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2025 Trends: AI’s Rise, Privacy’s Reign, and the Next Wave of Advertising
Latest Insight
Ad Platforms Are Like LLMs. Which Frontier Model Are You Running On?
Advertisers who align with platforms that have already closed those loops get the benefit of faster-compounding intelligence.
India Won the Install Race — Now Comes the Value Game
The vast Indian gaming market is primed for a massive shift as the focus for marketers changes from pure installs to measurable value.
Short Drama App Downloads Surge 95.5% as Emerging Markets Drive Global Growth
New Report finds Short Drama reaching 1.45 billion downloads as competition and investment accelerate.

