Capsule City - Mintegral

The playable ad slot created by Mintegral delivered 20% more revenue than a video ad, meaning the combination of rewarded video and playables significantly increased the overall revenues.

The Challenge

JoyPac is a mobile games publisher that specialises in amplifying Western games throughout Asia, including challenging markets such as China and Japan.

Founded in 2018, JoyPac has already published more than 10 popular casual games including Combination Model, Skip School and Perfect Escape (1-3). Capsule City is a strategy-like simulation game, which has been in the top ten list of iOS simulation games and family games since its launch.

With the growing community of Capsule City, JoyPac wanted to maximise revenue through IAP and embedded in-app ads without damaging the player experience.

The Solution

Mintegral’s campaign for Capsule City included ad formats such as rewarded videos, interactive ads and interstitial ads. All of these were integrated into the gameplay flow.

For example, the rewarded videos were designed so that when a player wants to claim the in-app reward for making their own Capsule City in the game, they simply click the banknote icon in the upper right corner of the screen. They can then choose to watch a 30-second video advertisement to get 10 additional banknotes, or continue with the game.

In addition to rewarded video as a way to encourage players to engage with the ads, Mintegral added a separate playable ad slot into the game, further maximising the potential ad-based revenue.

The Result

Integrating interactive ads has brought considerable new advertising-based revenue to the game without affecting the core gameplay and user experience. The playable ad slot created by Mintegral delivered 20% more revenue than a video ad, meaning the combination of rewarded video and playables significantly increased the overall revenues.