Mintegral Continues To Climb The AppsFlyer’s Performance Index XIV

AppsFlyer’s latest Performance Index XIV is out and we are happy to announce that Mintegral was featured 690+ times, 250 of which were Top 3 rankings and 50 #1 rankings across all app verticals and regions. The AppsFlyer Performance Index is a comprehensive industry-standard report that highlights top mobile media sources globally. In addition to ...

Mintegral Marketing, 2022-03-24

AppsFlyer’s latest Performance Index XIV is out and we are happy to announce that Mintegral was featured 690+ times, 250 of which were Top 3 rankings and 50 #1 rankings across all app verticals and regions. The AppsFlyer Performance Index is a comprehensive industry-standard report that highlights top mobile media sources globally. In addition to regional rankings, the report includes iOS and Android rankings across all major non-gaming and gaming app verticals. The report included 610 media sources to examine 25 billion app installs across 18,000 apps.

AppsFlyer Index XIV Highlights

  • Retention Index: #4 globally on both Android & iOS across all industries and categories
  • Retention Index: #1 globally on iOS for Simulation gaming
  • Retention Index: #2 globally on both Android & iOS for Midcore gaming
  • IAA Index: #5 for Global gaming on iOS and 6th on Android

Retention Index

The Retention Index is particularly important as it signifies the quality and strength of Mintegral’s traffic across every genre and category. Retention measures how engaged mobile app users are over time and provides lifetime values (LTV) to optimize user acquisition. As always, Mintegral has consistently ranked in the Top 5. 

Global Retention Index, All Categories

Our Growth in Gaming 

Mintegral has historically done very well in hypercasual and casual gaming. There is, however, a need for us to serve game developers of all genres. In the latest Index, Mintegral has made significant progress beyond these genres where we have seen our midcore and hardcore rankings consistently reach the Top 3. We are also proud to serve other genres such as Simulation where we are now #1 Globally on iOS, above the likes of Apple Search Ads, Meta and more.

Global Retention Highlights:

#3 Power Ranking, Global, Hypercasual Gaming, Android

#7 Power Ranking, Global, Hypercasual Gaming, iOS

#4 Power Ranking, Global, Casual Gaming, Android

#3 Power Ranking, Global, Casual Gaming, iOS

#2 Power Ranking, Global, Midcore Gaming, Android

#1 Volume Ranking, Global, Midcore Gaming, iOS

#3 Power Ranking, Global, Hardcore Gaming, Android

#4 Power Ranking, Global, Hardcore Gaming, iOS

In-app Advertising Index

The Performance Index also included an in-app advertising (IAA) index which analyzes ad revenue generated from a single media source for which Mintegral ranked 4th for iOS and 5th for Android globally on the Volume rankings

Bridging the Gap: China to the World

While we help Chinese developers enter global markets, we are also continuously improving our capabilities in Greater China and giving developers the tools needed to succeed in both domestic and overseas markets.

Retention Highlights in Greater China:

Mintegral was featured 24 times with 12 #1 rankings across casual, hypercasual, action, midcore, simulation, puzzle and life & culture.

#1 Volume Rank  in Greater China, iOS, Casual Gaming

#2 Power Rank in Greater China, iOS, Casual Gaming

IAP Highlights in Greater China:

#2 Power Rank in Greater China, iOS, Casual Gaming 

#1 Volume Rank in Greater China, iOS, Casual Gaming

IAA Highlights in Greater China:

  • #1 Power & Volume Ranking, Greater China, Hypercasual Gaming, iOS
  • #2 Power & Volume Ranking, Greater China, All Categories, iOS 
  • #5 Power Ranking, Greater China, All Categories, Android

How it’s all possible 

The AppsFlyer Performance Index helps validate Mintegral’s success in the global market and underscores the strength of our product. Our algorithms and in-house creative solutions drive our competitiveness in the industry and Mintegral will continue expanding our traffic to assist developers of all kinds to flourish in all markets. We have also made significant advances in the protection of user privacy and data security, with CCPA Data Privacy Validation, ePrivacy certifications, ISO 27001 certifications and comprehensive SDK audits

“The AppsFlyer Performance Index exemplifies Mintegral’s continued growth across app genres and regions”, said Erick Fang, Mintegral CEO. “Both our monetization and user acquisition performance are on full display within these rankings and it gives our team and clients a renewed sense of what is possible with Mintegral.”

Looking to achieve success?

Our advertising platform provides user acquisition, monetization, and creative solutions for mobile advertisers and publishers around the world. Contact us to learn more about our advertising and creative solutions.

 

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