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Hybrid ROAS is Live: Combine IAA and IAP to Get Results
James Haslam Head of Marketing, EMEA & US
2025-03-28
Latest Insight
From Web to App: Why the Next Wave of Business Growth Lives Inside Mobile Apps
The app economy is booming, and growth lies beyond the web. Discover how brands can move past web-only strategies and unlock mobile-first success.
How AI is Reshaping Advertising Production and Strategy
AI is reshaping how advertisers build, deliver, and scale campaigns. Discover what this means for driving smarter, more impactful results in digital ads.
Why Brazil's On‑Demand App Market Is a Growth Goldmine
On-demand apps are growing fast worldwide, and Brazil is a key growth engine. Discover why it's a hotspot and how advertisers can tap into this booming market.
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