Mintegral has been awarded a kidSAFE+ COPPA Certified Seal, which is an FTC-approved COPPA certification program, meaning that its mobile ad platform with COPPA settings enabled complies with the online safety and privacy standards of Children’s Online Privacy Protection Rule (“COPPA”). This means that advertisers, games publishers and brands can work with Mintegral on their mobile advertising and UA campaigns safe in the knowledge that the services provided by Mintegral’s COPPA-enabled mobile ad solution is compliant with COPPA.
COPPA requires operators of websites or online services that have actual knowledge that they are collecting personal information directly from users of another website or online service directed to children under the age of 13, to collect and process children’s personal data with parental consent, or otherwise to process the children’s personal data only in certain circumstances permitted by COPPA (e.g. for purposes of internal operation, which allows contextual advertising). Only products or services which meet these rules can be awarded COPPA certification by an FTC-Approved Safe Harbor program such as kidSAFE. Mintegral’s COPPA solution is designed so that any persistent identifiers collected about end users of apps that are flagged as “child-directed” will be processed according to the requirements of COPPA and not used to serve behaviorally-targeted ads or track users for such purposes. In addition, Mintegral will not knowingly collect any other personal information (such as the precise geo-location of Users’ devices) from end users of apps that we know to be directed to children under the age of thirteen (13).
Mintegral was launched in 2016, specifically designed to offer effective programmatic ad buying to advertisers targeting China and APAC. It has quickly grown to become one of the largest mobile advertising platforms in Asia. Mintegral’s strength lies in the quality of its premium native and video traffic resources, which come from app developers and apps connected to it through its SDK.
In the age of smartphones and tablets, it has become harder for parents to monitor and safeguard their children's online activity, especially behind closed doors. The kidSAFE Seal Program, as a FTC-approved COPPA certification program, has been designed exclusively to ensure that child-friendly website and technologies, including kid-targeted game sites, educational services, virtual worlds, social networks, mobile apps, tablet devices, and other similar interactive services and technologies meet the online safety of kidSAFE and privacy standards of COPPA.
“It's more important than ever that children are kept safe online, and here at Mintegral we're committed to helping ensure this happens,” said Erick Fang, CEO of Mintegral. “The award from the kidSAFE Seal Program is a testament to how we're creating a new generation of mobile advertising experiences that prioritize the privacy and safety of consumers of all ages, including children.”
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