Vivo on Indian Game Market: India Will Give You a Lucrative Market If You Give It Some Time
Kevin Ford Senior Marketing Manager
The App Chat Roundtable: Talking Monetization Growth with Hardcore Game Devs
Learn from mid-core and hardcore game developers who shared their experiences and successes in advertising monetization.
Conversion, Retention, Churn: Three Different Rates Explained
In this quickfire article we define conversion, retention, and churn rates and why they are vital. Learn more with Mintegral.
The Role of Machine Learning in Mobile Advertising
Machine learning has transformed in-app advertising, optimizing ad placements and personalizing content at scale. By analyzing extensive datasets, ML enables dynamic adjustments based on real-time insights, significantly improving ad relevance and performance. This article explores the impact of ML on mobile user acquisition, from creative generation to bid optimization, highlighting its role in navigating the evolving privacy landscape and enhancing advertising effectiveness.