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Overcoming the Learning Phase: Four Tips to Scale AppGrowth Campaigns
Mingyue Zhu Marketing Coordinator
2026-02-17
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Overcoming the Learning Phase: Four Tips to Scale AppGrowth Campaigns
Launching and scaling a ROAS campaign isn’t linear. This blog explains the learning phase and how to support optimization for sustainable growth.
Introducing Mintegral's 2026 Global Non-Gaming App Trends Report
Download Mintegral's 2026 Global Non-Gaming App Trends Report to get deep insights on non-gaming app performance. Discover it here.
What to Expect From Mintegral Campaigns After Launch
New ROAS campaigns often look unstable early on. Learn how the machine learning phase works, common misconceptions, and realistic benchmarks for success.
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