Videogame Guardians is loved by global users because Super Planet smartly identified local cultures and game trends of many countries and quickly reflected them in its game. Super Planet is known as a studio that always thinks hard and does a lot of research in terms of localization for game elements as well as what marketing materials and methods can effectively engage local users.
The biggest challenge is to understand local sentiments and cultures to provide relevant service. Super Planet need to develop a game that takes many cultures into consideration. Also, it has to be thoughtful and careful about cultural differences especially when it directly interact with users in communities, 1-on-1 inquiries or at events. Super Planet respond to them by getting advice from local staff, but still, Super Planet run into difficult moments from time to time.
The game itself has many components that Chinese gamers find interesting, but Super Planet made various efforts to understand Chinese users.