“Rescue Cut” was released by Japanese mobile developer MarkApp. The company has multiple business units including a game publishing arm and has more than 100 employees based in its Japan headquarters. The company has set up a casual games distribution team and has been working on hyper-casual games since 2018.
Up till now, MarkApp’s products had garnered over 20 million downloads collectively. The same strategy was used for Rescue Cut and its success further validated the effectiveness of this approach.
In order to get quality users at scale and improve in-app revenue, MarkApp partnered with Mintegral on ad creatives, advertising, and monetization.