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Going From IAA to Hybrid: A User Acquisition Strategy for the Next Level of Growth
Carnia Ho APAC Account Manager
2026-01-20
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Going From IAA to Hybrid: A User Acquisition Strategy for the Next Level of Growth
We've created a breakdown of the key strategies for new-to-hybrid developers to help turn engagement into growth: lifecycle-based tactics, common pitfalls to avoid, and a useful multi-objective UA framework that works as the basis of many campaigns.
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