Magic Tiles 3: Piano Game - Mintegral

Mintegral partnered with Amanotes to provide a full-stack marketing solution for Magic Tiles 3: Piano game.

The Background

“Magic Tiles 3: Piano Game” is a game developed by Vietnam-based studio Amanotes. The game simulates playing musical instruments and players have to tap the screen at the right time to match the song notes.

Mintegral partnered with Amanotes to provide a full-stack marketing solution for Magic Tiles 3: Piano game. We have worked on this project with Amanotes since August 2019 and we helped them with user acquisition, monetization, and ad creative solutions to acquire high-quality users at scale, increase revenue and improve app store ranking. 

The Solutions

  1. The main goals for UA campaign were to bring in a large number of high-quality users that provide a stable user base increase. To achieve this, we used a cross-promotion strategy that proved highly effective on both fronts. 
  2. In order to reach the monetization goals, Mintegral used a tiered floor pricing system that was adapted to the target markets, particularly the US and UK. Mintegral focused on constant, extensive analysis of the monetization strategy for each tier and market to optimize the pricing strategy. 
  3. Mintegral helped Amanotes on their ad creative strategy by using our in-house creative studio Mindworks. To help with its UA efforts, the Mindworks team used a two-step approach: high-quality creatives that underline the game’s appeal and intelligent algorithms that select the best ad creatives for the target audience.

Mindworks creative studio created several sets of video and interactive ad creatives that were updated every week based on data from our proprietary algorithms.

We started working with Mintegral in the second half of 2019. And very quickly, Mintegral has become a strategic partner for Amanotes in both monetization and performance marketing. This is not only about the result basis but also about the people who provided us with very dedicated support and flexibility in terms of understanding our business and creating value added to us.

The Results

Magic Tiles 3: Piano Game saw a massive increase in daily average downloads in December on the US iOS market, with download peaks going as high as 50% of their new averages.

Our UA solution also helped Magic Tiles 3: Piano Game climb the ranks of the app store charts, reaching and staying the top spot of the Music Gaming charts in the US and Japan and breaching the Top 20 Music Gaming charts in China.

The interactive Endcard creatives designed by Mindworks helped improve IVR by more than 30% compared to standard endcards.

With Mintegral’s help, the game completely surpassed the daily revenue goals and project monetization targets set for Magic Tiles 3: Piano Game.