFA World

The launch of iOS 14.5 is around the corner and with it come significant changes to privacy and ad tracking. Let's take a look at what this means for the industry and what you need to do to find success in a post-IDFA world.

Kevin Ford 2021-02-26

What We Learned from Tenjin and Gamejam about Mobile Games and App Trends in 2021

Our latest webinar featured experts from Tenjin and Gamejam, where we discussed the current state of mobile gaming, the implications of iOS14, SKAdNetwork, user privacy, and monetization in 2021.

Vali Scorus 2021-02-23

App Chat with JoyPac: The Secret Behind ABC Runner’s Incredible Success

ABC Runner topped the iOS Free Games charts and we spoke with the JoyPac team to find out more about their recent success.

Kevin Ford 2021-02-12

Panel Recap: Mintegral at the 2021 Hyper Games Conference

Our very own Director of Business Development, Hector Almeida, was part of a panel at the Hyper Games Conference that included hypercasual kings Amanotes and ZPLAY, along with go-east publisher, JoyPac.

Vali Scorus 2021-01-11

Mintegral 2020 Review: Data Privacy & Security, Playturbo, and In-App Bidding

With 2020 behind us, let's take a look at some of our key initiatives, see what we've learned from them, and how we can make 2021 even better.

Michael Wang 2020-09-24

If the Ad Industry Really is Serious about Transparency, Could Open-source SDKs be a Solution?

The struggle for the industry is not necessarily a lack of intent around transparency, but rather how to deliver it.

Sim He 2020-09-14

Getting Started with the Mintegral Open-Source SDK

Our open-source SDK is officially live. You can request to get our open-source code to monetize your apps in a safer, more transparent, and more efficient way.

Jingyuan Wang 2021-04-21

iOS 14.5 Is Coming: Getting Ready for a Post-IDFA World

The launch of iOS 14.5 is around the corner and with it come significant changes to privacy and ad tracking. Let's take a look at what this means for the industry and what you need to do to find success in a post-IDFA world.

Kevin Ford 2021-02-26

What We Learned from Tenjin and Gamejam about Mobile Games and App Trends in 2021

Our latest webinar featured experts from Tenjin and Gamejam, where we discussed the current state of mobile gaming, the implications of iOS14, SKAdNetwork, user privacy, and monetization in 2021.

Kevin Ford 2021-02-12

Panel Recap: Mintegral at the 2021 Hyper Games Conference

Our very own Director of Business Development, Hector Almeida, was part of a panel at the Hyper Games Conference that included hypercasual kings Amanotes and ZPLAY, along with go-east publisher, JoyPac.

Erick Fang 2020-09-07

Mintegral’s Ad Serving Strategy & Click Analysis Explained

After announcing that we will be open-sourcing the Mintegral SDK, we have decided to provide an in-depth look at how we serve and show ads, as well as the data we collect and how we use it.

Vali Scorus 2020-08-24

App Chat with TapNation: The Secret to Successful Hyper-Casual Games

In our first edition of the App Chat series, we spoke with TapNation’s Head of UA & Monetization, Anouar Benattia, to find out more about how the company manages to find success in the hyper-casual market and what they have planned for the future.

Vali Scorus 2020-08-03

What We Learned from AppsFlyer, Adjust, and Apptopia about App Trends & Opportunities in 2020

Our latest webinar featured experts from AppsFlyer, Adjust, and Apptopia, where we discussed the current state of mobile apps in a COVID-19 world, as well as what the rest of 2020 looks like for the mobile app industry.

Vali Scorus 2020-01-29

What “Skip School” and “Fluffy Fall” Taught Us About Publishing in China

How do different games achieve success in China? JoyPac’s Senior Publishing Manager Falko Boecker looks at two games they published there to compare install sources, IVR, revenue streams and more.

Vali Scorus 2020-01-20

Mintegral Year in Review: Infographic

2019 was a great year and we're extremely grateful to our partners and our colleagues without whom these results would not have been possible. Check out our infographic for as we prepare for an even better 2020!

Stella Zhu 2021-06-17

How App Store Optimization and Creative Sets Can Improve App Performance

With iOS 14.5 a reality, combining high-quality creatives with a solid ASO strategy is more important than ever. But how can they help you maximize your ROI?

Stella Zhu 2021-06-07

Why creative automation is essential for app marketers post-IDFA

Without the ability to use IDFA as an easy way to target new and existing users, there is more need than ever before for ad creatives to really deliver. 

Jeff Sue 2021-04-15

Building Better Ads in 2021

In a world that's slowly opening up post-Covid, how can marketers combine great ideas with cutting-edge tech while also staying within budget?

Kevin Ford 2021-02-26

What We Learned from Tenjin and Gamejam about Mobile Games and App Trends in 2021

Our latest webinar featured experts from Tenjin and Gamejam, where we discussed the current state of mobile gaming, the implications of iOS14, SKAdNetwork, user privacy, and monetization in 2021.

Vali Scorus 2021-01-11

Mintegral 2020 Review: Data Privacy & Security, Playturbo, and In-App Bidding

With 2020 behind us, let's take a look at some of our key initiatives, see what we've learned from them, and how we can make 2021 even better.

Vali Scorus 2021-01-08

Mintegral passes user privacy security assessment performed by internationally recognized accounting firm

Mintegral has announced that its SDK products have completed a user privacy security assessment performed by an internationally recognized accounting firm.

Vali Scorus 2021-01-05

Mintegral Gets ISO 27001 Certification for Information Security Management

Mintegral has earned the ISO/IEC 27001: 2013 standard certification. By obtaining this certification, Mintegral has exhibited that their information security management and services have met these internationally-recognized standards.

Sim He 2020-10-05

Explanation of Our SDK and MTGInvocationBoxing Class

MTGInvocationBoxing Class can only call classes that have been written in the Mintegral SDK, which causes no harm to developers, and Mintegral technical team has restricted the use of this class.