Founded in 2009, Voodoo is one of the games publishers that have helped to define the style of games we now call ‘hyper-casual’.
In 2018 Voodoo’s focus was mainly on the European and US app markets, but the start of 2019 saw more attention paid to China as it grew to become one of its top countries for ad revenues. Games such as hole.io, Helix Jump, Dune!, Snake vs Block and paper.io were each generating tens of millions of downloads. In order to capitalise on this growing success, Voodoo asked Mintegral to play a bigger role in its China strategy.
As its most successful game to date, Voodoo wanted to increase installs of the iOS version of Helix Jump on the Chinese App Store. Specifically, they wanted to increase the number of Daily Active Users (DAU), and grow the game revenues in APAC by at least 20%