Mintegral announced today that its SDK will now be integrated into the MAX in-app bidding solution. Thanks to this partnership, publishers and developers working with MAX will gain access to Mintegral’s ad resources and increase their ad revenue without the added operational work of having to set up line items.
What this partnership means for publishers and advertisers
In order to take advantage of Mintegral’s high-quality demand-side resources, publishers and developers only need to integrate the Mintegral SDK via the MAX platform. Thanks to MAX’s superior in-app bidding solution, publishers and developers will be able to reach a wide variety of trusted advertisers and sell their inventory to the highest bidder.
Advertisers working with Mintegral will also see benefits from this partnership. They should expect a strong increase in traffic and impressions, giving them significantly more bidding opportunities.
MAX supports Mintegral waterfall and header-bidding solutions
The main advantage for developers looking to make this integration is convenience. Both of Mintegral’s traditional waterfall and header-bidding solutions are available on the MAX platform, making this integration significantly convenient and valuable for developers to implement. For developers who prefer the waterfall method, they can simply integrate directly with the MAX official adapter.
“We are very excited to be partners with one of the most prestigious platforms in the industry,” said Erick Fang, Mintegral CEO. “Integrating with MAX by AppLovin is a significant win for our partners but also a testament to our product quality. We look forward to challenging the status quo and we are glad we are able to do this with an ally of this caliber,” he added.
AppLovin fuels the growth of many of the world’s most popular mobile games and game studios. Since 2012, the company’s technologies have been instrumental in driving the explosive growth of games from its studio partners and its own studios. AppLovin makes those same technologies available to all game developers, resulting in a richer mobile game ecosystem and better games for people everywhere. AppLovin is headquartered in Palo Alto, California with several offices globally. Learn more at www.applovin.com.
Mintegral has partnered with thousands of top publishers and has premium demand resources around the globe. With 400+ million daily active users, Mintegral’s SDK has been integrated by 2400+ mobile publishers, including Voodoo, Playrix, Outfit7, Good Job Games, Ketchapp, iDreamSky and more.
Mintegral is the first Chinese ad platform to support in-app header bidding, helping publishers and developers find the best buyer for each impression at lower risk and higher ROI. Find out more about Mintegral at www.mintegral.com.