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How Non-Gaming Apps Are Competing for Users in 2025
Mingyue Zhu Marketing Coordinator
2025-09-23
Latest Insight
How Non-Gaming Apps Are Competing for Users in 2025
As non-gaming apps surge in 2025, UA competition intensifies. Discover how ad delivery is evolving and how advanced targeting strategies can scale growth.
What's the Ad Format Rewarding Apps With a 47x Higher eCPM?
Implementing the right ad formats is key to app monetization. See which formats drive the strongest eCPMs and how to leverage trends with Mintegral.
2.1 Billion Downloads and 8x Growth: Breaking Down the Rise of Non-Gaming Apps
Non-gaming apps growth hit a 49% increase in 2025. With Mintegral data, discover the changing landscape for non-gaming apps.
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