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Announcing Target ROAS to Help You Achieve Greater Scale
James Haslam Head of Marketing, EMEA & US
2023-05-29
Latest Insight
Ad Platforms Are Like LLMs. Which Frontier Model Are You Running On?
Advertisers who align with platforms that have already closed those loops get the benefit of faster-compounding intelligence.
India Won the Install Race — Now Comes the Value Game
The vast Indian gaming market is primed for a massive shift as the focus for marketers changes from pure installs to measurable value.
Short Drama App Downloads Surge 95.5% as Emerging Markets Drive Global Growth
New Report finds Short Drama reaching 1.45 billion downloads as competition and investment accelerate.
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