Mintegral announced today that it has signed a partnership agreement with Tapdaq. Thanks to this agreement, Mintegral’s SDK will be integrated into Tapdaq’s ad mediation platform, helping publishers and developers working with Mintegral increase their ad revenue.
Developers and publishers looking for high-quality demand-side resources simply need to integrate with Mintegral’s SDK via the Tapdaq ad mediation platform. Once the integration is complete, they will be able to sell their inventory to the highest bidder thanks to Tapdaq’s unbiased ad mediation solution. For advertisers partnering with Mintegral, they will see benefits in the shape of more bidding opportunities thanks to additional traffic and impressions coming from Tapdaq.
“It’s a truly exciting time for us and I am thrilled to welcome Tapdaq to our list of high-caliber partners,” said Erick Fang, Mintegral CEO. “Tapdaq’s wide range of unbiased ad mediation options is exactly what we are looking for and this partnership will enable developers worldwide to take their products to the next level.”
“We’re thrilled to be working with Mintegral through our mediation platform,” Ted Nash, Tapdaq Co-Founder & CEO, said. “Mintegral has been one of the fastest-growing ad platforms over the last year, and it’s been fantastic to see how quickly they have built out the capability to compete in both a traditional waterfall and an SDK bidding environment. We’re delighted they are excited to be on board, and we’re looking forward to being able to offer their business to our publishers across the globe.”
Since its founding in 2012, Tapdaq has partnered with the industry’s top demand sources to enable access to the world’s leading advertisers. It helps mobile developers maximize revenue through ad mediation, and retain valuable users through cross promotion campaigns.
Its platform uses real-time bid data from SDK-based demand sources to offer unbiased and fully transparent ad mediation, ensuring that the highest paying campaign wins every available impression for developers. Tapdaq is headquartered in London. Find out more at www.tapdaq.com/.