
Back
Why In-App Advertising Is Becoming Core Infrastructure For E-Commerce Ad Ops
Jeff Sue GM, Americas at Mintegral
2025-09-30
Latest Insight
Why In-App Advertising Is Becoming Core Infrastructure For E-Commerce Ad Ops
IAA has become a performance-driven channel. Jeff Sue, General Manager, Americas at Mintegral, explains why they’re now core to e-commerce UA and reengagement.
How Non-Gaming Apps Are Competing for Users in 2025
As non-gaming apps surge in 2025, UA competition intensifies. Discover how ad delivery is evolving and how advanced targeting strategies can scale growth.
What's the Ad Format Rewarding Apps With a 47x Higher eCPM?
Implementing the right ad formats is key to app monetization. See which formats drive the strongest eCPMs and how to leverage trends with Mintegral.
