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Is Incrementality the Key to Mobile Marketing Success?
James Haslam Head of Marketing, EMEA & US
2024-02-29
Latest Insight
Retargeting: How to Reactivate Three Different Types of User
Marketers are increasingly investing in app retargeting to unlock and cement further growth from the customers they have already won.
Ad Platforms Are Like LLMs. Which Frontier Model Are You Running On?
Advertisers who align with platforms that have already closed those loops get the benefit of faster-compounding intelligence.
India Won the Install Race — Now Comes the Value Game
The vast Indian gaming market is primed for a massive shift as the focus for marketers changes from pure installs to measurable value.
Links
Mobvista
Nativex
GameAnalytics
SolarEngine
XMP
Playturbo
AdsPolar
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